?????-HBR?? How Pixar Fosters Collective Creativity

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?????-HBR??How Pixar Fosters Collective
Creativity

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Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time
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Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time
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Pixar

• George Lucas Lucas film company

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Pixar
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Pixar
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Pixar
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Films
1995
1998
1999
2003
2004
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Films
2006
2007
2008
2009
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Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time
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Good people is rarer and more valuable than good
ideas

• The Root of Pixars Culture
• Smart people are more important than good ideas.

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In the case of Toy Story 2

• Team A were working on A bugs Life
• Team B worked with a good initial idea, but

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In the case of Toy Story 2
If you give a good idea to a mediocre team,
theyll screw it up.
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In the case of Toy Story 2
But if you give a mediocre idea to a great team,
theyll make it work.
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In the case of Toy Story 2

• Team A took over the creative leadership of
• Toy Story 2

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Peer Culture

Magic!
Peer Culture
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Peer Culture

• Communication in bathroom
• Creation source

Accumulate Detail
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Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time
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Pixars Operating Principles

• Communicate
• Safe to offer ideas
• Close to academic community.

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Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time
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Management Challenges
To solve these problems

• When your company is successful, its difficult
  to

Strong Leadership
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Goals
Create Magic
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Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time
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Discussion Time