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Kick off meeting presentation -Template-

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Kick off meeting presentation -Template-Agenda Yearly operations planning Campaign presentation Scope and message Target file Online tools presentation Sales ... – PowerPoint PPT presentation

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Title: Kick off meeting presentation -Template-


1
Kick off meeting presentation -Template-
2
Agenda
  • Yearly operations planning
  • Campaign presentation
  • Scope and message
  • Target file
  • Online tools presentation
  • Sales objectives
  • Incentive
  • Organization and planning
  • Monitoring Reporting
  • Campaign kit
  • CERES use
  • Q A

3
Current and coming sales campaigns
Nov
Dec
Jan.
Feb.
March
Apr.
May
June
Overland xxxx
OverseaSolution
2Wheelers
Logistic Solution
2010
2009
4
Optional current campaigns presentation
5
Scope and message
  • Context
  • Poland foreign trade development
  • Germany Polands most important trading partner
    (25 of Polish exportation and 23 of
    Polish importation are dealt with Germany)
  • 2009 GEFCO Logistics operator of the year in
    Poland
  • Message Just in Time in Poland supported by
  • Offer benefits Daily departures, competitive
    transit times and tariffs
  • Strengths Vs competitors Our own Network in
    Poland - Qualified personnel and bilingual staff
    - Integrated offer of added value services
  • Opportunity of communication 2009, GEFCO
    Logistics operator of the year in Poland

6
Online tools presentation
7
Target file
  • Database 544 qualified contacts
  • 38 prospects
  • 54 clients with general interest on Poland
  • 8 existing customers
  • Database origin
  • Former reportings (40), Contacts Sales
    representatives (20), Former quotations (7),
    Poznan fair exhibitors catalogue (20), contacts
    operations, contacts BDM etc
  • Main sectors
  • Engineering, Chemical Industry, Trade,
    Production, Industry diverse, Automotive,
    Textile, Elektronic .
  • Category A 14
  • Category B 79
  • Category C 7

A Existing clients with actual flows to Poland /
B Potential clients for Poland destination /
C Contact targeted for brand awareness
8
Sales objectives
  • Quantitative global objectives
  • 10 visits 54
  • 12 Potential customers 65
  • 2 new clients 9
  • Gained opportunities 240 K
  • Individual objectives
  • Qualitative objectives
  • Brand awareness / brand image
  • Reinforced cooperation with GEFCO Poland

9
Organization and planning main steps 1/3
Oct.
Nov.
Dec.
Jan
Apr.
Feb
March
Sept.
KICK OFF MEETING
Campaign launch 29/09
E-mailings waves
Phone follow up CERES update
Sales follow up / Visits
End analysis
2009
2010
10
Organization and planning ressources 2/3
  • Campaign organization
  • Phone follow up and CERES update 4 Inhouse
    sales, 5 sales representatives
  • Sales follow up (visits) and CERES update 9
    sales representatives/ depot manager
  • Customers requests centralization and management
    Sonja Farwick (INBOX)
  • Operational coordination Dunja CHUDASKA
  • Call to Action
  • Phone 0800- 2324100
  • Generic e-mail address verkauf.deutschland_at_gefco
    .net

11
Organization and Planning 3/3
  • E-mailings sent automatically to targeted
    prospects and clients in 2 waves
  • Week 39 272 Follow up within 24/48h
  • Week 40 272 Follow up within 24/48h

Planning Sales assistant 1 Sales assistant 2 Sales assistant 3 Sales assistant 4 Sales Rep. 1 Sales Rep. 2 Sales Rep. 3 Sales Rep. 4 Sales Rep. 5

Week 70 70 72 72 58 51 50 51 50
39- 29-09 50 50 50 50 29 40 40 40 40
40- 04/10 20 20 22 22 29 11 10 11 10
12
Monitoring - Reporting
  • Sales follow up in CERES (Cf. UG) on following
    KPIs
  • Phone call
  • Visit
  • Document sending
  • Offer sending
  • Contract sending
  • End analysis at the 31/01/2010
  • Quantitative analysis on KPIs Vs objectives
  • Qualitative analysis Global feedback on the
    adequacy of campaigns tools and message, offer
    competitiveness

13
Sales kit
  • Campaign presentation
  • Transport plan Germany Poland
  • European transport plan
  • CERES User guide
  • Overland Network Solution brochures
  • GEFCO Germany presentation
  • Poland presentation
  • General presentation (economy, infrastructures
    ...)
  • GEFCO Poland presentation
  • Interview guidelines

14
Organization and planning
May
June
Nov.
Dec.
Jan
Apr.
Feb
July
March
Target file preparation
Brief sending
Campaign preparation
KICK OFF MEETING
Campaign launch 29/09
Phone follow up CERES update
Sales follow up / Visits
End analysis
2009
2010
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