Protective Floorings

1
Protective Floorings Linings

• Product Overview

2
New Market Opportunities

• Designed to Expand Applications Where Current ARC
  Products are Limited

• Complete line of concrete products
• Trowel-down, slurry/broadcast, squeegee/broadcast,
  rollcoat
• Competitive price points to expand market
  opportunities
• Established track record with 15 yr. history
• Primary target market is food processing
• Secondary markets include core industries of
• Pulp and Paper
• Waste Water
• General Manufacturing
• Chemical Processing

3
PFL Product Line Overview

• Complete line of products to coat Concrete.
• 45 Standard Products on Price Sheet
• All products are USDA acceptable
• Product Selection
• Flooring Systems
• Epoxies, Urethanes, Polyesters, Vinyl Esters,
  Decoratives
• Lining Systems
• Epoxies, Vinyl Esters
• Coatings
• Epoxies, Urethanes, Vinyl Esters
• Grouts
• Epoxies, Polyester, Vinyl Ester, Urethane

4
PFL Flooring Systems

• Flooring Systems - Thick Film/Heavy Duty
• Thickness 1/8 to 3/8 typical range
• Aggregate filled, broadcast, or trowel applied
• Varied textures, very rough to smooth\sealed
• Epoxies (PFL 3000 Series)
• Trowel (1/4) or slurry broadcast (1/8 1/4)
  systems
• Generally have moderate to very good chemical
  resistance
• Excellent adhesion properties
• 100 solids, low odor
• Urethane Cement (PFL 4000 Series)
• Slurry broadcast (1/4) systems only
• Moderate chemical resistance
• Excellent adhesion and Thermal Shock resistance
• Contains water (cannot freeze in shipping or on
  jobsite)

5
PFL Flooring Systems

• Flooring Systems - Thick Film/Heavy Duty (contd)
• Polyester (PFL 5000 Series)
• Minimum 1/4 systems
• Multiple layer squeegee liquids / Broadcast
  aggregate
• Solvent odor during installation (styrene)
• Extremely durable
• Moderate chemical resistance
• Vinyl Ester (PFL 6000 Series)
• Excellent overall chemical resistance
• Other properties similar to Polyester series.
• Decorative (PFL Deco Quartz Series)
• Colored Quartz Broadcast Aggregate (1/8 or 1/4
  systems)
• Commercial Appearance
• High Gloss / Clear Finish

6
PFL Lining Systems

• Lining Systems - Thick Film/Heavy Duty
• Thickness 1/8 to 1/4 typical range
• Blended fillers of aggregate, fiber, and
  microsilica
• Trowel-applied
• Excellent structural Strength vs. thin film
  coatings
• High wear resistance
• Applied to Tanks, Pits, and Trenches
• Epoxies (PFL 2000 Series)
• Same properties as Epoxy Flooring Systems
• Vinyl Esters (PFL 6600, 6700, 6800)
• Same properties as Vinyl Ester Flooring Systems

7
PFL Coatings Systems

• Coating Systems - Thick Film/Heavy Duty
• Thickness 3 to 80 mils
• Fine fillers only 2 Component
• Dense Surface Film, Low Porosity
• Topcoat for Flooring Systems
• Stand alone floor, wall, or tank coatings.
• Epoxies (PFL 1000CS, 1100CS, Fibercoat)
• Same properties as Epoxy Flooring Systems
• Urethanes (PFL 1400CS, 1410CS, 1415CS)
• High performance topcoat
• Vinyl Ester (PFL 6650CS, 6750CS, 6850CS)
• Excellent chemical resistance

8
PFL Grouting Systems

• Grouting Systems Rebuilding and Pitching
  Compounds
• Thickness 1/2 to 8
• Aggregate filled
• Three times stronger than standard concrete fill
  materials
• Can be overlayed within 4-8 hrs.

Trowel Grade Pourable Grade
Epoxy 3500 Grout 3700 Grout
Polyester 5500 Grout
Vinyl Ester 6510 Grout
Urethane 4410 Pea Gravel
9
Concrete Surface Prep.

