Alpha-Omega Estates Biz Plan Summary

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Alpha-Omega Estates Biz Plan Summary

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Title: Alpha-Omega Estates Biz Plan Summary


1
Coming to Lake Pleasant, Arizona
2
Everything from A to Z
Business Plan Summary
www.alphaomegaestates.com
Developer/Builder
Forrest L. Lenny Geist Developer of 1,000
estate lots, retail, medical, and tourist
attractions near Lake Pleasant, AZ. Alpha-Omega
Estates (AOE) will be the premier living
environment in Arizona if not the SW and will be
part of an immaculate and cohesive community that
will include a statue of Christ, private
education from Pre-K to Ph.D., mixed use retail
services, and diverse 5-star amenities. Homeowners
in AOE will have exquisite access to luxury
living, social, and entertainment as well as the
ability to grow spiritually, educationally, and
economically while living there. Several diverse
tourist attractions and a state of the art
medical campus will enhance the living experience
and lifestyle appropriations. A new Safety
Center complete with fire, police, ambulance, and
residential security will be included in the
project.
2
3
TABLE OF CONTENTS Executive Summary
..................................................
........................ 4 Overview
..................................................
.........................................
5 Value Proposition Unique Appeal
... 6 Company Summary
..................................................
......................... 7 Features
..
8 Outlines of Location Amenities
. 9 Disclosures
...... 10 Market
Analysis, Maps, Topography Nearby Resources
................. 11-15 Lake Pleasant Plan
Foresight .... 16-26 Compet
itive Environment ...............................
.................................. 27 Strategy
and Implementation ..............................
............................. 28 Promotion
Strategy Branding Tactics .....................
..................... 29 Financial Plan (basic)
.................................................
....................... 30 Developers Resume
Background .....................................
............... 31-33 City of Peoria General
Plan (Land Use Map) .. 34 Artists
Information . 35
3
4
EXECUTIVE SUMMARY
Background Developer/Builder (D/B) seeks
250,000,000 (USD) to acquire nearly 4,000 acres
of private land surrounding pristine Lake
Pleasant, AZ in order to build 1,000 luxury homes
and mixed-use facilities to include common areas,
fire safety, police, EMT, health club, and
essential retail services. This project will
handsomely blend three core lifestyle elements
upscale golf, access to a pristine lake, and the
natural splendor of the AZ desert. Value
Proposition (Living Experience Created) The
Alpha-Omega living experience will be unlike any
other and will give residents the feel of a
5-star resort experience at home. The
development will have a faith-based tourist
attraction that will become a world-class
destination. Nearby will be grocery, financial
services, many restaurants, a 24/7 convenience
store, automotive repair, dry cleaning,
veterinarian, 24/7 home repair handymen,
automotive repair with emergency road service,
landscaping, pool maintenance, laundry
assistance, and even a turn-down service for
special touches when guests are visiting. Day
trips to Cibola Vista Resort Spa will also be
available. Objectives/Mission D/B desires to
create a luxury community for affluent persons
who prefer a superior living experience complete
with security, tranquillity, and unmatched
amenities. HOA dues will be 5,000 per home with
proceeds going to high-end amenities and
services, asset maintenance, and a worship center
that includes an associated worldwide outreach HQ
that will positively impact the lives of AZ
residents and the global population. Funding
Needed D/B wishes to ascertain 250M to buy the
land and another 1,000,000,000 to launch the
project effectively in a manner that incorporates
the necessary retail, medical, and safety
services. The B/D desires tax-deductible gifts,
donations and contributions as the primary source
of funding. Depending on needs, private
investments and retail loans to fully fund the
2.5B cost will be considered. The basic
financial plan can be found on page 30 of this
document. Naturally, Pro Forma and balance sheet
are subject to funding TC (terms and
conditions). Action Plan D/B is negotiating
with several landowners while searching for
capital to buy targeted land and hire
architectural design firm(s) as well as
engineering firm(s) to gain plat approval(s) and
install infrastructure. Deal Capacity As
noted, D/B estimates the need for 2.5 Billion in
financing for this project. D/B seeks 100 LTC
in private funding or tax-deductible
contributions and gifts. Any unmet funding needs
may be subsequently generated from commercial
sources. D/B is entertaining a wide variety of
funding options and alternatives. D/B will
consider joint ventures, partnerships,
fundraising from faith-based groups, private
donations and contributions, as well as retail
financing (AD loan). Returns on investments
vary for obvious reasons. However, any interested
Party has the option of participating as a donor
or investor depending on interest level and
purpose for involvement. Donors may feel
compelled to see the project come to fruition as
it brings God to people and people to God
while Investors may be compelled to get involved
with this project as a worthy cause while earning
a reasonable return on investment (ROI) in order
to further the mission and increase holdings.
The investment time horizon will eclipse 5 years.
4
5
  • OVERVIEW
  • Establishing a residential resort and business
    clientele base will take some time as research
    typically reveals word-of-mouth, referrals,
    professional networking and due diligence can be
    time consuming. Actual living experience as
    well as value are often the primary ways in which
    home and location are selected by new buyers.
    People new to the area, or who have few
    established connections may look to the Internet,
    Welcome Wagon, outdoor ads, branding messages or
    sponsorship promotions along with other
    advertising to establish a sense of location,
    availability, pricing, lifestyle, and access
    periods. AOE will integrate the most effective
    branding tactics.
  • Competitive Advantage. Alpha-Omega Estates (AOE)
    is poised to be the premiere living environment
    in ALL of Arizona. Its
  • a gated luxury home community which is
    exquisitely nestled by the nicest and cleanest
    lake in Arizona. AOE will be located just
    northwest of the Phoenix metro. Home sites will
    be nestled securely amongst untouched public land
    and the exceptionally nice Quintero Golf
    Community. AOE will be 10 minutes from 1-17 via
    Carefree Hwy (74) and will be right by the north
    access to Lake Pleasant, which offers world-class
    fishing, boating, and leisurely water cruises.
