State of Technology

1
State of Technology

• Oracle

ISM 611 Dr. Hamid Nemati 11/8/1999
Francis Andoh-Baidoo David S. Clark Daniel B.
Madeja Phillip Planes Kevin Thompson
2
Oracle Corporation Overview

• Founded in 1977
• 9.1 billion in revenue for Q1 2000
• Second largest application software company
• Largest database software company
• Operations in 145 countries
• Over 43,000 employees

3
Q1 Fiscal 2000

• Revenue 2.0 B 13
• Net Income 237M 21
• EPS 0.16 vs. 0.13
• Pretax Margin 22.6 vs. 20.5

4
Oracle Corporation
Q1 FY00 Revenue Highlights
Total Revenue Up 13
Geographic Revenue Growth
Americas Up 12 (LC 14)
License and Other Revenue Up 9
Europe / Middle East / Africa Up 9 (LC 13)
Service Revenue Up 16
Asia Pacific up 34 (LC 18)
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Revenue Distribution
Q1 Fiscal Year 2000
Product Revenues 68
Consulting and Education 32
Total Revenue 9.1 Billion
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Geographic Distribution
Q1 Fiscal Year 2000
Asia Pacific 10
EMEA 33
Americas 59
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Oracles Two Businesses
Q1 FY00
Y-Y
Database
6.6 B
19
Applications
2.5 B
25
20
Total
9.1 B
8
Oracle Leads 51 in UNIX ...
1998 RDBMS Market Share on Unix
Source Dataquest, March 1999
9
Database Growth Opportunities

• E-business
• Data Warehousing
• Packaged Applications
• Release of 8i
• Middle Market

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Nearly 2/3 of Fortune 100 Rely on Oracle for
E-Commerce
Others 36
Oracle 64
Source Collaborative Research 1999
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Data Warehouse
1997 WW Data Warehouse Data Management Revenue
by Vendor
Source IDC, 1998
12
Oracle 1 in e-business
The only company with

• 100 pure internet ERP applications
• 100 pure internet CRM applications
• 100 pure internet database
• 100 pure internet development tools

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If the Internet turns out not to be the future
of computing, were toast. But if it is, were
golden.
Lawrence J. Ellison, Chairman and CEO of Oracle
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Oracle e-Business

• New Model for Business
• Based on the Internet
• Not just e-Commerce
• Components of e-Business
• Internet Platform
• Enterprise-class Business Applications
• Services to Implement, Support and Manage

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Oracles Internet Platform

• Centered on Oracle 8i
• Built-in Java Virtual Machine
• Oracle Internet File System
• Oracle interMedia
• Development Tools
• Jdeveloper
• WebDB
• Oracle Application Server
• Oracle 8i Lite

16
Oracle Applications

• Customer Relationship Management
• ERP
• Procurement
• Self-Service Applications
• Financial Applications
• Human Resources
• Strategic Enterprise Management Applications

17
Application Service Providers

• Software is becoming a service
• ISPs ISVs ASP
• Oracles Business Online (worlds largest)
• Benefits of ASPs
• No local infrastructure / resources required
• Predictable Costs
• Service Expertise
• Automatic Upgrades
• Data Back-Up

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Oracles Service Organizations

• Oracle Consulting
• Oracle Education
• Oracle Support Services

19
Oracle Consulting

• Leverages Oracles knowledge to develop
  individual business solutions
• Wide range of business solutions
• expand markets by identifying new customers,
  creating new offerings, and extending the supply
  chain
• improve efficiencies by automating the value
  delivery chain, lowering channel costs, and
  improving productivity
• identify and retain profitable customers, build
  brand loyalty, and enhance customer service
• design and implement a comprehensive data
  warehousing solution

20
Oracle Education

• Worlds second-largest IT training provider, with
  offices in more than 60 countries
• Offered training services
• instructor-led training
• interactive distance learning
• network-based training
• computer-based CD-ROM courses
• in-depth seminars
• customized classes
• training needs assessment
• Certification programs
• Organizational Change Management

21
Oracle Support Services (OSS)

• Industrys leading provider of support for
  information management systems
• More than 3,000 professionals support over
  120,000 customers
• Support around-the-clock, seven days a week,
  worldwide, and for any given product
• Customers can choose between web-based support,
  phone support, on-site support, and large systems
  support
• Different comprehensive support options are
  available to meet individual requirements

22
Oracles MetaLink 2.0

• A change in Oracles support paradigm
• MetaLink 2.0 is an Internet Support Tool
• Internet as a medium to deliver quality,
  personalized and timely customer service
• Provides end-users with personalized, flexible
  self-service options
• Allows end-users to log and update technical
  assistance requests (TARs) online, receive
  product updates and information tailored to their
  individual needs, and download solutions

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Oracles MetaLink 2.0 (cont.)

