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Area 2


T D Magazine monthly hard copy magazine. New T D Webcasts periodic ... Executive books get in touch and win an online library of book summaries ... – PowerPoint PPT presentation

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Title: Area 2

Area 2
Understanding ASTD
The ASTD Organization
  • ASTD is a large and complex organization.
  • There are numerous services to help your chapter
    be successful, but you must know about them and
    use them properly.
  • This presentation starts by understanding more
    about ASTD.

About ASTD
62 years old
140 Local Chapters
24 Global Networks
70K members worldwide
ASTD Mission and Vision
Mission Through exceptional learning and
performance, we create a world that works
better. Vision A world-wide leader in workplace
learning and performance
How do I get to the ASTD Website?
  • http//
  • Contains thousands of topics under the following
    headings with dozens of subheadings
  • Membership
  • Publications
  • Conferences
  • Education
  • Research
  • Careers
  • Resources
  • Marketplace

ASTD News Service
  • TD Magazine monthly hard copy magazine
  • New TD Webcasts periodic interactive webcasts
  • ASTD Links monthly guidance through case
    studies and articles
  • The Buzz keep up with TD information from over
    7000 publications worldwide

ASTD Research
  • Workplace learning and performance trends
    reported annually from the most comprehensive set
    of data available on workplace learning and
  • Gathered across many industry sectors along with
    analysis of ASTD Benchmarking Forum members, and
    BEST Award winners.

ASTD Online Services
  • ASTD Connect Professional networking at its
    virtual best.
  • The WLP Scorecard collects your data and
  • Career Center and Job Bank helps you focus on
    your career.
  • Literature Search Trainit Database save hours
    of research time.
  • Executive books get in touch and win an online
    library of book summaries
  • Hot topics Super-charged reading list
  • HR White Papers partnership with SHRM
  • Member Directory Instant networking with other
    TD professionals around the world.

ASTD Certificate Programs
  • Assessment 101 Online
  • Bottomline ROI
  • Business Academy
  • Designing Learning
  • E-Learning Instructional Design
  • Facilitating Organizational Change
  • Human Performance Improvement Program
  • Managing Organizational Knowledge
  • Managing the Learning Function
  • Measuring and Evaluating Learning
  • Rapid Interactive Design for E-Learning
  • ROI Skill Building
  • Test Design and Delivery
  • Training

CPLP - Certified Professional in Learning and
  • Workplace learning and performance professionals
    may now earn the certification for the
    profession the CPLP
  • Enhance credibility and prove value in an
    increasingly competitive marketplace.
  • ASTD supports the credential through continuing
    education programs, webcasts and publications.
  • Visit for details.

ASTD Volunteer Groups
Board of Directors
National Advisor for Chapters (NAC)
One Voice
Sharing Our Success (SOS)
Talent Management
Leadership Development Team (LDT)
Balanced Scorecard
ASTD Organizational Relationships
Executive Staff
Board of Directors
Membership Chapter Services
National Advisor for Chapters (NAC)
Chapters Global Networks
One Voice
Sharing Our Success (SOS)
Talent Management
Leadership Development Team (LDT)
Balanced Scorecard
ASTD Organizational Relationships
MCS Staff Gina, Farzana, Theresa, Torri, Jonathan
Chapters Global Networks
National Advisor for Chapters (NAC)
What is OneVoice?
This is a major program that is supported and
driven by the National Organization. Here is a
brief description.
Project Background
  • Board Strategy Enhance Value Proposition and
    Market Position of the Society
  • Consistent member experience
  • Integrity of the ASTD brand
  • Value for WLP professional throughout lifecycle

Project Background
  • ASTD Chapter Network
  • Requests for more resources, tools, and templates
  • Challenges
  • Membership acquisition and retention
  • Leadership orientation, development, and
    succession planning
  • Chapter management, especially financial
  • CORE compliance
  • Involving senior practitioners and CLOs
  • Managing volunteers

OneVoice Team
  • Sharon Wingron, Team Leader, NAC St. Louis
  • Troy Achong, Los Angeles Chapter President
  • Lois Bradley, Pittsburgh Chapter Immediate Past
  • LuRae Crawford, NAC Central Iowa Chapter
  • Mike Cummings, East Tennessee Chapter
  • Rebecca Hacker, NY Metro Chapter President
  • Lisa Hayes, NAC, CORE Committee Chair, Nebraska
  • Theresa Hummel Krallinger, NAC Philadelphia
  • Jim Maddock, NAC Puget Sound Chapter
  • Katie ONeill, national ASTD member
  • Carol Scanga, DC Metro Chapter
  • Ken Stein, Space Coast Chapter President

As-Is Situation
  • Sincere desire across all stakeholders to meet
    the needs of the profession and to create greater
    alignment within the organization.
  • Often a lack of understanding of the needs of
    national from the chapters and of chapters from
    the Society.
  • Lack of clearly defined roles, responsibilities,
    and accountabilities between chapter and

To-Be Vision
  • ASTD is a partnership through which national and
    chapters collaborate to meet the needs of the
    profession and to impact organizational results
  • clarified roles, responsibilities, and
  • alignment of strategies and consistency of
  • active, mutual support, and resources

Team Deliverable
  • Recommend a national/chapter operating model that
  • consistent messages (brand)
  • continuity/sustainable system
  • collaboration in products and services
  • financial relationship
  • operational efficiencies between chapters and
  • synergies amongst chapters
  • consistent quality and value in customer
  • scalability for chapter size/health and WLP
    professional lifecycle

Key Requirements
  • Equal, open lines of communication vertically and
    horizontally toward accomplishing the goals of
  • Documented measurable standards that chapters
    must meet to stay affiliated and to provide
    minimum expected value to members.
  • Documented measurable standards that national
    must meet to provide minimum expected value to
    members and chapters.

