Week 6 Assignment 1

1
Week 6 Assignment 1

• Due to an end in the contract with Pizza Hut, the
  food services managers of the University Center
  are considering the introduction of a new pizza
  to the cafeteria. They have three alternative
  brands (Pizza King, Tomato Toms, and Italian
  Chef) of frozen pizza to be considered. You
  should design an experiment to determine which
  one of the three brands should be introduced.
  For this research consider each of the following
• evaluate each of the three brands assuming equal
  price and cost points,
• evaluate the brand preference differences among
  day and night students,
• specifically list your independent and dependent
  variables, and
• control for as many extraneous variables as
  possible listing each that you are controlling
  for.