    AOE is designed to preserve the traditions of the
    American West while offering the finest amenities
    and comfort to its owners. The new marina,
    Scorpion Bay Marina Yachts Club is in
    operation already. AOE intends to offer a
    dynamic retail center much like the Westgate City
    Center in Glendale that includes a plethora of
    desirable retail outlets, services, and
    destination stores. The developer of Alpha-Omega
    Estates has plans for a 5-star deluxe resort that
    may include upscale dining, boutiques, day spa,
    scuba lessons, a dolphin aquarium, water park,
    gaming-style entertainment, and many other
    luxurious amenities that are not concentrated in
    such an appealing manner anywhere in Arizona.
  • Industry Keys to Success
  • Arizona is ranked 1st or 2nd as a
    retirement destination for Baby Boomers and
    others with tremendous
  • net worth and affluence. AOE intends to
    cultivate this market assertively for prospective
    homebuyers and donors.
  • AOE will have a Christian faith-based
    tourist attraction with a large statue of Christ
    that can be toured from inside
  • like the Statue of
    Liberty about 333 tall. There will be retail
    services in and around the statue.
  • The AOE development will include a new
    worldwide missions and global outreach entity to
    impact others lives.
  • The AOE missions organization will have an
    annual budget of 100 million and will reach
    people all over the world.

5
6
VALUE PROPOSITION AND UNIQUENESS OF
PROJECT Ideally located by the nicest and
best-kept lake in the entire State of AZ,
Alpha-Omega Estates is poised to be the premiere
living environment in ALL of Arizona. Surrounded
by pristine, rugged, and scenic desert topography
by way of State Land Trust and BLM areas, AOE
will be nestled securely amongst untouched public
land and the exceptionally nice Quintero Golf
community. In late 2006, half-acre lots in
Quintero sold for 500,000 to 665,000 with
larger lots selling for more than 1.6 million.
Land values and equity in luxury homes are
expected to eclipse these figures in due time as
high-end home sales in the Phoenix metro will
regain strength based on demand. Incoming
population growth and the number of current
Arizona residents who plan to retire within AZ
will drive up values. The luxury home market has
a bright forecast for 2020-2035. Upscale homes
in Scottsdale and Paradise Valley have
historically sold for 500 to 600/foot with
modest lot sizes. Scottsdale and PV reaps are
sold out of land. AOE will be in very close
proximity (10-minutes) to the new Cibola Vista
Resort Spa and the new Peoria Town Center under
construction in the rapidly-growing Lake
Pleasant Corridor. The amenities, recreational
options, and living benefits at Alpha-Omega
Estates will be unmatched. Uniquely, the
property owners in AOE will have the chance to
give back to charities and causes of their
choosing. AOE will help homeowners live their
lives with purpose. Alpha-Omega Estates Contact
Information and Answers to FAQ Questions about
the development whether its site plan,
construction time lines, investment horizon,
methods in which to donate to the project, and
other material matters related to the opportunity
to launch the AOE development can be answered by
contacting Lenny Geist. Cell (632) 687-4163.
E-mail LennyG54321_at_aol.com. Lenny is well
versed in advanced and technical financing
principles having been a financial advisor with
Merrill Lynch in Phoenix and has a background in
advertising, marketing, and public relations. He
is also a builder and general contractor seeking
contributions, investment partners, or AD
financing in order to transact the purchase(s) of
all 1,920 acres to build-out 1,000 homes in three
phases with each phase lasting about 5-6 years.
Lennys AZ general contractors license is
219915 (inactive). Lenny also had an active real
estate sales associates license in Arizona. His
AZRE license number is SA568448000. Lenny also
has Series 7, 63, and 65 licenses thru FINRA.
Alpha-Omega Estates is a 501(c)(3). The FEIN is
27-1512626.
Forrest L. Lenny Geist DEVELOPER Alpha-Omega
Estates Lake Pleasant, Arizona Cell (623)
687-4163 Email LennyG54321_at_aol.com www.alphaomeg
aestates.com
6
7
COMPANY SUMMARY
The Companys Nuts, Bolts, and Purpose Forrest
L. Lenny Geist founded Alpha Omega Estates
(AOE) as a concept in 2004 by conceiving an
original idea that integrates and embodies the
Great Commission (Matthew 2819) Christians
accept with the desire many people have to live
in a secure and well-appointed environment that
fosters and promotes openness, friendships, and
common interests to include worship. Lenny
believes AOE is a wonderful vehicle for
Christians to enrich others lives who are much
less fortunate while meeting the donors and
residents needs for charity, outreach
involvement, as well as civic responsibility.
The purpose of AOE is to create, launch, and
maintain a missions organization that will
positively impact people locally, regionally,
within the United States, as well as those who
live abroad. (Matthew 2540) The primary
conduit for developing the AOE missions
organization and maintaining it financially for
the long term is the Alpha Omega Estates project.
Lenny firmly believes to whom much is given
much is expected. (Proverbs 1124-25) Lenny
desires for AOE to be the chosen place of
residence for Christians and other persons of
strong moral and ethical character who wish to
give back some of the abundance and blessings
theyve received. Lenny also desires for people
of all walks to join him in using their gifts,
talents, and abilities to impact the world
through giving of time, effort, or resources in
Gods name (Matthew 624) while realizing a
prosperous and blessed personal living
experience. Mr. Geist desires to establish and
uphold a first-rate residential community and
living experience that enhances its property
owners, visitors, business owners, service
providers, and guests with the ability to grow
their own spiritual and personal relationships
through worship, continuing education and
charitable works. Lenny invites givers,
investors, and prospective inhabitants to contact
him at any time with questions, comments, or
suggestions as to how to make AOE become a
reality. On a more personal note, Lenny consults
with area businesses on development-related
issues, including finance, and is a Financial
Advisor with Merrill Lynch currently. Lenny, as
noted, also has expertise with real estate,
construction, project development, financing,
risk management (insurance), advertising,
marketing, creating brand awareness, public
relations, media campaigns, telecommunications,
lay leadership, teaching Bible study groups,
missions work, and being a team leader. Lenny
also enjoys sharing his vision, establishing new
relationships, helping people enrich their own
lives through Gods word, doing what others think
cant be done, and simply being a devoted
follower, father, friend, confidant and business
partner. Mr. Geist believes AOE will soon come
to fruition and will offer everything from A to
Z to Christians,prospective Christians and
others who cherish and seek a sincere calling to
help others while enjoying the fruits of their
labor. (2 Corinthians 88).
