ASUS

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ASUS Rock Solid, Heart Touching
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ASUS Business Performance
2007 Target 23
17.2
Target
Unit Dollars in Billions
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WW MB Industry
Unit Million pcs
45.7
53.0
27.2
Data Source Citigroup Investment research
Estimate
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ASUS Brand Name Value

• Interbrand Selected ASUS as the Most Valuable
  Taiwan International Brand in 3C Hardware area
  in 2003, 2004, 2005 and 2006
• The ranked position is No. 2 in all field for the
  fourth straight years

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ASUS Diversified Product Lines
Cable Modem WW No. 2
Motherboard WW No. 1
Digital Home
Graphics WW No. 1
ADSL Modem WW No. 1
Laptop WW No. 4
Game Console WW No. 2
ODD WW No. 4
Wireless WW No. 1
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Revenue Contributed by Product
Broadband
ODD
Notebook
PMP
VGA
Game Box
Desktop
Motherboard
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2006 NB Sales Performance

• W.W Top 4 Notebook manufacturer, including own
  brand and OEM. (Citigroup)
• W.W Top 9 Notebook brand in Q3, 2006 (IDC)

• APAC No. 5
• Taiwan No. 1
• China No. 4
• Thailand No. 4
• Philippines No. 4
• New Zealand No. 5
• Indonesia No. 6
• Australia No. 7

• Europe No. 6
• Central East Europe No. 2
• Russia No. 2
• Portugal No. 4
• Italy No. 4
• Netherlands 5
• France No. 6
• Spain No. 6
• Finland No. 6
• Germany No. 7

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ASUS NB Business Performance
Data Source IDC, 2006/Nov

• Asia Pacific excluding Japan 5
• Europe 6
• US Next target market
• Japan Next target market

Data Source IDC, 2006/Nov
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ASUS The Top Growing NB Brand
ASUS
Data Source IDC, 2006/Nov
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ASUS NB Business Performance
Data Source IDC, 2007/Feb

• Asia Pacific excluding Japan 6
• Europe 6
• US Next target market
• Japan Next target market

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Outstanding Performance?
Outstanding Product
RD and Manufacturing
Outstanding Teamwork
Sales?MKT?Logistic? After-service
Outstanding Channel
from Disti to reseller
Outstanding Performance
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Top 10 Reasons to Buy ASUS Notebook
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ASUS Diversified Product Lines
Cable Modem WW No. 2
Motherboard WW No. 1
Digital Home
Graphics WW No. 1
ADSL Modem WW No. 1
Laptop WW No. 4
Game Console WW No. 2
ODD WW No. 4
Wireless WW No. 1
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ASUSs Integration Strength
World-Class ID
Notebook No. 4
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• 7. Innovative Technology

ADTD II (ASUS Dynamic Thermal Dissipation
Technology II)
Power4 Gear
Extends battery life up to 20-25 !!
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Inner StrengthThermal
Temperature (0c)
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8. Complete Portfolio
- 7 to 17 widescreen
- Full line up of mobile solutions for home
theatre, business trips, portable convenience,
3D gaming and powerful processing
9. Cinematic Image Presentation
- Crystal Shine High-brightness technology

• Color Shine - Glare-type LCD panel technology
• Splendid Technology

• 10. Sensational Audio Deliverance

- Intel High Definition Audio 7.1 surround sound
- Built-in subwoofer
- Built-in SPDIF connection
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EMI TEST
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SHOCK TEST
DROP TEST

• Brand Lasmount
• Model PDT-56-ED
• Count1
• Dimensions 92(W)142(L)270(H)
• Maximum Specimen Weight160lbs
• Test Range35in190in

SHOCK TEST

• BrandL.A.B
• Model 886.24.32
• Count1
• Dimensions 143(W)110(L)290(H)
• Nominal Specimen Weight 90kgs
• Minimum Pulse Width1.0ms
• Maximum Acceleration600G

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VIBRATION TEST
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Temperature Humidity Test
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ACOUSTIC ANALYSIS

