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Show Concept


... Biologist and award winning outfitter, John Burrell will host each episode. ... seems to draw higher ratings in the TV world than shows featuring whitetail deer. ... – PowerPoint PPT presentation

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Title: Show Concept

(No Transcript)
Show Concept
From the famed brush country of South Texas,
Brush Country Monsters is a new series focused on
North Americas most popular big game species
Monster whitetail bucks. Filmed primarily on The
Novillos, one of the finest free-range trophy
whitetail properties in the world, the show
features hunters taking the largest whitetails of
their lives and the real emotion such an
experience generates. At the same time, the show
educates the viewer on the diversity of the South
Texas brush country, while featuring some of the
finest managed whitetail herds in the world, all
in a free range environment.
Novillos owner, Jackie Scoggins, with a mature
south Texas trophy taken on Novillos Ranch and
filmed for Brush Country Monsters
Tried but True
  • Every hunter in the country dreams about hunting
    a premier destination like the brush country of
    South Texas. Brush Country Monsters produces
    incredible footage that will keep viewers glued
    to their TV and coming back for more week after
    week. This makes the series the perfect platform
    for promoting products ranging from ammunition
    and firearms to optics and wildlife management
    tools, to clothing and other products outside of
    the traditional sporting industry.
  • Our real advantage to the advertiser is our value
    added approach which is unlike anything ever
    offered in the Outdoor Industry.

Longtime High Adventure client, Clay Vincent,
with an impressive south Texas trophy taken on
Novillos Ranch and filmed for Brush Country
Value Added Advertising
  • Brush Country Monsters is taking a new approach
    to providing value to our advertisers. Not only
    will BCM appear on network TV, it will also take
    a multifaceted approach to reach as many
    potential customers as possible by using the
    Internet as a vehicle to promote and deliver the
    content. Brush Country Monsters will be streamed
    as an original series online at, which reaches
  • more than 250,000 unique visitors
  • monthly. This is a huge honor for
  • BCM being selected by Realtree as
  • just their 1st original online series
  • focusing on South Texas whitetails.

Value Added Advertising
  • Brush Country Monsters will also be streamed as
    an original series online at
    and made available for download to mobile
    devices and computers from iTunes. In addition
    it will be linked to cutting edge web sites
    targeted at whitetail fanatics like
  • and fieldjudgewhitetails
  • All of this is made possible by the producer of
    BCM, Outdoors Interactive and their cutting
    edge knowledge of the internet, which is destined
    to effect the future of television and content
    delivery. Currently, very few hunting shows are
    taking advantage of this emerging technology and
    Brush Country Monsters has the means and
    expertise to be at the forefront.

