Facebook Ads marketing Strategy by Toboc International

1
Steps For Facebook Campaign Success
B2B Portal
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2
Why should you advertise on Facebook?

• Placing ads on Facebook provides one of the most
  targeted advertising opportunities today
• for reaching targeted audience globally..
• Online advertising has gone through incredible
  growth in the last few years and social
  advertising is no exception
• Facebook has a wealth of information about its
  users.
• The social network knows its members sex, age,
  location, likes, and interests. This, in turn,
  translates into Facebooks ability to target ads
  to
• users specific tastes.

Global B2B Marketplace
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3
Facebook Ads vs. Google Ads.

• A key difference in Google Ads vs. Facebook Ads
  is that with Google you are bidding on keywords
  people are actually searching for.
• With Facebook ads, you bid on likes and
  interests in peoples profiles. The people who
  have those keywords in their profiles may not
  need your product or service at this time.

b2b directory
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4
Setting Up Your Engagement Ad

• When you advertise your Facebook Page, the ad
  title will default to the title of your Facebook
  ad.
• If you have a long Facebook Page title, your Page
  title will be cut off. The title of your ad is
  limited to 25 characters.

In this example you will see a call-to-action to
Get Your Free Chapter, with the body of the ad
revealing more information about what Facebook
users will receive.
b2b marketing company
www.toboc.com
5
News Feed Exposure

• This ad is to make sure that your fans see your
  posts.
• If youre a big brand, only a few percent of fans
  may be seeing your posts in the news feed, versus
  10 percent to 20 percent for others.
• Select your page from the drop-down, then the
  middle option for promote page posts, and then
  the check box for promoting the most recent post.

b2b trade directory
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6
Content

• Content is critical for success on Facebook.
• The success of your Facebook advertising depends
  on the quality of your creative content.
• Spend time here creating really interesting
  content that will grab the attention of your
  targeted personas
• To create really engaging posts, share a photo
  that contains less than 20 percent text.
• Include a short snippet of text with a link to
  your website at the end of the snippet.

business to business marketing
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7
Advertising through Sponsored stories

• First, a person needs to engage with your real
  estate on Facebook she might like your page or
  check in to a place, for instance.
• The activity shows up on her friends News Feed.
• With Sponsored Stories, this activity also gets
  prominent display in the right-hand side of the
  News Feed of this persons friends.

b2b business services
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8
Types of Sponsored Stories
Page Like story
Check-in story
Page Post story
App used/shared game played story
b2b manufacturers
Domain story
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9
How to Design Your Sponsored Story

• To design your Sponsored Story, choose the
  destination of the ad, then select the Sponsored
  Story radio button.
• If you have selected a Place or an App as the
  destination, you will be able to choose the
  check-in story or app story, respectively.

b2b buyers
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10
How to Design Facebook Ad
25 characters. No abbreviations or
excessive capitalization allowed.
Make it interesting and address the customers
issue. Questions make great titles.
Title


..
Must be grammatically correct without excessive pu
nctuation, such as Buy now!!!!
135 characters. No abbreviations or symbols,
such as _at_ or .
Body
.


manufacturer directory
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11
business broker
Image
It must be less than 5 MB.
Make it clear and not too busy as it will only be
110 by 80 pixels when shown.
..

.
HOT TIP

• Use the picture area to add more words to your
  advertisement.
• Another strategy you can implement is to have a
  picture that also conveys your message.
• Use both the title and the picture to tell a
  story.
• Keep the call-to-action is short and sweet

www.toboc.com
12
Deconstructing the Targeting Categories
Location
Sex
Age
Interests
Connections on Facebook
2b marketing companies
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13
The Science of bidding

• When you start the bidding process, the radio
  button on the Pricing section defaults to Cost
  Per Click (CPC).
• Paying for impressions, which looks cheaper in
  the bidding process, may end up costing you more
  than getting the same number of clicks

www.toboc.com
industrial suppliers
14
Tons of Attention

• This ad is for a sponsored post so it would show
  up in the News Feed, where there is tons of
  attention.
• If the messaging and the image are interesting,
  and the ad is well-designed, so it naturally
  appealed to people who are interested in page
  layout, one of the attributes of our targeted
  persona.

china industrial directory
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15
Measurement

• Make sure you have defined goals before you start
  advertising.
• Watch the performance of the ad to ensure that
  its leading to your desired actions.
• Measure the ratio of organic and viral traffic to
  paid traffic, which you can find at the reach
  statistics at the bottom of the post when youre
  logged in as an administrator on your page.

b2b seller
www.toboc.com
16
Continue Advertising

• If the post doesnt gain engagement traction
  (shares, likes, comments), then let it die, learn
  from the campaign, and try again.
• If it gains traction, then continue advertising
  to keep it afloat.

advertisement banners
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17
How Retargeting Works
Retargeting can drive incremental success to all
of your marketing efforts.
business buyers
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18
Amplifying Actions

• Remember that Facebook is all about amplifying
  actions.
• You should set up separate Facebook News Feed ad
  campaigns that promote different actions, such as
  page post likes.
• This will increase the awareness of your brand
  and increase the visibility of your sponsored
  stories.
• If someone comments on one of your stories, you
  should run a page post comment story targeting
  the friends of the person who made the comment.

International Business Directory
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19
After a while, youll reallysee a difference in
theperformance of your ads.
Agriculture Manufacturers
www.toboc.com