7
8
ALPHA-OMEGA ESTATES FEATURES
  • Gated luxury home community right by the
    nicest and largest lake in all Arizona (Lake
    Pleasant).
  • Single-story Estate homes of 5,000 sq.
    feet or more and up to 10,000 sf if desired by
    owner.
  • At least 1.0 acres of land per home with
    many having 2.0 acres of land and a few with
    more.
  • Common areas for playground equipment and
    sports such as tennis, mini-golf, BBQs, etc.
  • A cooperative relationship with nearby
    Quintero Golf for superior golf outings any time.
  • 2 guest houses or in-law quarters for
    independent living and overnight stays for
    guests.
  • Special access to Lake Pleasant for
    boating, skiing, dinner cruises, or leisurely
    fishing fun.
  • Private education facilities for pre-K thru
    PhD with tie-ins to Christian colleges/seminaries.
  • Career assistance and special-interest
    resources to help retirees find activities,
    clubs, or jobs.
  • A community Bible-based church and
    faith-based organizations for spiritual and
    social growth.
  • State-of-art Smart Home and security
    systems as well as public safety (fire and
    police).
  • Homes in AOE will be Zero Use homes in
    that each home will generate its own energy.
  • A large statue of Christ that can be toured
    from inside like the Statue of Liberty (about
    333 tall).
  • Mixed use and commercial retail available
    for shopping, dining, fellowship and fundraisers.
  • A new worldwide missions and global
    outreach entity with an annual budget of 100
    million.
  • Trail rides, hiking, desert excursions and
    additional recreation programs within community.
  • Paved access to Carefree Highway with easy
    access to Loop 303 and 1-17 to the east.
  • Solid asset appreciation and increased
    property value from initial purchase (equity
    building).
  • Tranquil desert environment with serene and
    peaceful setting alongside contemporary amenities.

8
9
ALPHA-OMEGAS GREAT LOCATION LEISURELY
AMENITIES 1,000 luxury home sites ideally
nestled just 2 miles west of Lake Pleasant and 1
mile east of the Quintero Golf community.
Quinteros two pristine golf courses were
designed by Greg Norman (QuinteroGolf.com).
Targeted parcels for Alpha-Omega Estates (AOE)
comprise 3 square miles of land (1,920 acres)
adjacent to Quintero Golf. There is also a
target parcel along Carefree Highway (Hwy 74)
that is on the South side of Lake Pleasant that
offers about 1,000 acres for estate lot
development the B/D intends to use as Phase 3.
It is worth noting that it is just a 30-minute
drive to the Arizona Cardinals and Phoenix
Coyotes stadiums in Glendale along the 101
freeway. The metros treasures are nearby.
Further, It is just a brief 20-minute drive to 5
nice golf courses in Sun City, Arizona, that also
offer year-round championship-calibre golf
experiences. Not to be outdone, it is just a
15-minute drive to the Peoria Sports Complex that
is home to spring training for the San Diego
Padres and Seattle Mariners professional baseball
teams. Glider planes, hot air balloon rides, and
skydiving are available near the
lake. Alpha-Omega Estates (AOE) will be10
minutes from 1-17 via Carefree Hwy (74). AOE is
right by the north access to the Lake Pleasant,
which offers world class fishing, boating, and
leisurely water cruises. Lake Pleasant is
Arizonas nicest lake and a nice new boat slip
and dock, Scorpion Bay, is already fully
operational on the southwest shore. Location is
everything! AOE allows for plenty of time to
enjoy impromptu weekend getaways to Sedona,
Prescott and Flagstaff. The new 303 Loop connects
just a few miles away to the south. The heart of
Phoenix is a 40-minute drive for sporting events,
fine dining and theatre for those venturing
downtown. Sky Harbour Airport is a 45-minute
drive. AOE will offer a heliport, too. The
Builder/Borrower, Mr. Geist, plans to build 1,000
luxury homes over the next 15-25 years with the
target client being an affluent Baby Boomer
retiring to Arizona in the next decade or two or
an Arizona resident seeking the ultimate living
experience in the state in which to call home.
AOE will also feature a new nondenominational
Christian church to provide worship services and
community groups throughout the week. There will
be a headquarters (HQ) for the worldwide missions
organization and professional office space for
service providers such as a dentist, physician,
chiropractor, CPA firm, investment/brokerage
house, and other professional trades often needed
by the affluent. The subdivision will offer
private education, its own retail, as well as
public safety (fire police - EMT) and emergency
medical services to include an urgent care center
accessible 24/7/365.
9
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DISCLOSURES, DEAL STATUS, PROJECTED SALES PRICES,
ETC.
Buyer/Builder (Lenny Geist) is in negotiations
with multiple sellers of parcels within Phase One
target area to transact immediately. Builder is
in need of a Letter of Commitment (LOC) to
proceed. Buyer/Builder has affirmed parcel
specifications as well as current and future City
of Peoria zoning regulations, restrictions, and
planned projects. This target development is
perfect for its purpose and is ripe for upscale
home build-out in NW Phoenix. New marina coming
to SW lakeshore. Target properties (about 4,000
acres) are privately owned and surrounded by
BLM/State Land Trust. High-end single-family
homes in the Valley continue to sell briskly and
at all-time record levels in terms of
cost-per-foot and sold. Homes such as those to be
built in Alpha-Omega Estates have historically
sold for 3.0 - 4.0 million in Scottsdale and
Paradise Valley. These upscale areas of the
Greater Phoenix Metropolitan Area (MSA) are sold
out. Arizona is ranked 1st or 2nd as a retirement
destination for Baby Boomers and others with
tremendous net worth and affluence. 54321 Homes
intends to cultivate this market assertively.
