CRM Software Development

About This Presentation
Transcript and Presenter's Notes

Title: CRM Software Development


1
CRM Software - A Single Face of the Organization
9818282106 sanganaktechnologies_at_gmail.com
2
CRM SOFTWARE
CRM is nowadays a single interface to establish
contact with your customers and various
departments within and outside your organization.
With high technology based software, we could
manage right from the organizing customer data to
improving sales efficiency and finally converting
leads to closure of deals. All these activities
play a fundamental role in our regular regime of
day-to-day activities to manage the overwhelming
volume of data and customers in corporate
organizations today. CRM promises on taking over
the trivial task and organizing major data
providing adequate time for you to plan on Brand
and Marketing Strategies. This feature is
especially advantageous to the small business
organizations as they have limited resources and
would like to get maximum profitability with
existing resources.
3
Coordinate Efforts on a Single Page
    In todays complex and competitive business
environments there is a constant need for sales
force and their efforts to be organized on the
same page. This enhances the organization to
collate customer data and queries, Address
prospects, Share information and strategies and
provide World class personalized service to their
Customers.    CRM (Customer Relationship
Management) software provides with an array of
services to contact, coordinate and provide world
class services both for your customers and
employees within the organization. It would also
avoid duplication of data and Eliminates manual
processes that can bog down sales cycle.The
Sales professionals not only need to connect to
the Sales Heads but also need to coordinate their
efforts with the Marketing, Accounting, Purchase
and Production departments. Making their role
more complex and involving them in routine work.
The Sales professionals lack time for the vital
activity of promoting Sales of the organizations
products and services. CRM renders a helping hand
in providing the following services
4
a) Organizing and Analyze Customer data    The
customer data is invaluable to any organization
to pursue its interest in maximizing the profits.
CRM provides an interface to collect data as well
as to establish relationship by sending
quotation, following prospects, reminders and
newsletters to customers and keeping sales force
well informed on updates of the products and
customer status. b) Improving and Performance
tracking of Sales Professional        The
question on how to improve one's sales efficiency
in every organization is the biggest challenge of
today's managers. CRM provides with an interface
to centrally track sales opportunities, share
Excel Spreadsheets and customer contacts.   
Latest information on products and brand
strategies are communicated in an easier fashion
to the Sales force. This includes reporting and
analyzing data to take quick business related
decisions.
5
Marketing and Campaign management have been taken
to a new dimension of providing strategies and
information to sales force on their mobiles
through mobile applications. Accounting Services
are provided to track the expenditure on
marketing and campaign programs.    
Coordination of marketing campaigns from direct
mailings to web downloads with an eye on moving
leads to closed sales. We could measure the
effectiveness of campaigns through robust metrics
including number of leads that are contacted
versus those that have responded and those that
are closed.    Tracking sales leads, quotes and
signing renewals and contracts have been recorded
in a central repository. This enables us to
predict the Sales forecast and accurately
provision resources with the Production
department.
6
c) Lead Management Services to generate more
Business        The prospective customers in
any business need to be converted into customers
to maximize the profits of the organization. Lead
Management Services provides with information on
communications and quotes sent to prospects,
contact details and follow-up timings for sales
professionals to keep a track of the prospects.
The hot and warm leads are given preference while
the cold leads are stored in central repository
for promoting future marketing programs. An
application to Manage Emails and Calendar
Activities are also available.d) World class
Customer service to encourage customer
satisfaction and loyalty    Addressing customer
queries and grievances in a personalized manner
help in providing World class customer service.
Tracking all customer support issues originating
from a phone call or a web portal in a central
repository to improve customer service and inform
sales associates of potential hiccups before and
during the renewal process. The process allows
Analyzing of incidents, escalating issues and
tracking the responses.    The case history of
the customer would provide details to the
executive to provide the best fit solution over
the desk at the least possible downtime. Thereby,
providing suitable solutions to each customer and
ensuring repeat business from existing customers
and promoting new customers through their
references.
7
e) Design Targeted Marketing to promote Brand
Recognition and Brand Loyalty    The various
Marketing and campaign programs are targeted at a
Niche segment of consumers for example Mercedes
targets at the Wealthy Business Class Clientele
likewise Lamborghini and Ferrari attract Sportive
Business Class Clientele. The designing of
targeted marketing programs by these
organizations could promote Brand recognition and
Brand loyalty among Clients.f) Project
Management        Most companies take on
various assignments or Projects on a regular
basis. The execution of these projects require
intricate details from organizing to
implementation client fulfillment project,
internal projects or the series of tasks required
to get a new client into production. Host
project-related documentation, tasks and
communications--all in a central repository that
is accessed by your teams no matter where they
are working from.     The host of possibilities
rendered by CRM, make it a Versatile Software in
managing Customer Relations and in directing
Sales force in achieving Business Deal closures.
CRM also provides coordination between
departments and automates workflow through its
business cycles. CRM may in the future hold
personalized applications to each customer and
widen its horizon.
8
CONTACT ME _at_ 981 8282 106 sanganaktechnologies_at_gma
il.com
Write a Comment
User Comments (0)