Key Requirements
  • Set of materials and resources that are required
    to be used across the organization to gain
    operational efficiencies and to accomplish a
    consistent look and feel.
  • Leverages existing or in-process ASTD initiatives
    (technology updates, international expansion,
    CORE compliance) and advances ASTDs strategies.
  • Flexibility in the business model in
    consideration of chapter elements (not one size
    fits all).

Key Requirements
  • Each entity remains financially healthy, not to
    the detriment of the other.
  • Defined roles and responsibilities that foster
    collaboration and shared decision-making,
    allowing for decisions to be made at the
    appropriate organizational levels.

Resources for ASTD Leaders
  • What keeps you up at night?
  • What resources do you need to do you job?
  • Dont re-invent the wheel find it on-line!

ASTD Acronyms
  • ALC ASTD Leaders Conference
  • ALI ASTD Leadership Institute
  • C B Cookies and Books
  • CBS Chapter Billing Service
  • CHIPS Chapter Incentive Program
  • CLCM Chapter Leader Competency Model
  • CORE Chapter Operating Requirements
  • CPLP Certified Professional Learning
  • ICE International Conference Exposition
  • LDT Leadership Development Team
  • LMS Learning Management System
  • MCS Membership Chapter Services
  • NAC National Advisor for Chapter
  • OV One Voice
  • RFP Request for Proposal
  • SME Subject Matter Expert
  • SOS Sharing Our Success

Nomenclature definitions
  • What is
  • Chapter Leader Community http//
  • Chapter Leader Connection Newsletter
  • http//
  • Chapter yahoo group
  • http//
  • Chapter Billing Service (CBS)
  • http//
  • Chapter Incentive Program
  • http//
  • Web portal pilot http//
  • Education Partnership Program (what is this?)
  • ALC http//
  • SOS http//
  • Chapter of the Month (COM) http//
  • National Advisors for Chapters (NAC)
  • http//
  • Certified Professional in Learning and
    Performance (CPLP)
  • http//

SOS Sharing Our Success
  • Benchmark the best practices from successful
    ASTD chapters.
  • Log on to the following website

What resources are available to me from
headquarters to help me run my chapter like a
  • Your Regional Chapter Coach is your primary
    advisor and available to present for your board.
  • Samples and best practices from other chapters
    (CORE link and SOS link)
  • Leader Guides on many chapter management topics
    (link from the CLC)

How do I update my chapters information on the
chapter locator?
  • Send that information to Theresa McConnell For now, we hope to hire a
    new staff person for these and other chapter
    recording areas.
  • - Link to the form on the CLC

How do I request a speaker from headquarters to
come speak at my chapter?
  • Use the form online-
  • http//

How do I get marketing materials on national
programs and products?
  • Use the form online. Orders will be fulfilled on
    or around the 1st and the 15th of each month
    please allow 30 days after your request date for
  • http//

How do I get a list of national members in my
  • Request that information from Theresa McConnell
  • Contact your chapter coach

About NAC
  • Mission To serve as advisors, advocates, and
    mentors within ASTD on matters of chapter
    management and operations to ensure high quality
    service to members.
  • Vision The National Advisor for Chapters
    partners with ASTD leadership for One ASTD in
    understanding and addressing member needs. We
    fulfill our mission and achieve our vision
    through a commitment to people, learning, and
  • Official Duties and ResponsibilitiesThe National
    Advisors for Chapters is charged with providing
    strategic direction and leadership in the
    development and support of ASTD chapters and
    members. As an advisory and resource link, major
    functions include
  • advising and coaching chapters about ASTD
  • linking chapters with common needs
  • identifying sharing best practices
  • advising ASTD staff about issues of importance to
  • identifying and examining future roles for
  • bringing issues of interest to chapters to the
    attention of the Board of Directors
  • ensuring that the needs of chapters are
    recognized by the Society.

About the CORE Team
  • Mission Vision To work in partnership with
    ASTD national staff and NAC in providing chapter
    leaders with the support, knowledge, and
    resources needed to comply with ASTDs CORE
  • Values Accountability, Quality Service, Open
    Communication and collaboration, Respect,
    Integrity, and Fairness.

Leadership Development Team
  • Vision - Current and future chapter leaders will
    actively seek and use solutions and development
    opportunities that grow and sustain a community
    in which Workplace Learning and Performance
  • Mission - To engage current and future chapter
    leaders with an integrated competency-based
    learning and support system that improves and
    sustains the vitality of ASTD chapters.

Talent Management
  • Competency-based Talent Management helps
    organizations fill openings in key jobs and avoid
    productivity loss and maintain competitive
  • Organizations retain top talent and build on the
    investment it has made in its employees, by
    preparing them for future positions.
  • There is a much higher degree of success for
    lateral and upward moves if the competencies
    required for the job are matched with the
    competencies of those individuals applying for
    the position.  Mistakes and costly decisions can
    be avoided.

Balanced Scorecard
  • To provide the organization with measures that
    are linked to chapter and national success.
  • Develop a scorecard that includes all relevant
    measures weighted so that the total measure takes
    into consideration the importance of each
    individual measure for the organization.