Preview of
New hunter, Savannah Eidson, with first south
Texas buck taken on Novillos Ranch and filmed for
Brush Country Monsters
The Faces of BCM
Certified Wildlife Biologist and award winning
outfitter, John Burrell will host each episode.
John was the winner of the prestigious Sporting
Classics Award of Excellence and was featured
weekly on ESPNs Under Wild Skies. John has years
of experience managing one of the nation's top
whitetail destinations. He also formed a
successful international outfitting firm for
outdoor powerhouse Mossy Oak/Haas Outdoors and
was the youngest partner in their recreational
real estate firm Mossy Oak Properties. Johns
destinations have been featured in most of the
world's top sporting publications, as well as The
New York Times and Southern Bride magazine. He
was also the exclusive agent for one of ESPN's
top outdoor programs, Get Wild with Cindy
Head guide Lamar Smith, aka Super Guide is a
native of the south Texas brush country and is a
familiar face on BCM. While a large commercial
farmer in the off-season, Lamar is a certified
whitetail fanatic and lives for the December
whitetail season. He has spent many seasons
guiding and educating whitetail hunters in South
Texas and his knowledge of the brush country and
respect for the whitetail deer is legendary.
Lamars personality and sense of humor bring
tremendous value to the show and viewers will
immediately identify with him. If not guiding or
running a camera, you can catch Lamar on several
episodes where he demonstrates his rattling
technique that has tricked trophy bucks for the
last 25 years. You will be simply amazed at what
he can bring to the horns!
Jackie Scoggins,the owner of the Novillos, is a
true Texan to the core. He and his family own one
of the largest cattle feed yards in the state of
Texas and is the vision behind developing the
Novillos into one of the countrys premier
whitetail properties. Drawing upon a wealth of
knowledge learned from his observations, working
with the top nutritionist in the cattle business,
as well as his role developing the Tecomate food
plots system with Dr. Gary Schwartz, Jackie has
grown as many trophy bucks as anyone in the
country. While Jackie wont appear on every
show, he will make guest appearances to share his
knowledge of the South Texas brush country and
his secrets for growing trophy bucks in that
Feature Segments
Biologically speaking featuring the cutting edge
wildlife management segments. These segments
show what is required to develop and maintain a
world-class whitetail property. Spots will
feature top wildlife professionals covering
topics such as habitat management, food plots,
herd density, age structure, and sex ratios.
Segment topics will include field judging
whitetails, aging whitetails on the hoof,
defining undesirable bucks, cool and warm
season food plots, food plot fencing, soil
preparation, supplemental feeding, predation,
native species of browse and nutritional value,
brush management, and helicopter
surveys Biologically Speaking is the ultimate
product endorsement platform.
Feature Segments
Tools of the Trade - These segments will feature
the Tools of the Trade for harvesting trophy
bucks and the other animals necessary for
maintaining a trophy whitetail population. Segmen
t topics will include calibers ideal for the
brush country, bullet selection, scopes and
optics, sighting in, the ultimate box blind
rifle, Custom vs. factory guns, triggers, wood
vs. synthetic, traveling with firearms, shooting
from a blind, Shooting in the field, action
types, and shot placement. Tools of the Trade
is the ultimate product endorsement platform.
The Novillos has always been a favored spot of
the outdoor media because of the availability of
quality content. Here is Stan Potts and Pam Zaitz
with two Novillos monsters filmed for North
American Whitetail and Shes Beyond the Lodge.
Why We Are Unique
Lets face it Nothing seems to draw higher
ratings in the TV world than shows featuring
whitetail deer. One problem with producing
quality shows in the free-range whitetail world
is having enough quality content - problem
solved! Acre for acre, the Novillos has one of
the highest densities of trophy whitetails in the
world. The caliber of footage shot on the
Novillos is unequalled in a free range
environment and will develop a cult-like
following among viewers, bringing them back time
and time again. On Brush Country Monsters you
wont catch us sitting on feeders, we are more
likely to be overlooking one of the Tecomote food
plots or in the brush rattling up one of the
bucks that makes the Novillos famous.
What does one of the worlds leading safari
companies, Patagonias premier fly fishing
operation, and several other leading outdoor
companies who rely on their image for success
have in common? They all use the services of
Outdoors Interactive to promote their image.
Known in the outdoor industry as a leader in the
areas of interactive design and online marketing
campaigns, Outdoors Interactive is also an
accomplish production company. Within its second
year of operation, Outdoors Interactives work
has been featured on ESPN, The Outdoor Channel,
Sportsmans Channel, Pursuit Channel, and the
Lone Star Channel including popular titles like
Under Wild Skies and North American Whitetail
TV. Outdoors Interactive has been chosen to
produce Brush Country Monsters and lead our
online delivery campaign. With their proven
success, we are sure to be a leader within the
hunting industry for web-based programming.
Brush Country Monsters is aired Nationally on The
Sportsman Channel, the only television channel
providing 100 percent hunting and fishing
programming, 24 hours a day, seven days a week.
The Sportsman Channel currently reaches over 16.5
million households with more slated for the
future. BCM will air 3rd and 4th quarter, 2010
on the Sportsman Channel 3 times a week at the
following air times 100PM Sundays, 530PM
Thursdays, and 130AM Saturdays
Advertising Rates
Major Sponsor 27,500 Includes 30 sec
commercial for Sportsman Channel and
Product placement in show segments Opening
billboards 1 management deer up to to 140 BC to
be harvested on film Website Banner on
Whitetailhunts.TV Segment Sponsor 20,500
Includes Title sponsorship of feature
segment Segment billboard 1 management deer up to
140 BC to be harvested on film Associate Sponsor
10,500 Includes Closing billboard Product
placement Internet Commercial Sponsor 7,500
Includes 30 sec commercial for
Billboards for all online shows Product
placement Internet Billboard Sponsor 5,000
Includes Billboards for all online shows Product
Contact Susan
Bernard-Shaver Bernard Associates 775/848-2370 s John
Burrell Seth Johnson 404/542-5940 615/278-