• Flooring or Lining Site Analysis forms
• Identify potential contamination from service
  history
• Hydrostatic water pressure
• Degrease
• Chesterton 803 or hydroblasting
• Acid Etching and Neutralizing
• Scarifying
• Diamond Grinding
• Shot Blasting
• Environment
• Temperature, Humidity, Dust, Material Storage

10
Major Competitors

• General Polymers (Division of Sherwin Williams)
• Based in Cincinnati, OH
• Strong Presence in General Mfg. Market
• Key Products Fast Top (urethane)- Food, Ceramic
  Carpet (Decorative)
• Marketing Strategy
• Product Sales through multiple channels (Retail
  outlets and Contractors)
• Multiple Contractors bid the same project
• PFL Differentiation
• Better Service, Faster Delivery, Contractor
  Loyalty

11
Major Competitors

• Stonhard (member of StonCor, Div. of RPM)
• Based in Maple Shade, NJ
• Strong presence in Flooring Market
• Key Products StonClad (epoxy)- Food, StonLux
  (Self-Leveling)
• Marketing Strategy
• Turn key sales only.
• Contractor Network (kept busy with high volume)
• Bid Contracts Direct (No Contractors or
  Distributors)
• PFL Differentiation
• Better Service, Faster Delivery, Customer Loyalty
  

12
Protective Floorings Linings

• Product Descriptions and Opportunities
• Flooring Systems

13
New Market Opportunities

• Designed to Expand Applications Where Current ARC
  Products are Limited

• Key product group for success
• Representing 75 of total sales and over 50 of
  the total number of products.
• Huge Market Potential
• Over 4 Million in WI alone
• Over 500 Million spent on Industrial Concrete
  Flooring Systems in the US annually
• Overlap in Product Selection
• Customer Preference, Spec., Competition,
  Applicator Preference
• Target markets for these products are
• Food and Beverage
• Chemical Processing
• General Mfg.

14
PFL 3100/3200 FS Series

• 4 component systems
• Part A Epoxy Resin, Part B Hardener, Part C
  Slurry Aggregate, Part D Broadcast Aggregate
• Final thickness 1/8,
• 3100FS Medium texture 3200FS Course texture
• Designed for safety in wet slippery areas
• Loading Docks, Forklift Ramps
• Hazardous areas around machinery
• Mezzanines
• Stairways and landings
• Light Duty Production Areas
• Optional topcoats
• 3000BC/Veilcoat
• 1000CS
• Coverage Over 3100FS 100 sq. ft./gal Over
  3200FS 60-70 sq. ft./gal

15
PFL 3100/3200 FS Series

• Case Histories
• Hallways in Packaging Area at Food Plant
• ..\CH007.ppt
• Mechanical and Maintenance Areas at Petroleum
  Refinery
• ..\CH035.ppt

16
PFL 3300 Series

• Trowel Down ¼ Epoxy Mortar systems (3 part)
• Available in Grey, Red, Black standard colors
• Available in 1 Batch (16 sq. ft.) or 3 batch (50
  sq. ft.) packaging
• Products
• 3300FS (Flooring System)
• Top Selling Product. Targeted at Food Industry
  applications.
• Key competitive advantage Does not require seal
  coat.
• 3300PT (Power Trowel)
• Larger open surface areas, commonly topcoated (7
  lower cost than FS)
• 3300GS (General Service)
• Newer product targeted at similar applications to
  PT. (25 lower cost than FS)
• Requires Topcoat. Designed for General Industrial
  applications.

17
PFL 3300 Series (contd)

• 3300CR (Chemical Resistance)
• Novolac epoxy resin system. Similar chemical
  resistance to ARC 988V.
• 3300CR Veilcoat available when needed.
• 3300CT (Cold Temperature)
• Application temperature 35-55F. Higher
  temperature use FS or other systems.
• Repairs in refrigerated areas.
• 3300CT Primer used with this product.
• 3300CT Veilcoat available when needed.
• 3300 Primer required with FS, PT, GS, and CR
• Available in 1 Batch (50 sq. ft.), 4 batch (200
  sq. ft.), and 8 batch (400 sq. ft.) packaging
• Sealers\Veilcoats Available 3000 BC\Veilcoat,
  1000CS, 3300CR, 3300CT
• Available in 1 gallon (100 sq. ft. at 16 mils)
  and 3 gallon (300 sq. ft. at 16 mils) packaging

