Glastonbury Festival

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Glastonbury Festival
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Why Glastonbury Festival?
Why Glastonbury Festival?

• 80 of the visitors are between 25 and 45 years
  old -gt main target group
• biggest media event in the UK
• the number one open air festival
• worldwide -gt about 200.000 visitors every year

• 80 of the visitors are between 25 and 45 years
  old -gt main target group
• biggest media event in the UK
• the number one

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Advertising efforts

• free shirts and basecaps
• big ad banners
• VIP-Lounge with some celebrities
• a special comercial with the music channel MTV UK