• Empowers customers to prevent, analyze and solve
  problems with the same information sources used
  inside Oracle
• More than 180,000 customers use MetaLink
• Site is managed by more than 200 Oracle engineers
  that provide timely posting and updating of
  technical data

24
Oracle Warehouse
Source Oracle, Darwin-Overview-WHT97.ppt
Comprehensive Set of Products
Oracle Business Intelligence
Reports
Operational Data
Oracle 8i
Discoverer
Warehouse Builder
Application Server
ERPData
Express
Oracle8i
External Data
CWM and Repository
Designer and Enterprise Manager
25
Oracle8i

• Internet Enabled
• Scalable (with data and users)
• Fast querying capability
• Partitioning and rolling windows

26
Warehouse Builder 2.0

• Fast implementation
• Design, generation and loading
• Written completely in Java
• Graphical and wizard driven
• Tightly integrated with Oracle8i

27
Common Warehouse Metadata

• Enables interoperability among vendor tools
• Internet ready
• Uses Java programming language
• XML for import/export
• UML as modeling language
• Application Program Interface

28
Data Mart Suite 2.0

• Data Mart Designer 2.1
• Data Mart Builder 2.0
• Oracle8 - Enterprise Edition
• Enterprise Manager 1.5
• Oracle Discoverer 3.1
• Webb App Server
• Reports and Reports Server 3.0

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OLAP Tool Oracle Express Server
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Distributed over Web
31
Integrates with DBMS
32
Big picture and detail
33
Maintains high levels of data integrity
34
Integration with popular tools
35
Scalability
36
Backed with Oracles experience
37
Analytical functions
38
Oracle Business Intelligence
Source Oracle, Darwin-Overview-WHT97.ppt
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Enterprise Manager
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Business Intelligence Levels
Analytical Tools Used
Top-Down Methodology
Corporate Data
Source Oracle, Darwin-Overview-WHT97.ppt
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Data Mining
Source Oracle - Darwin Multimedia Presentation -
www.oracle.com
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Oracle Darwin
June 1999 - To improve data mining capability,
Oracle purchases Darwin from Thinking Machines
Corporation
48
Enterprise-wide Data Mining Software - Darwin
Power and Ease of Use

• Intuitive GUI
• Wizards to guide and automate
• Powerful, scalable, parallel UNIX server
• MS Excel integration
• Client Windows
• Servers
• Sun Solaris
• HP-UX
• Windows NT (Release 4.0)

Source Oracle, Darwin-Overview-WHT97.ppt
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Data Management

• Access data
• Data warehouses
• Relational databases (ODBC)
• Support for SQL queries
• SAS files
• Flat files
• Prepare data
• sampling
• randomization
• computed fields
• append, merge, select, project, explode data
• replace and set form

Source Oracle, Darwin-Overview-WHT97.ppt
50
Model Building

• Classification Regression Trees (CRT)
• Classification and prediction of binary,
  multiclass, and continuous variables
• Decrease functions gini and entropy
• Prune functions cost and gini
• Neural Networks
• Classification and prediction of binary,
  multiclass, and continuous variables
• Activation functions sigmoid, hypertangent, and
  linear
• Training algorithms conjugate gradient,
  modified Newton, steepest descent,
  backpropagation, and genetic algorithm for
  optimizing neural networks
• k-Nearest Neighbors (Memory-Based Reasoning)
• Trainable k-Nearest Neighbors approach
• Classification and prediction of binary,
  multiclass, and continuous variables
• User-definable weights for input fields
• Clustering
• k-means
• Interactive graphics

Source Oracle, Darwin-Overview-WHT97.ppt
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Enterprise-wide Data Mining Software
Source Oracle, Darwin-Overview-WHT97.ppt
Scalable, Parallel Performance and Model Accuracy
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New Features in Darwin Release 3.5

• Data import wizard
• Databases
• Text
• Missing value treatment wizard
• Model Seeker
• Computed fields
• Tree display
• Key fields wizard
• Multi-model comparison
• Lift charts for Tree
• Editable workflow
• More...

Source Oracle, Darwin-Overview-WHT97.ppt
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Darwin Release 3.5 New Features Editable Workflow

• Interactive means of querying workflow objects
• Ability to edit workflow

Source Oracle, 35New-40preview97.ppt
54
New Features in Darwin Release 3.6

• Clustering wizard
• k-means
• ODBC write-back to the database

Source Oracle, Darwin-Overview-WHT97.ppt
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New Features in Darwin Release 4.0

• Windows NT UNIX servers
• Native database access
• Faster algorithms
• Better parallelism
• Enhanced clustering

Source Oracle, Darwin-Overview-WHT97.ppt
56
Benefits Summary

• Understand customer behavior
• Who is likely to churn?
• What are the profiles of my customers?
• What is my expected profitability?
• Where are my best retention and cross-sell
  opportunities?
• Mine more data, faster
• Build better models
• Generate business intelligence
• Improve customer relationship management

Source Oracle, Darwin-Overview-WHT97.ppt
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AnyQuestions ???