Title: The Power of Belief Complementary Therapies, Placebos and Healing
 1The Power of Belief Complementary Therapies, 
Placebos and Healing
www.guscairns.com 
 2Preparatory work
- Think of three adjectives that describe the kind 
of person you would like to be.  - e.g. If you are depressed think happy or 
fortunate or loved or gorgeous  - If you are stressed, think patient or calm or 
organised  - If you are sick, think healthy or strong or 
energetic 
  3Healing 
Orthodox medicine 
 4Complementary - or standard of care?
-  One daily aspirin cut the risk of heart attack 
by 28   -  400-800 IUs of vitamin E cut the risk of all 
heart attacks by 47 non-fatal ones by 77  -  Electro-acupuncture induced surgical 
anaesthesia in 99.6 per cent of women having 
Caesareans  -  6 out of 6 patients with NRTI-induced lactic 
acidosis (mortality normally 50) recovered when 
given intravenous B1, B2, niacin and l-carnitine  -  3g of l-carnitine for two months triglycerides 
down from 5 times normal to normal in 54 of 
patients on PIs  
  5Just feel better, or are better?
-  20 HIV and 9 HIV- gay men 
 -  Daily massage for a month 
 -  Massage subjects had lowered cortisol 
 -  CTLs (CD8 cells) and natural killer cells up/ 
 -  CD4 (T-helper) cells did not improve 
 -  Indian study homoeopathy vs placebo for HIV 
 -  PGL group stat. significant difference in 
CD4 counts  -  Placebo group non-significant results. 
 -  Asymptomatic HIV infection, differences not 
significant  
  6Two things are certain about pills that treat 
depression Antidepressants like Prozac, Paxil 
and Zoloft work. And so do sugar 
pills.Washington Post, Tuesday, May 7, 2002
A trial last month that compared the herbal 
remedy St. John's wort against the 
anti-depressant Zoloft. St. John's wort fully 
cured 24 percent of the depressed people who 
received it, and Zoloft cured 25 percent. but the 
placebo fully cured 32 percentWhat's more, the 
placebos, caused profound changes in the same 
areas of the brain affected by the medicines. One 
researcher has ruefully concluded that a higher 
percentage of depressed patients get better on 
placebos today than 20 years ago. 
 7Placebo response not all in the mind
- 51 patients with major depression. 8-week study. 
 - 52  receiving antidepressants responded 
 - 38 receiving placebos responded 
 -  Immediate decrease of prefrontal lobe activity 
in patients given antidepressants  - Gradual increase in prefrontal lobe activity in 
patients given placebo  
   8Placebo response not all in the mind contd.
- They were virtually indistinguishable. At eight 
weeks you couldn't tell them apart in terms of 
mood ratings.  - What happened at eight weeks plus a day was a bit 
different. Some of the placebo responders, when 
told they were on a placebo, had a deterioration 
of their mood. In fact, most of them did. Within 
a month, most of the placebo responders had 
enough depressive symptoms that they actually 
ended up on medications. Once people realised 
they were not taking real drugs, the placebo 
effect stopped.  - Leuchter AF, Cook IA, Witte EA, et al. Changes 
in brain function of depressed subjects during 
treatment with placebo. Am J Psychiatry 2002, 
159122-129. 
  9Placebo surgery?
Surgery has been slow to take up the challenge 
of British epidemiologist Archie Cochrane to 
prevent the introduction of new therapeutic 
procedures until randomised trials have shown 
them to be more effective than existing 
treatments... The fact that surgical trials 
cannot be double blind or placebo controlled is 
often seen as a major methodological problem. 
(BMJ, 1995, 3111243-1244 (11 November)  
Patients with osteoarthritis of the knee who 
underwent placebo arthroscopic surgery were just 
as likely to report pain relief as those who 
received the real procedure, according to a 
Department of Veterans Affairs and Baylor College 
of Medicine study published in the July 11, 2002 
New England Journal of Medicine. 
 10Not all in the mind  but by the mind
-  The changes reported in people's brains under 
the placebo effect are profound. But there's a 
Catch-22. You can't tell yourself, 'I know, I'll 
just kid myself it's working'. It's like deciding 
not to think of a skating hippo. The placebo 
effect is about something much more profound than 
self-deception. Luckily the strangeness of the 
human brain comes to the rescue - from studies of 
hypnosis.  - So, to repeat what Ive been saying, the effects 
of complementary therapy are NOT all in the 
mind. They are extremely physical.  - They may be physical because you take substances 
or had procedures done that have real effects.  - They may be physical because you are being 
touched, handled, listened to, counselled, or are 
relaxing  activities that all promote the 
parasympathetic response  - But they may also have a real physical efffect 
because the 70 of your brain that is unconscious 
is saying to the conscious half YOU ARE WELL.  - Many complementary medicines work by drawing out 
of you your own ability to heal yourself.  
  11The hidden observer
During the hypnotic state one part of the brain 
reports low levels of pain, while another reports 
a high level. After coming out of hypnosis the 
subjects report that they did feel pain - but 
under hypnosis a hidden observer in a 
dissociated part of their brain told then they 
were unable to perceive it. Michael Shermer, The 
Borderlands of Science, Oxford 2001 
 12The sceptical comp therapy user - how to set up 
your own placebo effect
- Intensive consultation 
 - Trust between patient and practitioner 
 - Medicine as process, not as cure 
 - The will to succeed 
 - Ritual and discipline 
 
  13Products, procedures, practices 
 14Homeopathy
- Principle of like cures like 
 - Almost infinitely diluted active substance 
 - The weaker it is, the stronger it is 
 - Memory of water theory 
 - Intensive consultation psychotherapeutic effect 
 
  15Massage, shiatsu etc
- Permission to be touched by a stranger 
 - Real effects on redistributing toxins like lactic 
acid out of muscles  - Parasympathetic relaxation effect 
 - Psychological effect reversion to infancy
 
  16Reflex Kinesiology
- Reflexes tested against questions 
 - Impossible to cheat 
 - Harnessing the unconscious and getting under the 
radar of denial 
  17Movement therapies
- Exercise is good for you 
 - Emphasis on combining movement with calm 
parasympathetic rather than sympathetic strength  - Connection with spiritual values, other cultures 
 
  18Practical demo autogenic training