Many of the Baby Boomers moving to AZ from
other states will be affluent Christians with
means.
10
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MARKET ANALYSIS
Alpha-Omega Estates Boasts Close Proximity to
Lake Pleasant Regional Park and More!
Lake Pleasant to Peoria Sports Complex 30
minutes Lake Pleasant to NFL and NHL Stadiums and
Westgate 40 minutes Lake Pleasant to Downtown
Phoenix 45 minutes Lake Pleasant to Scottsdale
Shopping Retail 45 minutes Lake Pleasant to
Sky Harbor Intl Airport 50 minutes Lake
Pleasant to Sedona, Arizona 90 minutes Lake
Pleasant to the Grand Canyon 4 hours Lake
Pleasant to Las Vegas 5 hours Lake Pleasant to
Palm Springs 5 hours Lake Pleasant to Moab or
Bryce Canyon, Utah 6 hours
11
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Topographic Profile of Target Parcels for 3
Residential Phases 2 miles west of Lake Pleasant
and 2 miles east of Quintero Golf in Peoria, AZ
85383(1,000 Lots on 1,920 Acres Surrounded by
Natural Desert Terrain Preserved by the BLM and
State Land Trust)
North/West Boat Ramp
Phase 1 400 Homes
Scorpion Bay Marina
Quintero Golf Courses
Phase 3 400 Homes
Phase 2 200 Homes
12
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Welcome to Alpha-Omega Estates!
Alpha-Omega Estates development will be a
world-class residential resort property in the
fantastic setting of the nicest lake of Arizona.
Amidst superbly by natural beauty of its
surroundings.
Feature an unlimited list of recreational
activities and inspirational well-being, the best
Arizona Marina, a beautiful Greg Normans
Charter Golf Course and a splendid gaming and
real retail entertainment.
Boasts yachting, world-class boating
competitions, wind surfing, top-level bass
fishing tournaments, or take advantage of the
exciting trail rides, hiking, desert excursion,
all to preserve the American West tradition while
offering the finest amenities and comfort for its
owners.
Arizonas most scenic living environment has
Everything from A to Z
13
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A Unique Marina, Scorpion Bay, is already in
operation on the shore! Scorpion Bay boasts a
floating family restaurant (Dillons), retail
store, restrooms, gift shop, patio dining, and
magnificent lake views and sunsets that will
leave guests and visitors breathless!
Imagine 2 miles west of the most scenic water
recreation, a state-of-the-art docking facility
and attraction that comprises
5-star deluxe resort Casino Spa/well-being
Upscale dining Boutique Scuba lessons A
dolphin aquarium All other amenities
The first unique marina in Arizona plans to
accommodate 500-600 boats but could do more.
Watercraft of all types are accommodated at
Scorpion Bay!
14
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Quintero Golf www.QuinteroGolf.com
Greg Normans 18-hole golf course finely
designed at the heart of the setting by Lake
Pleasant. Gregs course will complement the
Founders Course at Quintero. If feasible and
plausible, the AOE developers would like to
acquire or integrate Quintero into the AOE
project to accentuate water recreation and
outdoor activities like hiking and walking.
Award-winning golf in a setting without peer in
all of Arizona! Quintero is home to the Rees
Jones Founders Course, and will soon be home to
Greg Normans Charter Course. The Founders Course
has won numerous awards, and has earned its place
among the most stunning landscapes created by
Rees Jones. Ideally situated just 5 miles west
of Lake Pleasant, these courses will offer AOE
residents the opportunity to play two of the most
desirable, challenging, and picturesque golf
courses in the entire Southwest. Quintero is
rated 10 among Americas private golf
communities by Golfweek magazine. With less than
300 residences amid just over 800 acres. It is
remarkably friendly, low-density community,
offering unmatched privacy in the high Sonora
desert. The AOE developers understand this
luxury golf community may be available for
acquisition very soon.
15
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17
Lake Pleasant
One of the most scenic water recreation areas in
the Valley of the Sun. This northwest Valley
park is a recreation enthusiasts dream! Located
on the northern end of Peoria and about 45
minutes from downtown Phoenix. Lake Pleasant
covers 10,000 acres. Utilized as a holding lake,
its water comes from two sources, Central Arizona
Project Canal and the Aqua Fria River. Managed by
the Maricopa County Parks Recreation
Department. Lake Pleasant is Arizonas second
largest lake and offers a wide variety of
recreational activities. General camping, RV
accommodations, boating, sailing, water and jet
skiing, and fishing are just some of the
activities offered at the lake. The Desert
Outdoor Learning Center offers excellent
opportunities to learn more about the lake as
well as the surrounding desert area. Enjoy
Peorias Jewel in the Desert. At the Lake
Pleasant Visitor Center, guests learn about the
history of the area and desert wild-life. From
the Visitor Center, visitors can get a beautiful
view of Lake Pleasant and a close look at the New
Waddell Dam. Popular activities at Lake
Pleasant Pleasant Harbor. Located on the
south-eastern shores of Lake Pleasant. Pleasant
Harbor boasts not only the lakes only marina,
but also a five star RV Resort. Pleasant Harbor
Marina offers facilities and rentals for every
water activity imaginable as well as dining.
Pleasant Harbor RV Resort offers 254 full hook-up
sites and 40 partial hook up sites as well as a
clubhouse, heated pool/spa, access to the lake
for your boat and other amenities. In addition,
Pleasant Harbor Marina is the largest marina in
Arizona offering 4 different moorage options
including wet storage, dry storage, stack storage
and economy storage.
