Mobile Apps - What is the trend?

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Mobile Apps - What is the trend?
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Presented by Mr. Vijayakumar RadhakrishnanChief
Technology Officer, Magzter Dot Com Infoway
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• Key Trends in App Stores An Overview
• - Which Apps sell most?
• Which Apps get maximum no. of downloads?
• Top App Categories across platforms
• Most Used/Popular Apps
• Platform-specific App trends
• Top Application Vendors

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• Background Research Methodology
• Primary Metric for App Selection No. of
  downloads
• Top Apps Selection basis
• - Among top 20 apps at least on 2 platforms
• - Not all apps were selected
• - ISV specific apps were chosen
• ISV selection criteria
• Among top 40 in a category on at least 2
  platforms
• ISV should have at least 2 apps in top 40 for a
  category

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FINDINGS - Platform by platform analysis -
Consolidated Stats for - Top Apps - Top
Categories - Top Vendors
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iOS - iPhone iPad
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iOS - iPhone iPad
Top Category for iPhone - Games They get 47 of
downloads. Paid Games dominate the platform Top
Category for iPad - Productivity Paid apps
dominate the platform
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iOS - iPhone iPad
Top Categories 18 - Sports, Social Networking,
Education, Photography, Navigation, Utilities,
Reference, Travel, Lifestyle, Health Fitness,
Business, Music, Entertainment, Productivity,
Weather, News, Books, Games Most Popular/Used
Apps on iOS Facebook (58), iPod/iTunes (48),
Google Maps (47), Weather Channel (46), Pandora
(27) Platform-specific trend Device backward
compatibility model (iPad -gt iPhone -gt iPod)
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Android
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Android
Top Category Emulator Games Top Downloaded
Gaming apps. 12 - 20 of downloads Top
Categories 14 - News Weather, Tools, Travel,
Multimedia, Social, Shopping, Productivity,
Entertainment, Reference, Communications,
Finance, Lifestyle, Health, Themes
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Android
Most Popular/Used Apps Google Maps (67),
Facebook (50), Weather Channel (38), Pandora
(26), Google Search (26) Platform specific
trend/s - Developers tend to develop
exclusively for Android - Apps mostly consistent
across all devices News most popular RSS
readers
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RIM (BlackBerry)
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RIM (BlackBerry)
Top Category IM Social Networking apps Top
Downloaded Games. Responsible for 30 of
downloads Top Categories 15 - IM Social
Networking, Games, Productivity, Video TV,
Music Audio, References eBooks, Sports
Recreation, Shopping, Travel, Health Fitness,
Maps Navigation, Utilities, Entertainment,
Finance, Weather
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RIM (BlackBerry)
Most Popular/Used Apps Facebook (51), Google
Maps (34), Weather Channel (28), ESPN (19),
Pandora (18) Platform specific trend/s - Most
popular applications are cross-platform - Cost is
the highest for paid apps across all
storefronts - App availability consistent across
all devices
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Aggregated Findings
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Top 20 Apps
Name Category Type Free/Paid iOS Android RIM
Bejeweled Games Casual Paid X Y X
FarmFrenzy Games FB/Flash-inspired Paid Y X Y
Pinball Games Arcade Games Free X X X
Solitaire Games Card Games Free X X X
Angry Birds Games Angle play Both X Y Y
- Games Tower defense - X X X
- Utilities Power management Both X X X
- Utilities Flashlight Paid Y X X
- Utilities SMS Customization Both X X X
X indicates app is in Top 20 Y indicates not in
top 20
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Top 20 Apps
Name Category Type Free/Paid iOS Android RIM
PDF Reader Productivity PDF Reader - X X Y
Documents To Go Productivity - Paid X X X
Facebook Social Networks - Free X X X
Twitter Social Networks - Free X X X
The Weather Channel Weather - Paid X X X
USA Today News Differs by platform Free X Y Y
Pandora Music - Free X X X
Shazam Music - Both X X X
Movies Entertainment - Free X X X
Netfix Entertainment - Free X Y X
X indicates app is in Top 20 Y indicates not in
top 20
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App Category Downloads (IN-STAT 2010)
X axis Download in percentage Y axis Top App
Categories
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Top App Categories
Games- 51 users delete (mean 16)- 36 users
use 1x/wk (mean 21)
News Weather- Largest disparity between free
paid- Most popular amongst 40 audience
Utilities/Tools - Used most on older OSes (MS,
Palm, Symbian) - High value low deletion, high
usage
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Top App Vendors
Games News Weather Social Networking Productivity Music
Yongzh The Weather Channel Facebook Evernote Shazam
Pop Cap Weather Bug Twitter DataViz Pandora
EA USA Today MySpace Quickoffice MixZing
Alawar AP LinkedIn Apollo Software iheartradio
Requiem Software Labs NPR Foursquare Metago Slacker Radio
Digital Chocolate New York Times Snaptu Indeed.com Last.fm
Backflip Studios Huffington Post Zoosk ReChild TuneWild
Offscreen BBC Loopt Social Mobile Nobex Radio Companion
Cameloft Innksoft Yahoo! Messenger Yourmail Gordon Edwards
I-Play LeMond.fr Windows Live Messenger Lockout Mobile Security Stream TheWorld
Android Nokia RIM
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Top App Vendors
Games News Weather Social Networking Productivity Music
Polarbit DrudgeReport AOL Instant Messenger Catalystwo Midomi SoundHound
DigitalLegends Bloomberg Google Talk CellAvant SPINEarth
Zynga Viigo Seesmic SugarSync Imeem
Getjar FoxNews Nulaz gWhiz RealPlayer
Hands-On-Mobile CNN Fring reQal Stitcher Radio
Rovio TIME Match.com UPS CHUM Radio
Ngmoco Thomson Reuters Gowalla Dropbox nSport
Activision Newsy Tumblr HulloMail DoubleTwist
HeroCraft Zinio Swakker Appigo Collect3Mobile
GAMEVIL Inc Mashable Truphone Mobitech 3000 Thumbplay
Android Nokia RIM
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Thank You!