18
PFL 3300 Patch Kits

• Door Opener product
• Relatively easy sale representing minimal
  investment or risk by customer.
• Good way for customer to try a new
  product\supplier
• Pricing shown is 35 margin.
• Extra 10 discount available on full pallet
  orders. (48 patch kits\pallet)
• Increases margin to 42

19
PFL 3300 Series (contd)

• Complimentary Products
• 3000VS Cove material vertical grade epoxy
  mortar
• trowel applied at 1/8 thickness (10 sq. ft. per
  batch)
• Requires primer veilcoat optional
• Consult PDS or Price Sheet for coverage and color
  availability
• 3000 Flex Expansion joint sealer 2-part epoxy
• Available in 1 Gal. and 3 Gal. packaging
• Pourable grade only
• Consult PDS or Price Sheet for coverage and color
  availability
• 3500 Trowelable Epoxy Grout
• Used for pre-filling severely damaged concrete.
• Used for establishing additional slope to drain
  when needed.
• 3300AR Heavy duty abrasion resistant ¼ trowel
  sys.

20
PFL 3300 Series (contd)

• Case Histories
• Cargill Juice plant
• ..\CH003.ppt
• Food Processing plant
• ..\CH006.ppt
• Food Processing plant
• ..\CH009.ppt
• Machine Tool Die room - 3300GS
• ..\CH027.ppt

21
PFL 3800FS

• 4 Part, Epoxy Cement Slurry Systems
• Self- Priming
• Mix Part A, Part B, and Part C to form Slurry
• Broadcast Part D into wet slurry for slip
  resistance
• Easily applied by pin rake at 3/16 ¼ inch
  thickness
• Back roll prior to broadcast coat with nylon loop
  roller.
• Excellent thermal shock resistance.
• Targeted at the Food Beverage Industry
• Also available with course broadcast for greater
  slip-resistance .
• Can be sealed with 1000CS or 3300CR Veilcoat

22
PFL 3800FS (contd)

• Case History
• ..\3800 FS.ppt

23
Ure-Crete 4410 FS

• 4 Part, Urethane Cement Slurry Systems
• Self- Priming
• Mix Part A, Part B, and Part C to form Slurry
• Broadcast Part D into wet slurry for slip
  resistance
• Easily applied by pin rake at 3/16 ¼ inch
  thickness
• Back roll prior to broadcast coat with nylon loop
  roller.
• Excellent thermal shock resistance.
• Targeted at the Food Beverage Industry
• Also available with course broadcast for greater
  slip-resistance 4420 FS.
• Can be sealed with 1000CS or 3300CR Veilcoat

24
PFL Ure-Crete 4410 FS

• Case Histories
• Cheese plant production floor
• ..\CH030.ppt

25
PFL 5000/6000 FS Series

• 5000FS Polyester System
• Moderate chemical resistance
• Target Applications Food production areas
• 6000FS Vinyl Ester System
• Best Overall chemical resistance
• Target Applications Chemical processing areas
• 6100FS Chlorendic Polyester System
• Resistant to strong Nitric Acid and Sodium Hypo.
• 6200FS Novolac Vinyl Ester System
• Resistant to strong Acetic Acid and solvents

26
PFL 5000/6000 FS Series

• 4 component systems
• Part A Resin, Part B Catalyst, Part C
  Broadcast Aggregate, Part D Glazing Compound
  (use in resin sealer coat only)
• Contains Styrene Monomer (Strong Solvent Odor)
• Ventilation required. Flammable
• Will contaminate food product or other material.
• Customer should sign hazardous release.
• Available in 5 gal. and 55 gal. bulk packaging
• Field proportioning of catalyst to resin ratio
  depending on application temperature
• Ultraprime included

