5 Factors You Must Consider For Managing Email Sender Score

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5 Factors You Must Consider For Managing Email
Sender Score

• By Alphasandesh.com

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Inception

• A good email practice is essential and in fact,
  your sender integrity and reputation are becoming
  more significant and effective as a method to
  fight the overpowering spam challenges. Actually,
  a marketers sender reputation is the main
  element in getting high inbox placement rates and
  preventing the spam folder.

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Email sender score

• Email sender score is a rank related to all other
  sender IP addresses examined worldwide.  Score of
  an IP address is measured as a rolling 30-day
  average which depends on a variety of factors,
  such as number of emails, spam complaints,
  unidentified user rates, spam trap email
  addresses and infrastructure and is targeted to
  help in identifying valid email id from spam.

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Factors which affect sender score

• Just go through some critical factors that affect
  your sender reputation
• Number of emails you are sending
• Bounce rate
• Spam complaints
• Framework
• Spam trap email ids

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Number of emails you are sending

• For a specific email sending IP address, the real
  volume sent is not in itself superior or
  inferior, but an essential part of the algorithm
  since it can be a chief indicator of
  non-justifiable senders.

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Bounce rate

• There are two types of bounces such as Soft and
  Hard which can affect your score. In fact, ISPs
  are most bothered with hard bounces. This is
  similar to the spam trap issue, only these email
  ids are not tools the internet service providers
  are using.

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Spam complaints

• Number of your spam complaints for a sender IP
  address can also affect your score as compared to
  all other IP addresses examined. These complaints
  are in two categories First is Mark as Spam and
  Second is Abuse Complaints.

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Framework

• All email senders have a liability to properly
  handle bounced messages, complaints, etc. Leading
  senders will supplement this with automated
  internet service provider feedback loop handling
  and other programs to dynamically manage their
  score and reputation.

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Spam trap email ids

• Spam trap email addresses are created to entice
  spam. They are usually published in a concealed
  location that would not be seen by a genuine
  marketer, but would be focused to email
  harvesting by a spammer.

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Conclusion

• Thus, if you are accountable for sending email,
  your sender score describes the most significant
  factors you need to change about your email
  marketing program in order to enhance your
  reputation and consequently your inbox placement
  rates.

alphasandesh.com
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AlphasandeshEmail Marketing Beyond

• Sender Score is a Online reputation monitor from
  Return Path.
• For more details please have a look at
  www.alphasandesh.com

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