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Organised by
Organised by
With the support of
In cooperation with
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BRIDGING THE MEDITERRANEAN The Athens Business
Forum

• The Union for the Mediterranean launched in 2008
  has created lots of expectations for revitalising
  the cooperation of all business communities of
  the countries concerned. A new political will has
  been expressed at high level for the
  transformation of the Mediterranean basin to an
  area of sustainable development, economic
  integration and social cohesion.
• Following the very successful Med Business
  Days organised by MEDEF in Marseille last year
  and the previous events in Valencia and Palermo,
  SEV Hellenic Federation of Enterprises hosts the
  next edition of the major Euro-Mediterranean
  Business Forum Bridging the Mediterranean The
  Athens Business Forum, which will be held in
  Athens at Divani Apollon Palace Spa (Kavouri),
  from July 8th to 10th, 2009. The Forum aims at
  creating a challenging debate between political
  leaders and decision makers for the examination
  of the progress made so far in the Union for the
  Mediterranean, the anticipated outcomes, the new
  investment opportunities in the region, the
  available financial tools and the factors which
  affect flow of FDI and trade. The Forum will also
  provide an optimum platform for businessmen and
  executives from all participating countries in
  order to meet potential partners, discuss on
  existing cooperations or explore new ones and
  enhance their market share. Participating to
  the Forum will be a great occasion for
  Euro-Mediterranean enterprises to encourage
  Governments and Authorities to proceed with
  reforms and create favourable business
  environment in order to increase trade and
  investment figures in the region. Finally, more
  than 1000 B2B meetings are expected to be
  conducted, out of which it is estimated that 50
  may come up with new business deals.

Information free on-line registration
www.athensmedforum.gr
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MESSAGES

• The Forum is taking place against a backdrop of
  the most severe economic crises of the post World
  War II world. A crisis that calls for coordinated
  and effective efforts by all stake holders to
  redress the balance between real economic growth
  and social justice. The Conference will be rich
  in topics and issues that center on the future of
  the Euro-Mediterranean relations in all its
  various aspects and especially on investment
  flows, the transfer of technology,
  entrepreneurial, innovation and labour skills.
  The Athens Agenda reflects the position,
  commitment and determination of the entire
  business community to implement an accelerated
  process that will eventually lead to economic
  development, social cohesion and prosperity in
  all the countries of the Mediterranean region.
• The Mediterranean region is open to the world and
  to challenges brought by globalisation,
  especially in the framework of current recession
  and economic setback. All Mediterranean countries
  have to open new options towards renewed
  Mediterranean development policies, to the active
  participation of firms and societies in a
  mutually beneficial co-development and regional
  integration. Cooperation from both sides of the
  Mediterranean basin implies teamwork, coherence,
  planning, multilateral networking, a spirit of
  both north-south and south-south linkage. The
  Union for the Mediterranean, a project-oriented
  initiative, may become the new locomotive on
  which all stakeholders are called to embark.

Mr Dimitris Daskalopoulos SEV
Chairman Dr Athanase Lavidas SEV
Vice-Chairman Head of International Affairs
Information free on-line registration
www.athensmedforum.gr
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PROGRAMME

• Wednesday, July 8th
• a.m. Arrival of delegates
• 15.00-20.30 Scheduled Individual
• Business Meetings
• 21.00 Welcome Reception
• Thursday, July 9th
• 1st Session
• 09.00 Welcome
• Mr Dimitris Daskalopoulos, SEV Chairman
• Remarks
• Mr Jürgen R. Thumann, President of
  BUSINESSEUROPE
• Mr Galal El Zorba, President of BUSINESSMED
• Opening addresses
• Mrs Dora Bacoyanni, Minister of Foreign
  Affairs,Greece

