Online Fundraising

1
On-line Fundraising

• Can we do it in this bad economy? YES WE CAN!
• (or at least we can try)

2
On-line Fundraising Heres the Buzz!

• The number one reason donors say they give
  online is convenience it is easier than writing
  a check. (Taken from The Young and The Generous
  )
• Online fundraising has come into its own ..The
  instant worldwide coverage of 9/11, the
  Indonesian tsunami, and Hurricane Katrina has
  plunged the nonprofit world into a universe of
  tragedy and the need to raise funds quickly and
  broadly.
• only the Internet provides a way for donors and
  potential supporters to respond at their
  convenience. The Web offers an excellent
  opportunity to cast a wider net to better
  communicate with current donors and reach out to
  new ones.

3
E-Philanthropy Strategy for Nonprofits

• When you add a secure donation page to your Web
  site, you leverage the power of the Internet to
• Attract new donors at a much lower cost.
• Generate higher average donations.
• Reach a more diverse group of people
• Reduce processing costs.
• Access money faster.

4
What are the Economic Effects on Philanthropy?
(on-line or otherwise)

• Tech soup website- Excellent articles
• http//blog.techsoup.org/node/555
• Tips for Weathering the Economic Storm
• Economic Climate and Giving
• Resilient Philanthropy
• A Survival Kit for Fundraising in a Bad Economy
• Giving During Recessions
• Surviving Hard Times A Guide for Cultural
  Organizations

5
Personal Experience

• Give locally rather than to national
  organizations
• Give a bit less
• Give to organizations I am very familiar with
  (legal aid partners) and know they are
  experiencing cuts
• Give to NPR!

6
Tips for Weathering the Economic Storm

• Be pro-active
• Be alert
• Be discriminating
• Be flexible
• Be resolute
• Be observant

7
Giving During Recessions

• The most important step a charitable organization
  can take to raise funds during a recession or
  downturn is to ask people for contributions in a
  clear and focused manner.
• Make a plan have 100 giving from your Board.
• Focus efforts on renewing gifts from current
  donors
• Maximize the use of all fundraising tactics
  available. This can include thank you calls made
  by volunteers online giving options.

8
Alternatives to Present Cash Gift Levels - What
we might Expect.
9
Economic Climate and Giving(Matts and Lundy
survey)

• Data suggests that the economic climate is
  affecting gifts toward the lower end of the gift
  pyramid and that some donors are looking for
  alternative gift methods to support institutions.
  
• Although research indicates that we must be
  realistic about what lies ahead, M L has
  witnessed many economic downturns throughout its
  history and has found the generosity of
  individuals encouraging during such challenging
  periods.

10
Resilient Philanthropy

• Even during the worst decline in the stock market
  (in 2002, when the Dow Jones Average decreased 17
  percent and the SP 500 Index dropped 23
  percent), philanthropy increased by 1 percent.

11
A Survival Kit for Fundraising in a Bad Economy
 

• Association of Fundraising Professional (AFP)
  GREAT collection of articles and tools.
• Donors have a lot on their minds these days as
  they sit down with their personal budgets. But
  despite the headlines about Wall Street and the
  financial markets, we as fundraisers should not
  lose sight of the fact that giving is a way for
  communities to pull together. While the economic
  forecasts are uncertain right now, what is quite
  certain is the capacity of people to lend a hand
  and support institutions of all kinds.