SEO - Search Engine Optimisation - PowerPoint PPT Presentation

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SEO - Search Engine Optimisation

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Title: SEO - Search Engine Optimisation


1
SEO Changes You Should Consider for the Future
2
  • Last year search engine optimisation of websites
    changed. In the past you could make significant
    changes in your ranking by focusing on massive
    amounts of backlinks to your site. SEO was
    simple. You just acquired high numbers of links
    preferably with good Google PR to make the links
    more valuable. It was primarily a numbers game
    based on link quantity weighted by link quality.
  • Today if you try to get massive numbers of links,
    using automated tools and blog farms, you will
    not see your site climb in rankings. You are more
    likely to see your site drop in rankings or even
    be removed from the indexes by Google for
    attempting to manipulate search results. What do
    you need to do differently now?

3
  • Your new SEO plan must include a focus on quality
    above all other factors. You need to focus on
    having the best quality content on your sites and
    on every property your build for linking
    purposes. You need to build links from sites that
    provide quality information to readers, too. When
    you build links, or work with a search engine
    optimisation company, make sure everyone builds
    links from high quality sites. This builds
    greater trust with Google increasing your sites
    authority, PageRank, and search engine rankings.

4
  • The next factor to be keenly aware of is link
    diversity. Many site owners focused on only one
    type of link in the past and had great success.
    They used blog comments, social bookmarks, blog
    networks, or profile links using automated
    systems and were able to leap past their
    competition. Now Google and other search engines
    watch for link diversity. They expect to see a
    natural appearing mix of links coming from many
    different types of sites. You need links from
    blogs, videos, documents, social media, and other
    sources to have a well-rounded backlink portfolio
    that works.

5
  • What else do we recommend? You need to become
    highly engaged with your readers through social
    media outlets. Social proof is moving from a low
    impact ranking signal to a highly significant
    signal. You can listen to the voices from Google
    telling you it is not a major factor, but you had
    better not ignore it. Social media links and
    comments about your site are votes from real
    people saying your site is important. A more
    important fact is some of these people start
    linking to your site from their own blogs,
    videos, and social media profiles increasing your
    link quantity, quality, and diversity even
    further. Social media is the seeding ground to
    make a huge impact on your future SEO efforts.

6
  • Our final suggestion concerns time. Creating the
    high diversity high quality link profile you need
    for SEO success takes time. This is when engaging
    with a quality SEO partner makes sense. They can
    assist you in creating profiles, getting initial
    content up and running, and putting all the
    pieces in place for you to build an incredibly
    effective system for reaching new readers and
    bringing real customers to your site.
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