Wet slips are available in 30-75 sizes with end
ties available for larger boats. Both covered
and uncovered options are available at the
marina. Dry storage is a second option for
storing your boat at Pleasant Harbor Marina. Our
dry storage yard is paved and secured and comes
with unlimited launch/recovery service. Stack
storage is an indoor and out of water option for
storing your boat. The stack building can
accommodate
17
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most boats up to 30 in length and also comes
with unlimited launch/recovery service. Economy
storage is the lowest priced option available at
Pleasant Harbor Marina. It is gated and secured.
Members have 24-hour access into the yard to
launch/ retrieve their own watercraft. Visitors
and guests will find the environment and people
to be quite hospitable and friendly. Lake
Pleasant Regional Park. Thought of as the jewel
of the Maricopa County Parks system, Lake
Pleasant Regional Park is one of the most scenic
water recreation areas in the Valley of the
Sun. The park offers camping, picnicking, boat
launch and pick up areas, hiking, fishing,
swimming and bird and wildlife viewing. Come
experience this oasis in the desert open all year
round. Desert Outdoor Learning Center.
Overlooking Lake Pleasant, the Desert Outdoor
Learning Center provides a spectacular backdrop
for weddings, retreats, and other group
functions. The facilities 26,000 square feet
offer 30 different programs that range from life
in the desert, dinosaur history to stargazing,
guided hikes and more. Also, the Desert Outdoor
Learning Center is utilized as an educational
center by area schools and youth groups on a
yearly basis. Scorpion Bay Marina Yacht Club.
Located on the western shores of Lake Pleasant.
The Scorpion Bay Marina Yacht Club is the
newest facility handling all of your boating
needs on the lake. The marina offers covered and
open slips, launch ramp, tram service, and
private heliport from the parking lot to the slip
area as well as a restaurant/bar, store and
deli. The opening of a second marina, Scorpion
Bay Marina Yacht Club at Lake Pleasant promises
boaters more opportunities for fun and lower
prices at the popular water destination. The
Scorpion Bay Marina Yacht Club opens Thursday
at the lake, which drew nearly 700,000 visitors
in the past fiscal year. There are plans for a
5-star deluxe resort that may include upscale
dining, boutiques, scuba, dolphin aquarium,
casino, and other amenities.
18
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The marinas debut on the western shore follows
months of construction and two years of legal
battles with the owners of the nearly 15-year
old Pleasant Harbor Marina on the south-eastern
shore. Now, the operators of the two marinas are
vying for customers. Scorpion Bay, which will
feature hundreds of boat slips and cost 25
million when it is fully built in the next two to
three years, is welcoming the public with open
arms. Pleasant Harbor is going private, saying it
wants to provide a less hectic recreation
experience. One way or another, the opening of
Scorpion Bay is a good thing, said Peoria
resident Bill Johnson, commander of Phoenix Sail
and Power Squadron, an association of sail-and
-power-boat enthusiasts. We dont have enough
facilities around here, and I dont
think competition is a bad thing, he said.
Boaters are already seeing competitive pricing
between the two marinas, representatives for
each of the operations said. Lake Pleasant
Development 1928 Pleasant Dam, later renamed
Waddell Dam, is completed, creating the upper
portion of Lake Pleasant, with a surface size
of 4,706 acres. 1965 Lake Pleasant Regional Park
is formed. 1993 A new, larger Waddell Dam is
finished, increasing the size of the lake to
10,000 acres. September 1993 Pleasant Harbor
Marina opens. May 2008 Scorpion Bay Marina and
Yacht Club to open. A tale of 2
marinas SCORPION BAY MARINA YACHT CLUB Status
Open to the public. Wet slips 250 now, a total
of 600 when built out. Boat owners who reserve a
slip before Wednesday will be assured of the
same slip rate for the 2009 boating season. Dry
storage Can accommodate 300 boats now, plans to
accommodate 500-600 boats when built out, but
could do more. Restaurants Dillons Restaurant
and gift shop both opened in September
2009. Shops A convenience store, opened at the
end of June 2009. PLEASANT HARBOR MARINA Status
Private. As of Thursday, open only to members
of the Pleasant Harbor Marina Private Members
Club and their families, invited guests,
occupants of the Pleasant Harbor RV Resort,
holders of Friends of Pleasant Harbor annual
access cards, and boat-rental customers.
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  • Wet slips 640
  • Dry storage Can accommodate just over 700
    boats.
  • Restaurant The Waterfront Grille.
  • Shops The Village Store and Azul Boutique, a
    clothing and swimwear shop.
  • Peoria Development Goals and Objectives
  • The City is continuously working to build the
    best community for our residents
  • and our General Plan and approach to community
    and economic development
  • reflect that. To learn more about what Peoria
    plans for the future, please take
  • a look at our future profile or one of the many
    studies that we have undertaken
  • Peoria 2025
  • Building on the Citys history and vision for the
    future, Peoria in 2025 will
  • be a vibrant balanced community of 270,000
    residents. In 2025, Peoria
  • will be known for
  • high-wage jobs in targeted industries

The beauty of Lake Pleasant, AZ
Turf Soaring School Near Lake Pleasant
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expanded infrastructure, approved master planned
communities, partnerships with bioscience and
health care organizations, careful consideration
of environmental realities sensible management
of these aspects is what will enable and
encourage the extensive growth that the City is
anticipating. In 2008, Money magazine voted
Peoria, Arizona as one of the Top 100 places to
live in the U.S. Current Projects Higher
Education Initiative The review committee met
on 6/10/09 to interview three consultants.  After
the interviews, the selection of ESI Corporation
was recommended.  For nearly 19 years, ESI
Corporation has been involved with helping
communities create jobs and expand and diversify
their economic base through the preparation of
economic development strategic plans, market and
feasibility analysis, economic impact assessments
and marketing plan development and execution. 
