Internet Marketing - Extensions and Management for Business Empowerment

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Internet Marketing Extensions and
Management for Business Empowerment
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Traditional Marketing The Era Bygone
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Internet Marketing
Current Impactful Medium
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Internet Impact Changing Lives, Enriching
Experience
Do People Use it?

• 79 of Americans go online

• Spend an average of 13.3 hours per week on
  Internet

• 66 access Internet from home

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How They Use it?

• Email, instant text messaging etc.
  (communications revolution)

• Internet Shopping
• (consumer revolution)

• Mobile Internet access

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Internet Marketing Matrixes
Total Internet users 2,405,518,376
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People are SEARCHING...so DIRECT them
Why Internet Marketing?

• Time is the only COST

• On 247

• Smartest

• Cheapest

• Fastest

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Internet Marketing Key Components
Traffic / Browsers
Prospects / Shoppers
Key Components

• Website Design

Buyers

• Search Engine Optimization

Content

• Social Media Marketing

Repeat

• Pay Per Click Advertising

Buyers

• Email Marketing

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Create Traffic with Content That Would

• Target the Right audience

• Solve buyer Problems

• Use Best Material

• Display Expertise

• Identify Keywords

• Generate Yourself

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Spread Content and Share Make Yourself FOUNDABLE

• Podcast

• News Releases

• Photos

• eBooks

• Videos

• Blog

• Presentations

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Traffic Generated Now Track Them
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Generate Lead Online Apply 2 Methodologies
Organic Lead Generation
Where prospects find your website organically
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Paid Lead generation
Where you pay something to attract visitors to
your website
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Organic Lead Generation
SEO Optimizing Search for Better Visibility

• Reach people who are specifically seeking your
  information and products

• Investment in SEO provides on-going streams of
  relevant website traffic

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OLG Tips!!
Link Building
Include enough quality inbound links to your
website with help of great content
Target Long Tail Keywords
It contains more keywords and when used in volume
can lead to maximum searches
Analytics
Allows identifying success methods for directing
future focus
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Social Media Equipped Traverse Platforms for
Garnering Interests

• Communicate to gain insights from target consumers

• Create awareness or buzz around your brand,
  service or product

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Paid Methods Extended Medium for Faster Reach
Google Ad words
Greatest reach with high level of sophistication
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Other PPC Networks
Yahoo! Search Marketing
Microsoft ad Centre
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Important Key of IM - Email Marketing

• Guide customers through buying cycle

• Browser

• Shopper

• Buyer

• Lifetime Customer

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Choosing the RIGHT email list Secret of Email
Marketing Success
It all starts with doing proper research and
choosing a right email list vendor that assures
maximum deliverability with excellent service.
Thomson Data exclusive databases spreaded across
industry wide verticals and recommended by
professionals have been a reliable partner of
every successful marketer.
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Internet Marketing Online Capitalization for
Business Dominance
While the world is shifting more and more towards
online marketing, it can be a healthy practice to
make sure your business capitalizes it with an
effective sales lead follow up process for a
Winning Thought Process!!!
Resources
marketingpracticality.com
rawsoninternetmarketing.com
slideshare.net
authorstream.com
empowernetwork.com
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Thanks
Mailing List Provider - Thomson Data is one of
the fastest growing list providers with an
extensive database, which serves all the major
industries across the globe .
www.thomsondata.com
sales_at_thomsondata.com
800-385-8221