THE MOVIE POSTER

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THE MOVIE POSTER
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MOVIE POSTER HISTORY

• Although considered a relatively new medium to
  most, the movie industry has been in existence
  for over 100 years. It has not only survived but
  prospered through a century of almost
  insurmountable obstacles and adversities.

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MOVIE POSTER HISTORY

• Today, movies are a billion dollar industry. The
  movie poster, in all of its sizes and forms, has
  been the backbone on which this industry was
  built. Movies and their posters have grown
  side-by-side since the late 1800's.

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MOVIE POSTER HISTORY

• During the late 1800's, many inventors
  experimented with devices that would make
  pictures appear to move. The Belgian scientist,
  Joseph Plateur, invented the phenakistoscope in
  1832.

Joseph Plateur
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MOVIE POSTER HISTORY

• This device consisted of two disks a few inches
  apart on a rod. Plateau placed painted pictures
  of a person or thing on the edge of one of the
  disks, each picture being slightly advanced. The
  other disk had slots, so when both disks were
  rotated at the same speed, the pictures appeared
  to move as they came into the view of the slots.

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MOVIE POSTER HISTORY

• Entertainment advertisement

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MOVIE POSTER HISTORY

• History of the Movie Poster
• http//www.mhsgent.ugent.be/engl-plat5.html

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MOVIE POSTER HISTORY

• From the very beginning movie posters were a part
  of commerce, designed to get patrons to the box
  office. 
• In 1890 a Frenchman named Jules Cheret is
  credited with producing the very first movie
  poster, a lithograph designed to promote a short
  film entitled Projections Artistiques.

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THE MOVIE POSTER

• History of the Movie Poster
• Five years later, a movie poster for the Lumiere
  Brothers Arrival of a Train in 1895 was the
  first to depict an actual scene from the film.

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MOVIE POSTER HISTORY

• However, up until the early 1910s, the majority
  of early film posters were nothing more than
  simple broadside style signs with little more
  than block text.

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MOVIE POSTER HISTORY
A typical poster for an early Edison film
contained little more than the movies title and
the words Another Edison Photoplay.
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MOVIE POSTER HISTORY

• Up to this point in film history, there were no
  "movie stars." Most of the actors in the early
  films choose to remain anonymous. It was to the
  benefit of all involved with early films to keep
  their movie's participants unknown.
• Legitimate stage actors preferred to remain
  unknown, embarrassed that anyone would find out
  that they participated in this new medium.
• Movie producers were secure in knowing that they
  could control the medium as long as the movie
  participants remained unnamed.

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MOVIE POSTER HISTORY

• By the year 1910, however, things began to
  change. As early as 1908, studios began receiving
  mail addressed to nameless actors.
• Movie producers, fearing that giving the identity
  of the stars would cause them to demand more
  money, continued to insist on anonymity.
• But the studios were soon faced with the reality
  that movie goers wanted to know the names of the
  actors and actresses.
• This would become quite evident thanks to the
  stunt perpetrated on the industry by Carl
  Laemmle, owner of IMP studio.

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MOVIE POSTER HISTORY

• The first Publicity Stunt
• Mr. Laemmle managed to steal one Florence
  Lawrence from a rival movie studio. To this
  point, Ms. Lawrence was known to her fans as the
  "Biograph Girl. In what could be considered one
  of the first publicity stunts pulled off by a
  movie studio, a rumor was started, purportedly by
  Mr Laemmle himself, that the adored "Biograph
  Girl" was dead.
• In order to set the record straight, Mr. Laemmle
  published a full page ad in a St. Louis newspaper
  stating that he had "nailed a lie" and would be
  presenting Ms. Lawrence in St. Louis. When more
  people showed up to see Ms. Lawrence than had
  come to see then President Taft (who had the
  highest approval rating in US History!) who was
  visiting St. Louis one week earlier, the studio
  owners had to acquiesce, and no longer would
  movie actors and actresses be kept anonymous.

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MOVIE POSTER HISTORY

• It was at this point that producers recognized
  that the real selling tools were not the movies
  but the "stars" that graced their screens.
  Suddenly, posters had to be designed with
  consideration given to the stars and their
  "pecking order."

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MOVIE POSTER HISTORY

• Posters now had to reflect the size and status of
  the leading lady" and "leading man. Soon the
  public could recognize one's "star status" simply
  by looking at a movie poster.
• The size of the print and the placement were easy
  indicators as to just how "big" a particular star
  was.
• Movie contracts would now include clauses
  relating to the size and placement of names on
  the movie poster and other advertising materials.
  
