The Green Business Forum

1
The Green Business Forum

• An in-depth look on what we can do to make an
  impact on the environment in our business
  activities.

2

• Experts and business owners will join us to
  discuss the mounting problems and the
  accompanying solutions to our current
  environmental situation.
• Topics The Carbon Credit Market and How to Bring
  Green Practices into Your Business.
• Time July 12, 2008
• 2 PM to 6PM
• Place The HYATT

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The Carbon Credit Market

• China is currently one of the largest emitters of
  greenhouse gasses in the world and only now are
  the Chinese authorities addressing this
  devastating environmental problem. The Carbon
  Credit Market is a system designed to tame the
  explosive growth of carbon emissions by putting a
  price on its production. Four expert panelists
  will detail how the system works, what it means
  for China, and most importantly how you and your
  company can get active.

4

• Meet our experts and their companies

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JUCCCE

• JUCCCE is a non-profit organization focused on
  bringing help to the area of greatest concern-
  and greatest opportunity for impact- China. Vice
  Minister of Construction Qiu BaoXing says, We
  are at war with energy and China is our common
  battlefront. Our initiatives are aimed at
  helping China accelerate 30 years of world
  experience and development into 10 years.  JUCCCE
  advisors makeup a network of multi-disciplinary
  leaders in energy efficiency and clean energy
  supply within China and the US. www.juccce.com

6

• Peggy Liu
• Peggy is Chinese-American and currently resides
  in Shanghai. She has a B.S. from MIT in
  Electrical Engineering and Computer Science with
  a thesis in ISDN. She has been active in the
  non-profit world in leadership positions for most
  of her life. Peggy Liu is now the Chairperson of
  JUCCCE. Most recently COO at Mustang Ventures, an
  early stage venture fund in Shanghai, China. An
  active alumna of MIT, she created the MIT Forum
  on the Future of Energy in China. Prior to
  Mustang Ventures, She was an internet executive
  in Silicon Valley. Peggy also worked as an
  independent advisor where she consulted on
  strategies, fundraising, and business
  partnerships for e-commerce businesses. In 1996,
  she co-founded and was the CEO of Channel A,
  which is one of the earliest business-to-consumer
  e-commerce websites. Peggy has a long history of
  work experience, which includes leading NetManage
  where she led the company into the retail channel
  with Internet Chameleon. She also managed the
  Macintosh line development tools at Symantec and
  was a management consultant at McKinsey Co. in
  Los Angeles.

7

• O Koo
• O Koo is the general manager of CDM projects in
  JUCCE. He is originally from Shanghai, but he
  spent the later part of his life in South
  America, Europe and the United States--where he
  obtained a Bachelors Degree in Economics and
  Physics. After a short tenure with Merrill Lynch
  Co., O joined GEs Information Management
  Leadership Program, and was later nominated for
  GEs Corporate Audit Staff performing various
  financial, compliance, and operations audits
  across GE's Industrial and Capital businesses
  worldwide. In August 2002, O became the Six Sigma
  Quality Leader for GE Industrial System in the
  Asia Pacific area. He led Six Sigma and Lean
  strategies across five industrial manufacturing
  operations on key initiatives to support
  operating targets, manufacturing variable
  productivity, global fulfillment, and product
  quality. O was promoted to General Manager of
  Lamps Asia Pacific in 2004. As General Manager he
  had direct PL responsibility where he played an
  important role in restructuring the organization
  and driving profitable growth.

8
Emissions Zero

• Emissions Zero is the first carbon consulting
  and offset retail company in China. In the past
  year, Emissions Zero has worked with clients in
  China who wish to reduce and offset their carbon
  emissions. We partnered with Chinas first carbon
  neutral hotel and carbon neutral gym, who are
  leading other businesses in China toward carbon
  neutral operation. Emissions Zero wishes to
  promote the carbon neutral concept and work with
  responsible businesses to help China reduce
  greenhouse gas emissions. Emissions Zero looks
  forward to going carbon neutral with you!
  www.emissionszero.com

9

• MengMeng Cui
• Mengmeng is the General Manager of Emissions
  Zero, the first carbon consulting and carbon
  retail company set up in China. Cui has a
  bachelor's degree in environmental sociology from
  Ritsumeikan Asia Pacific University in Japan. She
  returned to Beijing, China after graduation and
  worked with Global Village Beijinga reputable
  environmental NGO between 2004 and 2005. At
  Global Village Beijing, she gained practical and
  up to date knowledge of China's environmental
  issues. She joined Climate Bridge, a UK company
  that is a carbon trader, in China in 2007. In
  early 2008, she helped set up Emissions Zero and
  started promoting the carbon neutral concept
  throughout China.

10
URBN Hotel

• URBN Hotels is committed to developing and
  operating green hotels. By renovating an existing
  structure, focusing on using recycled and locally
  sourced materials such as reclaimed hardwoods and
  old Shanghai bricks, and introducing eco-friendly
  solutions like passive solar shades, and water
  based AC systems. Thus, the Urban is the Chinas
  first carbon neutral hotel the total amount of
  energy the hotel consumes, including staff
  commutes, food and beverage delivery, and the
  energy used by each guest, will be tracked to
  calculate the carbon foot print. URBN will then
  purchase credits to neutralize its footprint by
  investing in local green energy development and
  emission reduction projects. www.urbnhotels.com

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• Scott Barrack
• Scott Barrack is an American from Newport Beach,
  California and Aspen, Colorado. He is the
  director of the URBN Hotel in Shanghai, Chinas
  first Carbon Neutral hotel. A graduate of Arizona
  State University, Scott moved to China in 1998 to
  follow his dream of being part of the waking
  China. Barrack speaks Chinese fluently and has a
  deep understanding of the Chinese business and
  social cultures. Barrack has become a pioneer in
  the Shanghai real estate market. His mission is
  to restore and recycle old Shanghai for modern
  adaptability.