• Heat

• Flow

• Fan

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ASUS Notebook
OFF ROAD RACING
????
The appreciation from ISRAEL cross-country racing
Organizer
ASUS Laptop computer was part of the PATAGONIA
2000 trip and played a major role for navigation
tasks as a dynamic map display in conjunction
with a sattelite GPS , as a communication center
for e-mail communication and for video conference
bi-directional video communication. Needless to
mention that the computer survived well the
severe condition of this strenuous voyage without
a single flaw. Aviv Shweky
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Quality you can Trust
Though burned in a fire, the ASUS notebook
survive ( 2002/07/23 China )

• ASUS notebooks are trustworthy environments for
  your data

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Quality you can Trust
Though burned on a stove, the ASUS notebook
survive ( 2002/07/23 China )

• ASUS notebooks are trustworthy environments for
  your data

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Quality you can Trust
Still workable after dropped in a tank of solvent
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ASUS Notebook
Zero defect in the space for more than 600 days
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Asus Branded Notebook RMA Service 2 Way Free
Overnight FedEx Shipping
Customers bring notebook to Kinkos
ASUS pays for FedEx overnight Shipping to ASUS
repair center
We fix it up within 2 days
ASUS pays for FedEx overnight Shipping back to
customers, customer receive a workable NB after
4-5 days
24/7 twenty-four hour tech support seven days per
week at 888-678-3688
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Best Quality

• Wall Street Journal Ranks ASUS Product Quality
  the Best among Taiwanese Companies
• (2006/Oct.)

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ASUS ID Strength

• iF Gold Award
• 2004,Only APPLE was awarded in
• global IT industry
• 2005,ASUS Notebook was awarded

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2. Worlds First TCO99-Certified Notebooks
The TCO99 certification has the strictest
standards in

• EMI EMI Design spec is under industry standard
• Ecology No six toxicant, Green ASUS
• Ergonomics Design for excellent user experience
• Energy Superior battery tech

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• 3. International Standard Organization
  Certification
• ISO9001 9002 14001 and OHSAS 18001

4. Winner of Worldwide Awards
IF, IF Gold, RedDot G-Mark, Materialica Design
Award , TCO99 Stuff Computer Magazine PC
Magazine FRAZ.PC, PC Achat
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• 5. Unparalleled Design Concepts

Gapless touch pad
Semi-invisible keys
Hairline surface
6. Commitment to Perfection
2-year global warranty
Zero bright dot series VX1
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Germany PlayBoy Sexy and Charming ASUS VX1 NB
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Focus Models
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Gaming Notebook
G1

• Features
• Web Camera
• ASUS Direct Messenger
• Flashing Side Lights
• Strong Graphic Performance

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Gaming Focus Keyboard
Precisely Control in Game
Heavy-used keys with color highlight
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ASUS Direct Console (Software Application)
To control 2 dedicated features of ASUS Gaming
Series
ASUS Direct Messenger
ASUS Direct Flash
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ASUS Direct Messenger
Never miss important messages while playing games
in full screen!

• ASUS Direct Messenger can let you
• Know the TIME
• Join the MEETING on time
• Get new MAIL instantly
• Who is sending message to you in MSN
• Receive a PHONE CALL through Power4Phone
• BATTERY-LOW indicator

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Commercial Notebook
V1JP
Best Choice for Office!
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• Security
• Fingerprint reader
• TPM (Trusted Platform Module)

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• Live Meeting
• 1.3M Pixel Camera
• Microphone with ADSP
• Superior noise suppression
• Acoustic echo cancellation
• Against Howling
• Connectivity

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• Longer battery life
• 2nd Battery Pack
• (increase 1.5 hours)
• Data Back Up
• 2nd HDD Housing

Hot-Swappable!!
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• Convenient to move
• Docking Station

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• Spill-proof KB
• 50 ml water

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Ultra Thin Light Notebook
U1F

• Features
• Fingerprint Reader
• TPM
• Bulit-in Camera
• Bluetooth

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Ultra Thin Light Notebook
CCFL Cold Cathode Fluorescent Lamp LED Light
Emitting Diode
U1F

