4 Best Email Design Practices For Mobile Marketing

1
4 Best Email Design Practices For Mobile
Marketing

• By Alphasandesh.com

2
Inception

• It is very significant for every email marketer
  to understand mobile email optimization, what it
  signifies for them and how best they can change
  to what is a comparatively new dimension to their
  marketing world. In fact, mobile is just one more
  exciting tool to check when designing your
  emails. It is a medium that might overtake
  desktop in coming years for email open rate.

3
Email tips for mobile marketing

• If your product or brands mobile viewers are
  more than ten percent, then it is time to begin
  optimizing your emails for mobile devices. If
  your email marketing experiences an increase in
  mobile viewers, then you should go through the
  below tips for creating the wonderful mobile
  email marketing design.
• Keep your main content on the top
• Make use of a single column outline
• Increase text size for better readability
• Take advantage of distinct images and white space

4
Keep your main content on the top

• You should always present your email content in
  reverse pyramid style. Using a reverse pyramid
  means putting the most important details at the
  top, and then the residual information follows in
  order of significance, with the least significant
  at the base.

5
Make use of a single column outline

• Depict your present email marketing template. Is
  it two or multi-column? Whereas two or
  three-column outlines are perfect for computers,
  laptops and even tablets, they can be an
  illustration nightmare on mobile phones. Even if
  your marketing team is involved in creating a
  mobile responsive design, single column outlines
  work best.

6
Increase text size for better readability

• When designing emails for marketing, as a simple
  rule, designers keep text font approximately
  eleven pixels. If you design your messages with
  eleven pixel text copy, then your mobile audience
  will experience they require powerful
  prescription lenses to just go through them.

7
Take advantage of distinct images

• Attractive images grasp your viewers attention
  and communicate your brands story much quicker
  than a simple text can, so think about
  integrating beautiful images that balance your
  message.

8
Conclusion

• Now is the time to integrate a mobile element
  into your email marketing plan. Think about the
  creation of a preference center permitting users
  to point out whether they would go through emails
  on a mobile device or a desktop, this way you can
  permit users to choose various types of email for
  particular devices.

9
Want to learn more

• www.alphasandesh.com
• www.facebook.com/Sandeshalpha
• twitter.com/alpha_sandesh
• plus.google.com/u/0/111418856016496243916