27
PFL 5000/6000 FS Series (contd)

• Requires Ultraprime single component moisture
  cured urethane penetrating primer.
• Provides moisture barrier at concrete interface
• Minimum recoat time 45 minutes. Solvent needs
  to evaporate.
• Multi-layered squeegee/broadcast flooring system
• ¼ film build in 3-4 broadcast coats.
• Does not require skilled labor to install.
• Sealer coat mix glazing compound with resin
  then add catalyst.
• Glazing compound contains liquid wax that allows
  floor to cure completely

28
PFL 5000 / 6000 Series

• Case Histories 5000FS
• Printing Company
• ..\CH026.ppt
• Food Production plant
• ..\CH033.ppt
• Case Histories 6000FS
• Metal Refinery
• ..\CH002.ppt
• Bleach Plant
• ..\CH024.ppt
• Case Histories 6100FS
• Nickel Plating area
• ..\CH032.ppt

29
PFL 5000 / 6000 Series

• Complimentary Products
• 5000VS Cove material vertical grade epoxy
  mortar
• trowel applied at 1/8 thickness (10 sq. ft. per
  batch)
• Requires primer veilcoat optional
• Consult PDS or Price Sheet for coverage and color
  availability
• 6000VS Cove material vertical grade epoxy
  mortar
• trowel applied at 1/8 thickness (10 sq. ft. per
  batch)
• Requires primer veilcoat optional
• Consult PDS or Price Sheet for coverage and color
  availability
• 6100VS and 6200VS also available when needed

30
PFL Decorative Flooring Systems

• DecoQuartz LT -1/8
• 2 Broadcast coats Dresscoat
• DecoQuartz HB ¼
• Trowel coat, 1 Broadcast coat, and Dresscoat.
• DecoQuartz VS
• Coving and vertical mortar
• Available in 12 color blends
• Color chart included in binder
• Targeted at the Commercial, Institutional,
  Pharmaceutical Industries (locker rooms, break
  rooms, labs, etc.)

31
PFL Decorative Flooring Systems

• Case Histories
• Bakery production floor
• ..\CH029.ppt
• College Natatorium
• ..\CH Carroll College.ppt

32
PFL Flooring Systems
Product Type Key Markets Competitors
Epoxies (3000 Series Food General Mfg. Stonhard Stonhard, GP, Garland
Urethanes (4000 Series) Food Stonhard, U-crete, GP
Poly\Vinyl Ester (5000 6000 series) Food Chemical\PP Tufco Ceilcote, Carboline (Plasite)
Decoratives (DecoQuartz) Commercial\Institutional Employee Welfare Areas Stonhard, GP, Dex-o-tex Dur-a-Flex
33
PFL Flooring Systems

• Summary
• STOP driving by Food Beverage Plants.
• Use Existing relations to present a complete
  flooring line to PP, WW, Chemical, etc.
• Flooring Site Analysis Form
• Use this important document to guide product
  selection and document service conditions.
• Professional approach
• ..\FLOORING SITE ANALYSIS form.doc

34
Protective Floorings Linings

• Product Descriptions and Opportunities
• Lining Systems

35
New Market Opportunities

• Designed to Expand Applications Where Current ARC
  Products are Limited

• Different Product Group than traditional ARC
  products
• Untapped market for PFL Linings
• Huge Potential
• Higher margin potential on material and labor
  than FS and CS
• Proven track record
• Systems typically 3 coats
• Primer, Mortar, Veil
• Target markets for these products are
• Pulp and Paper
• Chemical Processing
• Wastewater Treatment
• Power

36
PFL Lining Systems

• Epoxies (2000 series)
• PFL 2300LS, 2600LS, 2620LS, 2900LS
• Vinyl Esters
• PFL 6600LS, 6700LS, 6800LS

37
PFL 2300LS

• Thickness 1/16 to 1/8 standard
• Consistency of plaster
• Troweled and backrolled with damp roller
• Self-priming / no sealer required
• Epofil required over pitted surfaces
• Net Price Point 1.75 2.25 per sq. ft.
• Typical Applications
• Manholes Wet wells
• Junction Boxes Clarifiers
• Curbs in Food Processing
• Main Competitors
• Sauereisen
• Tnemec
• Plasite