ESI serves a wide array of public agencies and
local governments, corporations, real estate
developers, and investors.  The approval of the
contract will be on the July 7th City Council
agenda. Audi of Peoria - Audi is proposing to
build a new dealership at the southwest corner of
88th Dr. and Bell Rd.  The building will be
1-story with a mezzanineabout 26-feet in height
and around 20,000 sq ft (30,000 sf, including the
mezzanine). Rough conceptual building elevations
were provided in the pre-app packet and were
reviewed at the pre-app meeting last week. The
client for the Audi dealership wants the exterior
elevations to comply with Audis design standards
and materials. 250 parking spaces are proposed
which encompasses all customer, service,
employee, and display spaces.  The Audi
dealership owner and architects have expressed a
desire to implement sustainable elements into
this facility. No estimated construction date was
specified but a desire to start the project in a
timely manner was emphasized. SGC of Peoria
SGC is planning to build a new 68,000 sf flagship
facility in Peoria, located at the NEC of 83rd
Ave. and Thunderbird Rd. The new facility will be
a larger version of the Scottsdale facility with
a well-appointed retail center, a multi-use
Defensive Tactics Center, workout areas with
lockers and showers, the countrys largest indoor
ranges, classrooms, and meeting rooms. They plan
to initially employ 40-50 and growing to 70 by
the end of year 3. Community Profile Peoria -
an Opportunity Oasis. On the leading edge of the
Phoenix metropolitan area, Peoria is one of
Arizonas fastest growing communities. This
one-time farming community, founded in 1886 and
located just 25 minutes from Sky Harbor
International Airport, is
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a dynamic community of 176 square miles and more
than 154,000 people today. Home to over 35 miles
of trails, award-winning schools, well-planned
residential neighbor-hoods, Major League
Baseball, and the areas second largest lake,
this progressive yet grounded and well-balanced
community is positioned to be a decisive
component of Arizonas economic future. Where
infrastructure and attitude actively connect
people to the environment and to each other. This
is Peoria, Arizona. Fishing At Lake Pleasant
Several creeks and washes feed into Lake
Pleasant and where these creeks and washes empty
into the lake are considered to be hot fishing
spots. They include Humbug Creek, Castle Creek
and Cole's Wash. Fishing can be good from the
shore but, you will need a boat to get to the
hot fishing locations. Jackass and Honeymoon
coves on the east side of the lake are two
excellent fishing sites. A wide variety of
sport fishing is available at Lake Pleasant. The
fish that are being caught are largemouth bass,
white crappie, white bass, channel catfish, salt
water striped bass, bluegill, and tilapia. The
salt water species of striped bass were
introduced to the lake as the water containing
striper fry and eggs is pumped into the lake from
the Colorado River through the Central Arizona
Project canal. When fishing the lake, anglers
take advantage of the fact that the lake is
considered to have three fishing zones. One is
near the dam and marina,
where the opening into the CAP canal is located.
Here the water is extremely clear and
highly-oxygenated. Second is near the
middle of the lake, close to the original,
submerged, Waddell Dam.
Here the water is clear and deep when the lake is
full. Here there are small islands, reefs, and
coves. The third area is
located at the north end of the lake where there
are upstream channels and drainages.
Here the water covers a forest of
submerged vegetation. It also is shallow, turbid,
and nutrient-rich.
Another factor which contributes to the good
fishing at Lake Pleasant is the fact that the
rise and fall of the
lakes waterline enhances the aquatic environment
for the fish. During the fall, when
CAP water is delivered into Lake
Pleasant the raising water level, covers the
seasonal vegetation
enriching the lakes nutrient levels. During the
spring, the water levels are held steady to aid
the bass spawning. Then in
the late spring, the water levels fall as the
downstream demand for water
increases. This lower level allows exposed
shoreline grasses, plants and bushes to re-seed
and produce new forage
and cover. This cycle is sometimes repeated,
which causes the fish to move swiftly back
and forth in their search for
good food. However, this means that fishermen
must always be on their
toes trying to keep moving with the fish to the
hot fishing spots.
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Camping At Lake Pleasant You dont need a boat
on the water to enjoy the lake's beauty. Camping,
and hiking opportunities are in abundance.
Campers and picnickers can find both day and
overnight campgrounds able to accommodate large
and small groups as well as tents and RV parking.
At the Roadrunner Campground and Picnic Area
there are 72 RV sites with water and electrical
hook-ups. Covered picnic tables, barbeque grills,
restroom and shower facilities offer guests all
the modern conveniences to make their time even
more enjoyable. The Desert Tortoise Campground
and Cottonwood Day Use Areas are open daily from
6 a.m. to 6 p.m. year round. Arrangements can be
made for overnight stays at both of these sites
by contacting the parks Special Events
Coordinator. Lake Pleasant is open year round A
small portion of the lake is off limits from
December to about mid June so nesting eagles are
not disturbed. The lake can often exceed its
capacity during the busy summer months and
holiday weekends resulting in some boaters and
campers being turned away. Be sure to arrive
early during those periods. Modest entry fees per
vehicle and watercraft apply while camping and
Ramada rental fees vary depending upon the site.
How To Get To Lake Pleasant Regional Park From
the Phoenix Area Take I-17 north and exit onto
the Carefree Highway (State Route 74) at Exit
223, then head west. The road becomes State Route
74, which is also known as the Lake Pleasant
Road. Travel west for about 10.9 miles and turn
north on the Pleasant Harbor Road about 1.8 miles
to the Pleasant Harbor Marina. Pleasant Harbor
Marina is the largest marina in Arizona
offering
4 different moorage options including wet
storage, dry storage, stack storage and economy
storage. To get to the main park entrance
continue on as the Lake Pleasant Road past the
turnoff to the Marina for about 3.3 miles and
take the turn off to the north on the Castle Hot
Springs Road. Continue north for about 2.2 miles
to the park's main entrance. You will see the
entrance buildings about 600 feet east of the
turnoff. The main entrance provides access to the
Lake Pleasant Park's Visitor's Center, a 10 lane
boat ramp, the Desert Tortoise Campgrounds and
the Roadrunner Campgrounds. There is a second
park entrance to the lake located about 3.1 miles
past the main park entrance which is also located
on the Castle Hot Springs Road.