• Actors and actresses had now become powers to be
  reckoned with.

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MOVIE POSTER HISTORY
Name
Name
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MOVIE POSTER HISTORY

• The early 1920's were considered the golden age
  of the silent movie. Grand movie palaces soon
  replaced the movie theatre, and the crude posters
  of old gave way to more splendid, artistically
  aesthetic movie posters.
• Well known commercial artists were commissioned
  by many studios to design movie poster
  "portraits" of leading stars.
• Unfortunately, the American studios did not allow
  the artists to sign their posters, as commercial
  artists were allowed to do on European movie
  posters.

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MOVIE POSTER HISTORY

• These new posters no longer depicted scenes --
  the posters were designed with portraits of the
  stars, the movie title and the stars' names.
• There was an occasional slogan or two, but the
  emphasis was now placed on the movie's "stars."
• Most of the studios had their advertising offices
  in New York, and this is where most of the
  posters originated from.

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MOVIE POSTER HISTORY

• It was during this time, (actually started in
  1919) that the National Screen Service ("NSS")
  first made its appearance. NSS began competing
  with the studios' lucrative business of creating
  and distributing "trailers."
• Trailers were the film clips of coming
  attractions that would be shown after a feature
  presentation - thus the term "trailer."

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MOVIE POSTER HISTORY

• NATIONAL SCREEN SERVICE
• Next to movie studios, the National Screen
  Service ("NSS") had the most direct and profound
  impact on the movie paper advertising industry.
• From 1939 until the mid-1980s, the NSS was the
  "control center" for almost 90 of the movie
  paper distributed.

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MOVIE POSTER HISTORY

• By the 1920's, a new printing process was
  developed. Known as photogelatin or heliotype,
  this new process was used primary on smaller
  sized card stock items, such as lobby cards,
  inserts and window cards.
• Evolving from one color to three (YELLOW, PINK
  and BLUE), this process was used for materials
  meant to be viewed closely.
• These items were not as effective when viewed
  from a distance.
• One-sheets and larger paper continued to be
  printed via stone (and later aluminum plate)
  lithography.

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MOVIE POSTER HISTORY

• By the 1950's, the "fan magazines" also made its
  appearance during this time period.
• Photoplay and Movie Mirror were two of the
  pioneers in this area, and their magazines were
  replete with color photographs of all major movie
  stars.

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MOVIE POSTER HISTORY
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MOVIE POSTER HISTORY

• Movie companies adopted this style of
  advertising, and soon movie posters began to look
  more like color photographs, using tinted
  photographs and large stock lettering.
• With the number of cars on the roads, posters
  were designed to be seen from long distances.

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MOVIE POSTER HISTORY

• In the 60s, movies posters progressed, the
  posters began to reflect the changing attitudes
  toward violence and sex.
• The use of photographs were replacing the painted
  artwork common in the early years.

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MOVIE POSTER HISTORY

• The movies posters of the 1970's continued the
  use of photography. Drawing and painting styles
  were still being used occasionally, and artists
  like Richard Amsel, Frank Frazetta and Bob Peak
  lent their names to some of the more popular film
  posters of this era.
• Movie posters were now being printed on a
  clay-coated paper which gave them a glossy finish
  smooth to the touch.

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• Examples of how
• KEY ART
• Is used in movie marketing

http//www.impawards.com/2005/cd.html
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MOVIE POSTER HISTORY

• Richard Amsel

1980 Budgeted 35 mil Made Approx 40 mil
1982 Budgeted 15 mil Made 23 mil
1974 Budgeted 6 mil Made Approx 12 mil
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MOVIE POSTER HISTORY

• Bob Peak

1979 Budgeted 31.5 Made Approx 40 mil
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MOVIE POSTER HISTORY

• Drew Struzan

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MOVIE POSTER HISTORY

• By the 1980's, the National Screen Service lost
  its control over the movie paper industry,
  leaving only three regional offices remaining in
  operation.
• This fact, along with the advent of the
  multi-screen complexes, the lineup of advertising
  materials available to theatres changed
  drastically.

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MOVIE POSTER HISTORY

• Prior to this time, most theatres had just one
  screen and one feature movie. More advertising
  space was dedicated to each movie, with theatre
  lobbies covered with various sizes of posters for
  one movie.