38
PFL 2600LS, 2620CR, 2900LS

• 2600LS General Service Lining targeted at PP
• 2620CR designed for higher chemical resistance
  (Novolac chemistry)
• 2900LS targeted at High Temperature applications
  (up to 300F)
• Thickness 1/8 to 3/8 standard
• Mortar system which requires primer veilcoat
• Good for agitated vessels (moderate wear
  resistant fillers)
• Seamless Advantage over tile linings
• No Joints for chemicals to penetrate
• Smooth surface to reduce any hang-up
• Can be force cured for quick turn-around
• Net Price Point - 5.00 - 8.00 per sq. ft. at
  1/8

39
PFL 2600LS, 2620CR, 2900LS

• Typical Applications
• Pulp Paper Stock Chest and Pits
• Secondary Containment
• Chemical Waste Pits
• Trenches (Food Plants and other plants)
• FGD Systems (scrubbers, ducts, stack, etc.)
• Main Competitors
• Plasite
• Sauereisen
• Ceilcoat
• Stebbins (Tile Linings)

40
PFL 2600LS 2900LS

• Case Histories
• Absorber Feed Tank Outlet Duct for Wet Scrubber
  System at Power Plant
• ..\CH034.ppt
• Wire pit at PP mill
• ..\CH031.ppt

41
PFL 6600LS, 6700LS, 6800LS

• 6600LS has widest range of applications
• 6700LS and 6800LS have greater chemical
  resistance for specific applications.
• Similar to 6000FS and 6100/6200FS in Flooring
  Systems
• Thickness 1/8 standard
• Greater thickness may cause cracking or styrene
  entrapment
• Mortar system which requires primer veilcoat
• Ultraprime required for concrete substrate
• Broad range of Chemical Resistance
• Net Price Point - 5.00 - 7.00 per sq. ft. at
  1/8

42
PFL 6600LS, 6700LS, 6800LS

• Typical Applications
• Plating Pits
• Fertilizer Plants
• Metal Refineries
• Pickling Lines (Steel plants)
• Main Competitors
• Ceilcoat
• Dudick
• Plasite
• Case Histories 6700LS
• Nickel Plating area
• ..\CH032.ppt

43
PFL Lining Systems

• Summary
• Excellent opportunity for Lining sales in PP and
  Power
• Use Existing relations to present Lining products
  to PP, WW, Chemical, etc.
• Lining Site Analysis Form
• Use this important document to guide product
  selection and document service conditions.
• Professional approach
• ..\LINING SITE ANALYSIS.pdf

44
Protective Floorings Linings

• Product Descriptions and Opportunities
• Coating Systems

45
New Market Opportunities

• Designed to Expand Applications Where Current ARC
  Products are Limited

• Supplemental Product Group
• More competitive price point than ARC
• Potential for larger area jobs
• Tight market with many competitors
• Systems typically applied via brush/roller or
  squeegee/backroll
• Target markets for these products are
• Food and Beverage
• Power
• General Mfg.
• Warehouse Distribution Centers

46
PFL Coating Systems

• Excellent seal coat for Flooring Systems
• Stand alone system for specific applications
• Limited Durability
• High Permeation Rate in chemical exposures
• Epoxies
• PFL 1000CS, 1600CS, Fibercoat
• PFL 3300CR Veilcoat, 3300CT Veilcoat
• Urethane
• PFL 1400CS 1410CS
• Vinyl Esters
• PFL 6650CS, 6750CS, 6850CS
• Consult PDS or Price Sheet for coverage, color
  availability

47
PFL 1000CS, 1100CS, Fibercoat

• 1000CS 100 solids, high-gloss, cleanable
• Thickness 10 to 30 mils total dry film thickness
  standard
• Topcoat for 3000/4000 Series flooring
• Stand alone concrete coating with basecoat of
  3300 primer
• Available in 12 standard colors
• 1100CS 100 solids, high-gloss, cleanable
• Thickness 60-80 mils total dry film thickness
• Stand alone concrete coating
• Available in 12 standard colors

48
PFL 1000CS, 1100CS, Fibercoat, Cont

• Fibercoat 100 solids, fiber-reinforced
• Excellent wall coating (20-30 mils)
• Curb coating in Food Plants
• Prefill pitted concrete with Epofil
• Rolled or sprayed with 301 pump