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Stay on the Castle Hot Springs Road going north
past the main park entrance for about 3.1 miles,
on the east side of Castle Hot Springs Road. Once
you go through the entrance, you will travel
about 1 mile further, where you'll find access to
the 4 lane boat ramp, shoreline camping areas,
and the Cottonwood day-use only picnic area which
also provides a restroom convenience. NOTE If
you continue past Lake Pleasant all the way on
the Castle Hot Springs Road, you will see some
beautiful country, and you will pass by the
Castle Hot Springs Resort where several
Presidents of the United States, including John
F. Kennedy, have stayed! While the road is a
public road, the resort is closed to the public
at this time. The Castle Hot Springs Road drive
is about 29 miles in length, along a very scenic
dirt - gravel road, which is passable for 2 -
wheel drive vehicles, with high clearance. The
road comes out of the wilderness, at State Route
74, about 1.2 miles east of US 60 (Grand Avenue).
The other entrance, (or exit depending upon which
way you are travelling), to the Castle Hot
Springs Road is located 17.2 miles west of the
turn off to the main park entrance, also located
on State Route 74. It makes for a very nice 1/2
day trip. It can also be done in less than two
hours. Be sure to take water with you. The park
is open all year! Park Fees are Day Use 6
per vehicle 2 per watercraft 5 per
motorcycle
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History Of Lake Pleasant Pleasant Dam was
completed in 1927 as the Valley's only local
water facility to be constructed by private
interests. This private interest is known as the
Maricopa Water District (MWD). Upon its
completion, this dam became the largest multiple
arch dam in the world at 76 feet high and 2,160
feet long. It was later renamed, the Waddell Dam.
Lake Pleasant was formed by the waters behind
Waddell Dam which came from the Agua Fria River
which runs south through a broad Basin from its
beginning east of Prescott, Arizona to its
confluence with the Gila River, west of Phoenix.
Lake Pleasants waters were supplied primarily by
the Agua Fria River and by Coles Creek, Castle
Creek, Humbug Creek, and other drainages. An
early settler, King Woolsey gave the river its
name. The lake itself was named after Carl
Pleasant, the engineer who designed the dam. As
the need for more water in Central Arizona
increased the construction of the Central
Arizona Project Aqueduct, was started in 1973, to
divert water from the Colorado River to Lake
Pleasant. Converting Lake Pleasant from an
agricultural project, into a storage reservoir
for the Central Arizona Project. A new, larger,
Waddell Dam was started and then finished in
November of 1992. The old Waddell Dam was then
partially dismantled and breached before it was
covered with waters from the enlarged Lake
Pleasant. A 224-foot wide breach opening in the
dam was cut into the old dam, making two
sections. The breaching of the dam took place on
December 4 and December 16, 1992, then the
sections were toppled into Lake Pleasant. The
breaching created a channel between the two dams
which allows the water levels to remain the same
in front and in back of the old dam, providing a
safe passage for boats. The original dam now lies
under about 100 feet of water.
The New Waddell Dam increased the size of Lake
Pleasant, making it the second - largest body of
water in central Arizona. Roosevelt Lake is
larger. It now impounds the water, not only from
the Agua Fria River system, but also water moved
from Lake Havasu by the Central Arizona Project
(CAP) canal. The water from this canal now
provides most of the water that fills the lake.
The Old Beardsley Diversion Dam, which was
built in 1895, is located downstream from Waddell
Dam. It is now called the Camp Dyer Diversion
Dam. In August of 1992, the New Camp Dyer
Diversion Dam was completed. It is about four
feet higher than the Old Beardsley Diversion Dam.
It diverts lake water into canals which transport
the water to the Greater PHX metro area.
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The New Camp Dyer Division Dam creates the Hank
Raymond Lake, which serves as the MWDs
regulatory water storage area. It can store a
maximum of 400 acre feet of water. The "Waddell
Pump/Generating Plant" is located here and it
pumps water into Lake Pleasant during the winter
and the water flows out of Lake Pleasant during
the summer. As the water flows out it, generates
electricity for the "Valley Of The Sun." The
water is then diverted from the New Camp Dyer Dam
into the Beardsley Canal which is the MWDs main
water transportation system. This concrete -
lined canal extends for almost 33 miles. From
the Beardsley Canal, there are about 100 miles of
laterals, sub-laterals and pipelines which are
located throughout the service area. Today, Lake
Pleasant is ripe for an upscale, classy,
environmentally-responsible residential
development and living experience. The
developers of Alpha-Omega Estates intend to do
just that construct and adorn the precious
little privately owned land near the lake with a
state-of-the-art residential community
unparalleled in Arizona and perhaps even the
entire Southwest. In addition to establishing a
one-of-a-kind living experience for its
residents, the AOE project leaders want to foster
a spirit of goodwill and good tidings to the Lake
Pleasant area, the Valley of the Sun, the State
of Arizona, and make AOE the premier living
destination. The Alpha-Omega Estates project is
a rare and unique blend of luxury residential
living, outdoor recreation enthusiasm, quality of
life involvement with social groups and community
networks, and the opportunity to give charitably
to the needy and less fortunate. The men and
women who are champions of the AOE cause welcome
people to make the Lake Pleasant area the most
pleasant lakeside experience anyone can imagine
through a sense of community, belonging,
spiritual growth, and civic pride.