Key-note speeches Progress made so far in the
Union for the Mediterranean Mr. Rachid Mohammed
Rachid, Minister of Industry Trade Arab
Republic of Egypt Mrs Anne-Marie Idrac,
Secretary of State for External Trade, France
New Investment Opportunities and Locations
in Mediterranean Countries Mrs Laila Sbiti,
President of ANIMA 10.40 Coffee break and press
conference 2nd Session 11.00 What do EU
Enterprises require in order to invest in and
trade with South- Med? Dr Mahmoud Mohieldin,
Minister of Investment, Egypt Mr Abdullah Al
Dardari, Vice Prime Minister for Economic
Affairs, Syria Mr Ahmed Chami, Minister of
Industry, Trade and New Technologies,
Morocco Mrs Cristiana Coppola, CEO of Mirabella
SG Spa Vice-President of Confindustria,
Italy Executive of a Greek company Executive of a
Lebanese company Executive of a Jordan
company Debate
Information free on-line registration
www.athensmedforum.gr
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• 3rd Session
• 12.40 Making use of financial tools Financing
• investments in South-Med
• Mr Philippe de Fontaine VIive, Vice President,
• European Investment Bank (EIB)
• Mr Marcus Cornaro, Director DG AIDCO, Directorate
  A,
• EuropAid
• Executive from a Bank
• Executive from a Private Equity Fund
• Executive of an Israeli company
• Debate
• 13.45-15.00 Lunch
• 4th Session
• Public and Private Projects in South-Med
  Countries

• 15.00-20.30 Scheduled Individual Business
  Meetings
• 21.00 Gala Dinner
• The Athens Declaration for the Future of the
• Euro Mediterranean Business Partnership
• Dr Athanase Lavidas, SEV Vice-Chairman of BoD
• Head of International Affairs
• Key-note speech
• H.E. The Prime Minister of the Hellenic Republic
• Mr Costas Karamanlis
• tbc

Information free on-line registration
www.athensmedforum.gr
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EVENTS
B2B Meetings Wednesday 8th Thursday 9th of
July from 15.00 to 20.30 Company executives from
across the Euro-Mediterranean countries will have
the opportunity for numerous individual business
meetings either pre-scheduled or arranged on the
spot, based on the countries they are interested
in, their sectors and their perspectives of
development in the Mediterranean region.

• 2nd Invest In Med Annual Conference
• it will be held in-parallel to the Forum
  gathering business supporting Organisations from
  the Euro-Med region (IPAs, Chambers, Business
  Associations and economic development Agencies)
  to present the progress of the Invest In Med
  programme and offer a room for participating
  Institutions to meet and discuss future
  cooperation opportunities.
• Wednesday, July 8th
• 1st session
• 15.00-16.30 Invest In Med progress, achievements
  and new prospects
• 16.30 Coffee break
• 2nd session
• 17.00-18.30 Invest in Med on-going initiatives
  Overview and results
• Thursday, July 9th
• 3rd session
• 15.00-16.30 Parallel Workshops Procedures and
  communication within Invest In Med programme
• 16.30 Coffee break
• 4th session

Med Village Exhibition Space Thursday, July
9th Investment Promotion Agencies, Authorities,
Organisations and companies will set up a stand
to promote their activities, services, products
and to meet potential investors and stakeholders.
Welcome Reception Wednesday, July 8th at
21.00 Gala Dinner Thursday, July 9th at 21.00
Information free on-line registration
www.athensmedforum.gr
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NETWORKING CRUISE

• Friday, July 10th
• 08.15- 20.30
• All participants are invited to explore the
  dynamism of greek tourism, while continuing their
  networking with potential partners during a day
  cruise to the spectacular islands of Poros, Hydra
  and Aegina.

Poros Island...
Hydra Island...
Aegina Island...
Information free on-line registration
www.athensmedforum.gr
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ACCOMMODATION

• THE DIVANI APOLLON PALACE SPA
• (Forum venue)
• www.divanis.gr
• THE OASIS HOTEL
• www.oasis.gr

THE AMARILIA HOTEL www.amarilia.gr
THE BEST WESTERN HOTEL
FENIX www.fenix.gr THE ARMONIA
HOTEL www.armonia.gr
Contact SEV Hellenic Federation of Enterprises,
e-mail ir_at_sev.org.gr Mr Ioannis Patsiavos, T.
30 2115006144, e-mail patsiavos_at_sev.org.gr Mrs
Nayla Sammour, T. 30 2115006116, e-mail
nsammour_at_sev.org.gr Mrs Chara Biba, T. 30
2115006120, e-mail cbiba_at_sev.org.gr Mr
Alexandros Simoglou, T. 30 2115006116, e-mail
asimoglou_at_sev.org.gr Mrs Katerina Tsoutsika, T.
30 2115006120, e-mail tsoutsika_at_sev.org.gr
Information free on-line registration
www.athensmedforum.gr