49
PFL 1400CS, 1410CS, 1415CS

• 1400CS 50 solids, 2 component (41 mix ratio)
• Thickness 4-6 mils wet, 2-3 mils dry.
• Best used as finish coat over epoxy coatings
• UV resistant for exterior applications
• Clear as stand alone (Concrete sealer) or over
  broadcast floors
• Pigmented over epoxy base coats
• Excellent scuff and abrasion resistance
• Available in 3 standard colors
• 1410CS 55 Solids, 2 Component
• Water is used to reduce viscosity
• Excellent with 1000CS as topcoat where UV
  resistance is needed
• Available in over 100 colors

50
PFL 1400CS, 1410CS, 1415CS, Cont

• 1415CS 40 Solids, Single Component
• Excellent with 1000CS as topcoat where UV
  resistance is needed
• Available in over 100 colors

51
PFL Coating Systems

• Case Histories
• Molasses Line at Food Plant
• ..\CH004.ppt
• Warehouse floor at Automotive Plant
• ..\CH005.ppt
• Sausage Packing Room floor
• ..\CH015.ppt
• Rental Property Warehouse
• ..\CH028.ppt
• Component Assembly area at Automotive Plant
• ..\CH036.ppt
• St. Petes WWTP
• ..\1100CS.ppt

52
PFL 6650CS, 6750CS, 6850CS

• 6650CS has widest range of applications
• 6750CS and 6850CS have greater chemical
  resistance for specific applications.
• Similar to 6000FS and 6100/6200FS in Flooring
  Systems
• Thickness 12-15 mils per coat
• Chemical resistant to fumes and splash and spill
• Minimum 3 coats (40 mils) recommended for
  immersion
• Pre-fill irregular surfaces with Epofil
• 48 hrs. cure sanding are required

53
PFL Coating Systems

• Typical Applications
• Seal coat for Flooring Systems
• Stand alone for Light Duty service areas
• Walls and Floors
• Main Competitors
• General Polymers
• Stonhard
• Ceilcoat
• Dudick
• Plasite
• Tennant
• Many competitors in low margin market

54
PFL Coating Systems

• Summary
• Supplemental product group best used as seal coat
• Expands market for thin film coatings
• More competitive price point
• CAUTION Aesthetic applications could be
  problematic
• Dont over sell product. Focus on Industrial
  applications
• Low margin market with lots of competition
• Standard colors available
• Custom colors require minimum order quantity and
  longer lead times
• Custom colors also carry upcharge
• 1000CS has 40 gal minimum order quantity with 50
  upcharge

55
Protective Floorings Linings

• Product Descriptions and Opportunities
• Grouting Systems

56
New Market Opportunities

• Designed to Expand Applications Where Current ARC
  Products are Limited

• Supplemental Product Group
• Solves difficult application issues
• Different Grades
• Trowelable
• Pourable
• Block Filler
• Competing with products from Sika, 5 Star
• Cementitious Grouts
• Other Polymeric Based products

57
PFL Grouting Systems

• Rebuilding and Pitching Products
• Must use compatible grout under specific flooring
  system
• Three times stronger than concrete even as thin
  as ½
• Epoxy and Polyester grouts cure in 4-8 hours for
  overcoating
• Trowel Applied Grouts
• Epoxy - PFL 3500 (for 2000/3000 Series), 3600
  Tile Grout
• Polyester PFL 5500 (for 5000/6000 Series)
• Urethane PFL 4410 with Pea Gravel (Slurry Mix)
• Requires additional cure time before applying
  4410\4420 topcoat

58
PFL Grouting Systems (contd)

• Pourable
• Epoxy - PFL 3700 (for 2000/3000 Series)
• Polyester PFL 6510 (for 5000/6000 Series)
• Block Filler
• EPOFIL used to fill bugholes and form
  deficiencies
• Non-sag, Lightweight Consistency
• Patch and repair vertical and overhead voids.

59
PFL Grouts

• Case Histories
• Orange Juice plant
• ..\CH003.ppt
• Bakery Staging area
• ..\CH010.ppt
• Tank House Basement
• ..\CH037.ppt