HUTCH

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HUTCH
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7 PS of Service Marketing Mix
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Product

• Company provides products like
• Postpaid connections
• Prepaid connections
• Dialing cards
• Hutch PCO
• Hutch Handy phone

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• We must remember that Marketing is fundamentally
  about providing the correct bundle of benefits to
  the end user, hence the saying Marketing is not
  about providing products or services it is
  essentially about providing changing benefits to
  the changing needs and demands of the customer

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Price....

• The prices are being charged in accordance with
• The charges vary from region to region.

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Pricing strategies

• Penetration
• Skimming Competition
• Product line
  

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• Pricing is the only mix which generates a
  turnover for the organization.
• The remaining Ps are the variable cost for the
  organization.
• Price must support these elements of the mix.
• Pricing is difficult and must reflect supply and
  demand relationship.

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Promotion....
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Promotion of product
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PLACE

• The hutch outlets are being situated in
  various places in India which includes 16 states.
• It has both postpaid outlets and prepaid outlets.

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Andhra Pradesh Punjab West Bengal Karnataka Mahara
shtra Goa Tamil Nadu Rajasthan UP (E) UP (W)
Kerala Delhi Mumbai Haryana
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Physical Evidence.
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People

• People are important because
• Providing a service, rather than selling a
  product.
• Quality of personal relationships between
  company and clients becomes vital.
• New staff needs thorough training and constant
  monitoring.
• Staffing costs the highest cost
• Recruiting specialist staff time
  consuming and expensive.
• Strategies and tactics for recruiting, training
  and safeguarding relationships.

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People Include...

• Others like
• Technicians
• Dealers
• Other Employees (BPO Employees)

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Process

• That P of marketing mix
• which let customers get the best of the
  products

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Process of taking a postpaid connection

• Go to Hutch Shop
• Choose a product (Say Postpaid connection)
• Pay the appropriate fees
• Take the Respective product (Like SIM Card in
  this case)
• Avail the facilities
• Give the feedback

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Suggestions

• The charges should be less
• The outlets should be opened in the small towns
  also
• No. of Hutch PCO should be raised
• More schemes should be introduced
• Customer satisfaction should be there

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THANK YOU