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New Product Development Overview


New Product Development Overview The New Product Development Process The New Product Development Cycle Some Factors Influencing the Process Design Cut and paste-chart ... – PowerPoint PPT presentation

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Title: New Product Development Overview

New Product Development Overview
The New Product Development Process
The New Product Development Cycle
Some Factors Influencing the Process Design
  • Complexity of the product
  • Expected sales lifetime
  • Development time
  • Number of people involved
  • Expected development cost and production cost

Cut and paste-chart from page 6 of Product Design
and Development
Examples of NPD processes from book vert. chart
A Generic NPD Process
Steps in a Generic NPD Process
  • Concept development
  • System-level design
  • Detailed design
  • Testing and refinement
  • Product ramp-up

Concept Development
  • Marketing
  • Define market segments
  • Identify lead users
  • Identify competitive products
  • Design
  • Investigate feasibility of product concepts
  • Develop industrial design concepts
  • Build and test experimental prototypes
  • Manufacturing
  • Estimate manufacturing cost
  • Assess production feasibility
  • Other functions
  • Finance facilitate economic analysis
  • Legal Investigate

System-level Design
  • Marketing
  • Develop plan for product options and extended
    product family
  • Design
  • Generate alternative product architectures
  • Define major subsystems and interfaces
  • Refine industrial design
  • Manufacturing
  • Identify suppliers for key components
  • Perform make-buy analysis
  • Define final assembly scheme
  • Other Functions
  • Finance Facilitate make-buy analysis
  • Service Identify service issues

Detail Design
  • Marketing
  • Develop marketing plan
  • Design
  • Define part geometry
  • Choose materials
  • Assign tolerance
  • Complete industrial design control documentation
  • Manufacturing
  • Define piece-part production processes
  • Design tooling
  • Define quality assurance processes
  • Begin procurement of long-lead tooling

Testing and Refinement
  • Marketing
  • Develop promotion and launch materials
  • Facilitate field testing
  • Design
  • Do reliability testing, life testing and
    performance testing
  • Obtain regulatory approvals
  • Implement design changes
  • Manufacturing
  • Facilitate supplier ramp-up
  • Refine fabrication and assembly processes
  • Train work force
  • Refine quality assurance processes
  • Other Functions
  • Sales Develop sales plan

Production Ramp-up
  • Marketing
  • Place early production with key customers
  • Design
  • Evaluate early production output
  • Manufacturing
  • Begin operation of entire production system

Strategic Process Management and the NPD Process
  • A study of major Japanese manufacturing firms
    identified that their success was not founded
    just on attention to quality but also on their
    use of new class of horizontal processes.
    Product development was one of these processes.
  • These horizontal processes were designed to
    achieve company-wide cross department cooperation
    and communication and were managed by line people
    closest to the process
  • Product development was viewed as a whole system
    of methods and practices
  • Superior process management is a source of
    competitive advantage and the development of best
    practice can be a focus of organizational strategy

U.S./Japanese Product Development Comparison Model
Examples of Reductions in Time to Market
  • page 10 of Managing and Developing new products

Examples of Reductions in Time to Market, contd.
  • Information sources related to previous chart

The Failed Project Planning Sequence
  • vertical chart -- dont print

Impacts of NPD Problems
the following charts are not used
Techniques That Can Be Used to Improve
NPD Process Efficiency and Effectiveness
  • Multi-functional teams
  • Concurrent engineering
  • Supply chain improvement/teamwork
  • Quality functionformation systems