• LCD with LED Backlight
• Protect the environment
• Lighter Thinner
• Brighter
• Lower power consumption
• U1F 2.2 lbs (1 kg)

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High-resolution Web Camera
Embedded 1.3 Mega Pixel Camera
Play with your game partners face to face
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Surface Glossy Decoration

• Glossy decorated surface.
• Better hardness for less scrapes.
• Paint does not rub off in order to keep sleek
  look

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Ultra-mobile PC
R2H

• Features
• Web Camera
• Fingerprint Reader
• Touch Screen
• Built in GPS

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R2H Usage Scenario-Office (Business Use)
Office
Home
Outdoor Daily
Home
Outdoor
Home
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R2H Usage Scenario-Home and Outdoor
USB TV Tuner
Depart to office-Easy to carry
Watch Video playback on plane/ Train/
Bus Instant TV via USB TV tuner
GPS In Car
-Storage/ display photo from mobile phone and
Digital Camera
-Play games to kill time
-GPS navigator -Location map searching
-Storage function(2nd HDD) when travel
Chatting with friends
One Ultra NB can fulfill all you lifestyle!
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ASUS Mobility Notebook
R1F

• Features
• Fingerprint Reader
• Multi-functional Module Bay
• 13.3 Tablet PC
• Rotate Key

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Scenario Study
Home
Office
Business Trip

• From Contact to Contract
• Hand-writing feature gives you a quick support to
  have a signature for the contract.

• In the Meeting
• 180 degree rotated hinge helps to share the data
  with the audience and convince them promptly.

• During Presentation
• Real-time highlight in presentation catches the
  eyes from the audience more.

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Scenario Study
Home
Office

• Easy-Go/ Alert! Alert! Alert!
• Thin and light design for better mobility.
• Embedded Pen in system to avoid the miss when
  traveling.

• Various Configuration for various purpose.
• You may change the swappable ODD by
• 2nd battery For 8 hrs battery life
• Travel drawer For lighter weight
• 2nd HDD More powerful data storage ability.

• Security Boot-up
• Fingerprint reader provide a personal
  authentication to access the NB.
• No risk to reveal the data when losing the NB

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ASUS Headquarter-Taipei
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ASUS European Operation Center

• Emmen, Netherlands

• Ostrava, Czech

AEOC
Emmen
Emmen
Ostrava
Ostrava
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ASUS Suzhou Operation
Boardtek
PCB
Cotek
M/B, N/B, System, CD-ROM, SPS
Connector
AMA
Maintek Suzhou
Protek Shanghai
Cooler
Suzhou

System
ASUSTeK
Casetek
Systek.
Chassis
Taipei
ASUS Technology
Highest Japanese Quality
Fastest Taiwanese Speed
Lowest Chinese Cost
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ASZ Campus(??)
Monthly Capacity MB 3.5M, Chassis 1M, System 1M,
PCB 600K ft2 Broadband 1.2M, Game Console 1M, ODD
2M, NB/PDA/WL 500K E Book China Custom
Model Site AA Grade
Plant 4
Plant 6
Plant 7
Plant 8
Plant 5
North Campus ( West side)
Plant 3
Plant 9
Plant 2
600 m
North Campus ( East side) Reserve for
2007 expansion
Plant 1
RD/ADM Building
Gym
900 m
Campus space 710,000 m2 (102 soccer fields)
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ASUS Manufacturing Center
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ASUS Manufacturing Center
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ASUS Manufacturing Center
Construction Sep.01 Jul.02 Plant Area
116,478 m2 Employee 7,000 persons
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ASUS Manufacturing Center
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Protek-Geographic Location
SHANGHAI CITY
Pudon International Airport
Hongqiao International Airport
22 Km
20 Km
PROTEK
New Highway to Airport Approximate 2007Q4
Highway
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Protek
About 300 soccer fields
Factory 1
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M/B ICT TEST
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SMT ? ?
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Notebook Wheel Tower Production Line
Notebook Assembly -Wheeling Tower
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Connector Assy Line