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MOVIE POSTER HISTORY

• With more screens and more movies, the
  advertising space in the theatre lobby now had to
  be divided equally among all films being shown.
  As a consequence, movie studios opted to phase
  out of some of these "old standards" and
  introduced a more versatile "mini sheet" which
  could be produced in any smaller size.
• This "mini" sheet could take the place of any of
  the smaller sizes, since there is no standard
  size. Its just smaller than 27 x 40!

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MOVIE POSTER HISTORY

• The "mini" sheet

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MOVIE POSTER HISTORY

• The video rental market, which began gaining
  popularity during the 1985, has given movie
  producers another avenue for increasing profits.
• No longer do movie studios have to rely on
  theatre box office receipts to make money. Video
  rental income now figures heavily in weighing the
  success or failure of a film.

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MOVIE POSTER HISTORY

• Since video rentals also rely on advertising, a
  new line of video materials were introduced.
  Video posters, which appear to be similar to the
  theatre one sheets, are distributed to video
  rental outlets for display.
• Many studios issue a number of materials strictly
  for their video market, making it a viable profit
  alternative for movie studios.

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MOVIE POSTER HISTORY

• The rise of the video resulted in the demise of
  reissues/re-releases.
• Instead of re-releasing a film to the theatres,
  movie studios simply released them on video
  cassette.

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MOVIE POSTER HISTORY

• Reissues/Re-releases.

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MOVIE POSTER HISTORY

• Many of today's studios have opted to use the
  "mini" sheet. Since the mini sheet is not a
  standard size, it can be used to replace many of
  the old favorites, like inserts, half sheets
  (horizontal poster), window cards.

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MOVIE POSTER HISTORY

• Inserts

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MOVIE POSTER HISTORY

• Stand-ees, mobiles and counter displays are also
  very popular. Video advertising materials are
  also still widely used. In addition, posters made
  for cable TV and network television movies have
  also been introduced.

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MOVIE POSTER HISTORY

• A standee is any type of display that basically
  "stands on its own or is able to be displayed
  with little or no outside support.
• A standee can range from a small counter top
  standing display to a larger than life lobby size
  display, and anything in between

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MOVIE POSTER HISTORY

• Standees

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THE MOVIE POSTER

• The Movie Poster (modern)
• Traditional Size
• 27x40 (41) double print size
• Full Sail size 24x36
• Poster Types
• PRE-RELEASE Usually has general release date
  (not exact unless a holiday specific)
• RELEASE Theatrical Distribution
• RE-RELEASE After Awards or Re-released
• VIDEO DVD/Video. (Usually different key art and
  date)

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THE MOVIE POSTER

• Release
• Key Art

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THE MOVIE POSTER

• Release
• Talent
• Key Crew
• Industry ExP, Producer, Writer, Composer,
  Editor, Director, and sometimes DP
• Full Sail Director(s), Writer, UPM/PC,
  DP/Gaffer, PD/AD, 1st AD/2nd AD, and Casting
  Director
• Tagline
• Webpage
• Rating (MPAA) www.mpaa.org
• Release Date
• Specialty Items (THX, 3-D, etc)
• Synergy (Book, Soundtrack, etc)

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THE MOVIE POSTER

• Re-Release

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THE MOVIE POSTER

• DVD Video

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The Full Sail Movie Poster
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FULL SAIL MOVIE POSTER

• Creation of the Poster
• Step 1
• Go over the script with the students at a
  Production Meeting 8.

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FULL SAIL MOVIE POSTER

• Creation of the Poster
• Step 2
• Discuss the key idea and a few scenes that depict
  the essence of the film.
• Develop a few conceptual designs on the look of
  the poster.

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FULL SAIL MOVIE POSTER

• Creation of the Poster
• Step 3
• If the "essence" of the story can be captured in
  one of the stills on the set, then go over which
  title text style would enhance the mood of the
  image.

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FULL SAIL MOVIE POSTER

• Creation of the Poster
• Step 4
• If this "essence" of the story can be captured in
  one of the stills on the set
• Plan which day of production to shoot the key art.

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FULL SAIL MOVIE POSTER

• Creation of the Poster
• Step 5
• If the key art, that will become the poster
  needs to be shot in a studio setting, go over
  what kind of lighting, make-up, talent, and art
  department will be needed for a studio photo
  shoot.

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FULL SAIL MOVIE POSTER

• Creation of the Poster
• Step 6
• Pick a range of dates for the photo shoot.
• Coordinate the best date with the talent, needed
  gear and/or location.

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FULL SAIL MOVIE POSTER

• FOR MORE ON FULL SAIL MOVIE POSTERS CHECK OUT

http//www.zazzle.com/fullsailmovies