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Social Media 101

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Social Media 101 Jon Camfield and Portia Obeng, YSA Katie Comer, Georgia 4-H - Univ. of Georgia Youth Engagement: Social Media Portia Obeng Youth Engagement Manager ... – PowerPoint PPT presentation

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Title: Social Media 101


1
Social Media 101
  • Jon Camfield and Portia Obeng, YSAKatie Comer,
    Georgia 4-H - Univ. of Georgia

2
Youth Engagement Social Media
  • Portia Obeng
  • Youth Engagement Manager, Youth Service America

3
Youth Engagement
  • Todays youth
  • Social Media
  • Facebook
  • Twitter
  • Youtube
  • Blogs
  • Other forms of social media

Photo from Dana Lerner
4
Todays Youth and Engagement
  • Millennials/Generation Y and Z
  • Most racially diverse generation, idealistic, and
    born in social media time1
  • Era of instant and now
  • Multitasking and Internet experts
  • Generation of social good

1Fine, Allison. What Makes Up Millennials.
Social Citizen Paper http//www.socialcitizens.org
/paper/what-makes-up-millennials
5
Facebook
  • 300 million users worldwide, 13 25 age group
    make up 39 of users2
  • Fan Pages are essential to a social media
    campaign
  • Share Interactive pages with frequent updates,
    giveaways, exclusive news, photos, and contests
    attract more youth fans
  • Twilights page has 3.7M fans, Miley 1.5M, and
    Oprah 900K

2www.Insidefacebook.com
6
Twitter
  • Strong growing in popularity and users
  • Estimated 11.5 million accounts and 6 million
    active users worldwide3
  • 12 -24 age group make up 21 of users4
  • Share Great tool to generate excitement around a
    certain event, cause, or issue
  • Twestival for fundraising

4http//www.comscore.com/
3http//www.sysomos.com/insidetwitter/
7
Blogs
  • Provide information to young people
  • Report from conferences, volunteer events, or
    interesting day-to-day activities
  • Provide information from young people
  • Create an online community
  • Encourage them to post blog entries, helps you
    better understand your young audiences interests

8
YouTube
  • YouTube Channel for your organization
  • Over 100 million video viewers a month
  • 65 of users are 24 years old or younger, with
    15-24 year olds making up majority5
  • Share Create YouTube channel
  • Post informational videos, PSAs, how people can
    get involved, or interviews

5Demographics from TubeMogul http//elitestv.com/
pub/2009/07/youtube-demographics-round-up
9
Other forms of Social Media
  • Myspace
  • A site that allows users to design their profile
    page, share pictures and blog
  • Popular with musicians, upload music to profile
  • Flickr
  • Photo/video sharing site
  • Can create group and share photos from events

10
Connecting all the dots
  • Put the social in Social Media
  • Decide who you want to target and what
    information you want to share
  • Have your organizations true voice consistent
    through all social media outlets
  • Have employees comment in discussion boards,
    tweet, share links on Facebook, or blog

11
(No Transcript)
12
Behind the ScenesSocial Media
  • Jon CamfieldDirector of Information and
    Communication Technologies, Youth Service America

13
How is Social Media Different?
  • A conversation, not a soapbox
  • Creates deeper engagement and ownership
  • Cooperation and Equality, not Authority
  • Builds a committed movement
  • No rigid controls / on message
  • More organic and authentic
  • Focus on Relationships, Sharing, and
    Collaboration
  • Redefines the connection between the organization
    and the constituent

14
What Works?
  • Sticky ideas support for causes and actions
    over supporting an organization
  • Sincerity and Transparency is important
  • Personal touches / connections help!
  • Nothing happens overnight change online takes
    the same efforts as offline
  • Step 1 is always community building!

15
How to Get Started
  • Tools of the Trade
  • Organizational Action Steps
  • Define Needs, Goals
  • Choose a first step
  • Personal Action Steps
  • Get started!

16
Tools of the Trade
  • Whats out there
  • How it works

By Emily Barney on Flickr
17
Theres a lot out there
Second Life
ustream
Wikis
brightkite
friendfeed
Maps
Ning
LinkedIn
del.icio.us
RSS
Digg
Twitter
Blogs
reddit
YouTube
MySpace
Flickr
Facebook
18
Some easy places to start
  • Your Websites Software
  • Blogger/Blogspot
  • Facebook Fan Pages
  • Twitter

El Fotopakismo on Flickr
19
Bridging it together
  • Write Once, Post Everywhere
  • Use the RSS, Luke
  • Widgets -gt Partner websites (or your own!)
  • TwitterFeed -gt Twitter
  • Facebook Notes
  • Import/Export tools (Drupal, ServiceWire)

By Diego 3336 / Flickr
20
Keep Track
  • Make a map of your information flow
  • What goes where, how, and what passwords are
    needed to change that?
  • Find ways to measure it (WidgetBox and FeedBurner
    both help, Google Analytics has tools for RSS now)

21
This can get complicated
22
Social Media Golden Rule SHARE
  • You dont get Viral spread of something if it
    cant be shared!
  • Share unto others as you would have them share
    unto you
  • The annoyance rule of thumb news logos
  • The Zen of Sharing
  • Requires a change in how you own something
  • Remember, everything can be copied if you make
    it easy, you can manage and track it better
  • Open Source Applying these concepts to actual
    software and content (Creative Commons)

23
The Hard Part
  • The Technology is the easy part
  • Organizational Change is really hard.
  • Figure out how to find the time
  • Make strategic decisions on what to share openly
    and what to protect
  • Experiment with new qualitative as well as
    quantitative measurements (Network size, photos
    posted to flickr, YouTube video comments, blog
    trackbacks)

24
Why NOT Social Media?
  • More difficult to stay on message
  • Loss of control and position of authority
  • Its complex (lots of sites / tools / etc.)
  • Hard to measure impact, ROI
  • Risk of misstep / miss-communication

25
Why NOT Social Media?
  • More difficult to stay on message
  • Maybe your message doesnt connect?
  • Loss of control and position of authority
  • You probably didnt have any control anyway.
  • Its complex (lots of sites / tools / etc.)
  • Start with one that is aligned with your goal
  • Hard to measure impact, ROI
  • New measurements, and what Investment?
  • Risk of misstep / miss-communication
  • Recover gracefully, sincerely and regain trust
    through transparency.

26
Organization Action Steps
  • Blogging
  • Start a work/professional blog with your
    co-workers
  • Post to it every week, more when you can
  • Talk about news and events from your organization
    and the field
  • Staging Ground to propose new ideas
  • Invite key constituents to Guest Blog
  • Positions you as thought leaders, expands your
    reach, helps build awareness, invites new thought
    in comments and guest blogs

27
Organization Action Steps
  • Social Networking
  • Create a Facebook/MySpace/Twitter presence
  • Organizational groups and users as well as
    individuals within the organization
  • Professional versus personal (2 accounts??)
  • Focus on network building and information sharing
  • Helps build your online network/presence, can be
    useful later in fundraising/mobilization

28
Personal Action Steps
  • Create a profile on Facebook (if you dont have
    one)
  • Find a few friends, former classmates, and
    contacts from the field
  • Find (or start!) some Causes and Groups
  • Create a Twitter Account
  • Follow _at_youthservice, _at_gysd, _at_servicelearning and
    their followers find your tribe, and start
    creating a network.

29
More Personal Action Steps
  • Make a mistake
  • Get over it
  • Make a new friend online
  • Lose control of something (Thanks, Holly!)
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