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Strategic Management Process, Strategic Planning

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Jessica Burns, Mike Baker, John Klinger Strategic Management Definition- the art and science of formulating, implementing, and evaluating cross-functional decisions ... – PowerPoint PPT presentation

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Title: Strategic Management Process, Strategic Planning


1
Strategic Management Process, Strategic Planning
  • Jessica Burns, Mike Baker, John Klinger

2
Strategic Management
  • Definition- the art and science of formulating,
    implementing, and evaluating cross-functional
    decisions that enable an organization to achieve
    its objectives

3
Stages of Strategic Management
  • Formulating- developing a vision and mission
    statement, identifying an organizations external
    opportunities and threats, determining internal
    strengths and weaknesses, establishing long-term
    objectives, generating alternative strategies,
    and choosing strategies to pursue

4
Stages of Strategic Management
  • Implementation- establish annual objectives,
    devise policies, motivate employees, and allocate
    resources so formulated strategies can be
    executed.
  • Evaluation-final stage, includes 3 fundamental
    activities
  • Reviewing external and internal factors as bases
    for current strategies
  • Measuring performance
  • Taking corrective actions

5
Strategic Planning
  • Definition- an organizations process of defining
    its strategy, or direction, and making decisions
    on allocating its resources to pursue this
    strategy

6
SWOT Analysis
  • Tool used to evaluate internal strengths and
    weaknesses and external opportunities and threats
  • Used in strategic planning

7
Uncle Sams Pizza
  • 1432 Locus Lane
  • State College, PA
  • Small family based pizza shop located in downtown
    State College Pennsylvania dedicated to providing
    the best service and food at low prices

8
Uncle Sams Pizza
  • Vision statement- to be recognized as a leader in
    our industry by communicating accurate
    information and providing exceptional service
  • Mission Statement- Our commitment to exceptional
    customer service and maximization of profits will
    be managed closely. By investing in technology
    and our diverse work force, we will be recognized
    for our strong financial performance and our
    commitment to our customers and employees. Our
    management team will regularly review our
    existing products and services as well as new
    ventures to ensure that we are maximizing the
    potential of our company. Our leadership team
    will be dedicated to seven core values
    entrepreneurial culture, integrity, diversity,
    innovation, respect, efficiency, and community

9
Objectives/Goals
  • Provide exceptional customer service
  • Timely delivery of products
  • Maintain low cost of production
  • Follow newest technology available

10
SWOT
  • Strengths
  • Convenience
  • Customer service
  • Location
  • Pricing
  • Weaknesses
  • Time/cost
  • Employee training
  • Limited expansion
  • Competition

11
SWOT
  • Opportunities
  • Open more locations
  • Re-evaluate operations
  • Evaluate technological advances
  • Threats
  • Competition-low barriers to entry, many other
    shops around
  • Small company- difficult to compete with large
    companies
  • Small profit margins

12
Strategies
  • Strong marketing and advertising
  • Hire, train and motivate employees to provide
    exceptional service
  • Willingness to be flexible
  • Purchase only the best products
  • Capture market share by gaining customer loyalty

13
Evaluation
  • Financial evaluation
  • Product evaluation
  • Employee evaluations
  • Customer surveys
  • Compare performance with similar sized pizza
    shops
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