SEO for the CEO What You Really Need to Know

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SEO for the CEOWhat You Really Need to Know

• Gillian Muessig

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Hiring and Working with an SEO
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Black Hat / White Hat SEO

• What color hat do you wear?

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But Can You Type?
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Do You Digg Reddit Twitter?
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When to run, not walk

• I can GUARANTEE that youll rank 1
• We have 100,000 people using our proprietary
  search toolbar
• Well submit your site to the top 5,000 search
  engines and directories monthly for just
• Link exchange schemes

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Using Social Media

• Blog comment
• Keep active profiles in facebook linked-In
• Twitter
• Check out
• Ning create your own groups
• Bebo aggregator of social media updates

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Keyword Research

• Your SEO will have the rights questions
• You have all the answers
• Create a lists of
• Keywords your industrys tribal speak
• Target markets demographics

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Metrics Measuring Success

• PageRank doesnt matter
• What does matter
• Conversion rates
• Average value of visitors
• Traffic Sources
• Rankings for highly converting keywords
• Inbound links
• Bounce rate

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Reputation Management

• Keep an eye on the mentions you get on the web
• google alerts
• filtrbox

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Summary

• Share your marketing intelligence with your SEO.
  Its relevant
• Ask for track metrics that matter
• Get a clear expectation of timelines
• SEO is not generally provide overnight ROI
• Keep an eye on your reputation
• Meld traditional search marketing for optimal
  success

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