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How to Bring Green Practices into Your Business

• Firms in several industries have come to realize
  that going green is in their best interest.  Even
  those who are not environmental activists can do
  their part to help save the environment. Simple
  and high-tech recycling, biodiesel delivery
  trucks, efficient packaging, and effective supply
  chain management are just a few ways that
  businesses can be eco-friendly.  Five expert
  panelists will highlight how green practices can
  help your business and how you can enact change
  today.  

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• Meet our experts and their companies

14
Roots and Shoots

• Roots Shoots is a positive program that
  focuses on helping young people find concrete
  ways to make the world a better place by caring
  for the environment, animals, and other people.
  Roots Shoots stresses empowerment through
  environmental education. It offers a forum to
  bring young people together within their school
  environment while providing the opportunity to
  explore and understand their connection with the
  environment, nature, and community. Roots and
  Shoots Shanghai is new and counting on corporate
  support within Shanghai to provide us with the
  critical funds and resources needed to run this
  organization. In 2004, JGI-Shanghai became the
  first and only foreign-affiliated non-profit
  charitable organization registered in China.
  Throughout the years, JGI-Shanghai has
  established Roots Shoots groups in more than
  170 schools in and around Shanghai.
• www.jgi-shanghai.org www.rootsandshoots.org

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• Zhenxi Zhong (Zee Zee)
• Zhenxi Zhong is the Operations Director of the
  Jane Goodall Institute in Shanghai. Through a
  global youth program called "Roots Shoots, she
  and her organization are leading the way in
  helping local schools to develop environmental
  education curricula and to implement projects
  from setting up organic gardens in Shanghai
  schools to planting one million trees to stop
  desert from expanding in Inner Mongolia
  designed to assist young people in developing
  concern for their society. She manages operations
  of one of Shanghai's most respected NGOs, and is
  highly committed to the concept of community
  involvement.

16
Arc8x Design

• Arc8X Design is a Design led Consulting Company,
  providing Multinational Clients with
  Architectural, Interior Design and Design and
  Build solutions. Our goal is to provide our
  Clients with dedicated and exceptional
  professional services while also facilitating
  environmentally responsible solutions for their
  needs. Arc8x is registered in both China and the
  United States and have on staff a registered AIA
  Architect and a LEED Accredited Professional.
  www.arc8x.com

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• Stephen Protz
• Stephen is the founder of Arc8X Design. He is a
  passionate advocate of the fact that creative
  design and environmental accountability are
  interrelated issues. It is with this philosophy
  that Arc8X recently completed the offices for
  DuPont, ITT and Treasury Holdings with the
  incorporation of environmental sustainability as
  a core design concept using green planning
  principles, energy efficiency, materials use and
  Eco zone /recycling stations among other
  strategies. Sustainability is not just a target
  or goal, but a process of modifying human
  behavior via design, infrastructure, office
  policy and individual/corporate commitment.

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Kong Allan

• Kong and Allan is a unique consulting firm
  specializing in supply chain operations and
  global expansion. Located in the epicenter of
  global development - Shanghai, China - our team
  will help your company create innovative
  solutions and assist in the execution of these
  strategies to improve moving products to
  customers, managing inventory, or bringing new
  consumers to your company. We aren't going to
  tell you the time. We guess you already know
  that. www.kongandallan.com

19

• Bradley A. Feuling
• Mr. Feulings experience encompasses supply
  chain operations in Asia and the US, including
  strategic sourcing in China and consumer product
  distribution planning. He brings a rich expertise
  in business development for early stage ventures
  and was mentored by best-selling author Jim
  Collins (Built to Last and Good to Great) Mr.
  Feuling has written numerous articles like,
  Quality in Foreign Downstream Manufacturing and
  Chinas Evolving Supply Chain, for publications
  such as IndustryWeek and Supply Chain Europe. Mr.
  Feuling earned his MBA in Global Strategy from
  The Krannert School of Management at Purdue
  University and a BA in both Economics and
  English, with a minor in International Relations
  from Bucknell University.

20
Greennovate

• Greennovate is an environmental consulting
  company based in Shanghai, China. With an
  international team of environmental
  professionals, Greennovate brings together
  expertise from industry, universities, institutes
  and government organizations to provide
  environmental concepts that contribute to the
  quality of life outside major cities in China.
  www.greennovate.net

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• Mihela Hladin
• Mihela Hladin, a native of Slovenia, founded
  Greennovate after working and developing
  opportunities in the environmental field in
  China. Having a background in her country's own
  environmental recovery, Mihela recognized the
  link between environmental improvements, basic
  awareness and the importance of integrating the
  environment into mainstream values for
  communities.

22
The 11th Hour

• The 11th Hour is a documentary directed by
  sisters Leila Conners Petersen and Nadia Conners.
  The film documents the current environmental
  problems caused by human actions. Such
  destructive actions include global warming,
  deforestation, mass species extinction and the
  depletion of the oceans habitats. 50 prominent
  thinkers and activist, such as reformer Mikhail
  Gorbachev, physicist Stephen Hawking and Nobel
  Prize winner Wangari Maathai, contributed to this
  film. An important note about this film is that
  it offers hope and solutions. Scientists and
  environmental advocates David Orr and Gloria
  Flora show how humans in the future can coexist
  with earths life systems and not dominate them.
  This documentary is a call to action.