Nothing on earth is more beautiful than the
morning sun. - Ecclesiastes 117
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COMPETITIVE ENVIRONMENT
Market Research Marketing strategies will build
on this model taking advantage of precipitating
events and the City of Peorias planning
authority. It is anticipated a 5-star deluxe
resort and casino at Scorpion Bay will attract
customers from Las Vegas for a get-away with the
family for a vacation or holiday while having a
chance to enjoy gaming at the same time. Lake
Pleasant is sure to become a holiday destination,
faith-based education venue, and a popular
retirement spot for people all over the
world.. Summary of Opportunities and Threats in
the Environment Overall, the environment appears
very positive for AOE. The forces driving market
demand, mainly economic and geographical, are
strong, with more people staying closer to home
for shorter getaway trips and their comfort level
of visiting Lake Pleasant, one of the Midwests
premiere travel destinations. On the negative
side, there is competition, and it will take a
while for AOE to get established in its market
niche. However, the time horizon for build-out
and completion is a very favorable one. The
Arizona real estate market is currently in a
major downturn and the recovery period is
expected to continue for some time. This creates
significant advantages for the AOE project.
First of all, the land prices for acquisition are
discernibly lower now than they were in 2004-2006
when the concept originated and groundwork was
begun (figuratively). Land prices were going for
up to 1.0 million per acre in the NW part of
Phoenix. Currently, raw land prices in the NW
Valley and/or near the Lake Pleasant area are
likely to be only one-quarter (25) to one-third
(33) of recent historical highs. This makes
2013 to 2015 excellent windows of opportunity to
acquire the targeted raw land for AOE. Secondly,
labor and materials are considerably more
affordable now than before. In the very recent
past, it may have cost upwards of 250 - 300 per
square foot to build luxury homes of the
magnitude, scope, and design idealized for AOE.
Today, the construction costs of these homes is
more like 150-175 per square footas low as
half of what it cost 3-5 years earlier. Thirdly,
technology has escalated appreciably. New zero
use and smart homes are more in the
mainstream. Private residences can be very well
secured and may have a central nervous system
that is a computer monitored living environment
that helps the homeowner maintain and enjoy a
safe haven for rest, relaxation, and family
entertainment. In addition, the zero use homes
have solar energy sources that are plentiful
enough to be self-sustaining and actually create
a profit center for each homeowner. For
example, additional electrical energy created
through solar panels is required to be purchased
by the area electrical service provider (like
APS) at market rates. Therefore, each home may
actually turn a profit from its solar energy
while offsetting 100 of the homes energy costs
and utility expenses to include natural gas and
water.
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STRATEGY IMPLEMENTATION
Strategy, Tactics Growth Model The business is
predicated on purpose-driven people of affluence
and means who wish to couple a well-appointed
retirement lifestyle with their penchant for
generosity and community. Thus, for the first
few years, AOE will need to be aggressive in
sales and marketing as it attracts new homebuyers
and grows its retail services to accommodate the
first residential guests. Naturally, word of
mouth and notoriety will grow notably as will the
general population of Arizona. Positioning
Philosophy From Revelation 216 we get this
message from Christ, It is finished! I am the
Alpha and the Omega - the Beginning and the End.
I will freely give water from the life-giving
fountain to everyone who is thirsty. What
better association can we think of then to create
a positive living environment by a beautiful body
of water that honors Christ thru charity and
worship? The AOE project leaders believe all who
give will receive much more in return as the
Scriptures foretell. Target Market Target
Markets include Persons 50 who are likely to
possess abundance in excess of 1.0 million in
net worth as well as persons who have substantial
affluence and means but may yet lack true purpose
for their lives or spiritual security. Positioni
ng and Property Strategy AOE will be positioned
as a new, impeccably-landscaped, nature-filled,
and unique atmosphere where residential living is
pristine and unequalled in that it affords a
hard-to-find blend of both privacy community.
Alpha-Omega will do just that. Pricing
Strategy Given historical sale prices of
comparable homes in highly affluent areas of the
Valley, the AOE direction team feels sales prices
of 300 - 500 feet are reasonable and realistic
once homes are completed and available for sale
beginning around 2018. By then, the developers
believe the general real estate environment will
be substantially improved while the demand for
such a monumental and impossible-to-duplicate
living environment will continue to grow
demonstratively. Home sales in 2005-2006 in
upscale Phoenix areas reached over 600 per
square foot. AOE project leaders feel sale
prices for its properties to be one-half to
two-thirds of these historical highs in Phase
One. Estimates are well founded given the AOE
time horizon and real estate recovery anticipated
to coincide with the AOE growth model. Phase Two
and Phase Three sale prices may reach 500 per
foot.
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PROMOTION STRATEGY
Promotion strategy will vary depending on the
target market segments. Given the importance of
word of mouth referrals among all market segments
when choosing a home in a beautiful and
comfortable location sure to increase in
value. Marketing Plan A direct marketing
package consisting of a tri-fold brochure, letter
of introduction, and reply card will be sent to a
list of potential buyers. This list can be
obtained from International Business Lists, and
is compiled from tax records by upper-income
geographical areas, Secretary of State
Incorporation registrations, business license
applications, and announcements from newspaper
clippings, etc. Cable TV ad placements and
Network TV sponsorships on targeted shows will be
prevalent. Publicity and Public Relations A
news release will be sent to area newspapers and
magazines announcing the launch of AOE resort.
Lenny Geist also may make himself available for
speaking engagements at other community or civic
organizations as a low-cost way of increasing
awareness and building goodwill in the community
to include outreach projects, missions work, and
church tie-ins. Advertising Advertising is
utilized primarily to attract new guests and
serves to build awareness and name recognition of
the resort in general, which is important for
word of mouth referrals, Oh yes, Ive seen that
residential resorts ads before. Periodic
advertising in target market area newspapers will
afford AOE name recognition benefits. From
quarter ads announcing its entertainment line-up
to business card-sized logo ads, AOE will
maximize media campaigns while keeping an eye on
cost-efficiency and fiscal responsibility.
However, the AOE principals know marketing is an
investment not a cost. The Internet and
electronic versions of print publications will
likely be utilized. Contemporary marketing and
promotional activities to include sponsorships,
tie-ins, co-promotions, Chamber involvement, NFP
committee work, the Welcome Wagon, and media
cross-selling tactics on cell phones, billboards,
and interactive platforms will be part of the
overall media plan. The branding campaigns for
AOE will also incl