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Employee Volunteer Programs Industry Trends presentation to COVA

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Industry Trends presentation to COVA presented by Elizabeth Feichter, Vice President Corporate Community Outsourcing Presentation Overview Nonprofit Sector Snapshot ... – PowerPoint PPT presentation

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Title: Employee Volunteer Programs Industry Trends presentation to COVA


1
Employee Volunteer ProgramsIndustry
Trendspresentation toCOVA
  • presented by
  • Elizabeth Feichter, Vice President
  • Corporate Community Outsourcing

2
Presentation Overview
  • Nonprofit Sector Snapshot
  • Volunteering in America Current Trends
  • Corporate Social Responsibility
  • Evolution
  • Elements
  • Business Case
  • Link to Corporate Volunteerism
  • Impact on Human Resources
  • Attitudes Toward Corporate Philanthropy Service
    During a Recession
  • Top Trends Affecting Employee Volunteer Programs
  • Interesting Facts Presidential Support of
    Volunteerism over the Decades

3
Nonprofit Sector Snapshot
  • 1.6 million nonprofits in the US
  • Only 51 generate more than 25K (file IRS Form
    990)
  • Contributions in 2008 307 Billion
  • 2 decrease 2007
  • 2.2 U.S. GDP
  • Funding Sources
  • 5 (14.5B) Corporations
  • 13 (41B) Foundations
  • 7 (23B) Bequests
  • 75 (229B) Individuals
  • Recipients

  • Religion 107B
  • Education 41B
  • Health 22B
  • Arts / Culture / Humanities (A/C/H) 13B
  • International 13B

Giving USA Foundation National Center for
Charitable Statistics, Urban Institute
4
Nonprofit Sector Snapshot
  • Sector Snapshot Georgia (2008)
  • 22,000 Nonprofits in GA
  • complex sector huge opportunity distraction
  • 57 increase since 1997 (14,155)
  • 35 have 25K gross revenue
  • 32 Human Service Organizations
  • youth development, disaster relief, housing
    services, family support, etc.
  • education (20), health care / mental health
    (12), community improvement (11)
  • Cobb, Fulton, Gwinnett DeKalb Counties 46 of
    organizations

5
Volunteering in America Current Trends
  • Volunteering in America 2008 State City Trends
    Rankings,
  • Corporation for National and Community Service

6
Volunteering in America Current Trends
  • In 2008, 61.8 million Americans or 26.4 of the
    adult population gave 8.1 billion hours of
    volunteer service worth 162 billion (using
    Independent Sectors estimate of the dollar value
    20.25 of a volunteer hour).
  • There were one million more volunteers in 2008
    than in 2002, and volunteering is stronger now
    than two decades ago.
  • Volunteer intensity is increasing.
  • Today, over a third of volunteers (34) serve
    intensively volunteering 100 or more hours
    per year.
  • In 2007, the proportion of volunteers giving 100
    hours reached its highest level since 2002 when
    35 of all volunteers gave 100 hours.
  • Economic Troubles
  • Organizations struggling to provide services on
    smaller budgets volunteers more vital to the
    health of our communities.
  • Impact on volunteers cost to serve (gas, etc.)

7
Volunteering in America Current Trends
  • Volunteer Retention
  • 1/3 of volunteers serve one year and do not
    continue to do so the next (ie in 2007 - 21.7
    million who served in 2006 did not volunteer in
    2007).
  • Dramatic cycling of people in and out of
    volunteering reinforces volunteer management
    is critically important creating positive
    volunteerism experiences is key to growing a
    widespread culture of service.
  • Research shows that the more time a person spends
    volunteering, the more likely he/she is to
    continue serving in the future.
  • Long-Distance Volunteering
  • Volunteers are willing to go long distances to
    help others, especially in disaster recovery.
  • 3.7 million Americans (6 of the total volunteer
    force) traveled long distance to volunteer (more
    than 120 miles away from their homes) last year.
  • Voluntourism is especially strong in areas
    impacted by Hurricane Katrina along the Gulf
    Coast at least 1/4 of Mississippis volunteers
    and 1/5 of Louisianas volunteers last year were
    out-of-state residents.

8
Volunteering in America Corporate Programs
  • Employee Sponsored Volunteer Programs
  • In 1992, 31 of companies reported using Employee
    Volunteer Programs to support core business
    functions.
  • By 2008, more than 81 of companies now
    incorporate their volunteer programs into the
    companys overall business plan.

9
Corporate Social Responsibility Evolution
Corporate Social Responsibility (CSR)
10
CSR Elements of Corporate Citizenship
  • What are the elements of Corporate Citizenship?
  • Living your values.
  • Practicing good governance and ethics.
  • Being involved in communities.
  • Making philanthropic contributions.
  • Incorporating into everyday business.
  • Creating value for shareholders and value for
    stakeholders.
  • Building trust relationships.
  • Being transparent accountable.
  • Providing safe, reliable products.
  • Treating employees well.
  • Having a positive, social impact.
  • Contributing to a sustainable environment.

11
CSR Business Case
  • Smart Investments Good Business
  • support a companys business objectives
  • enhance the companys reputation and brand
    visibility
  • create special/personal ties to customers
  • increase customer loyalty
  • provide a competitive edge and access to
    new/emerging markets
  • align with employee and executive interests
  • invest in the overall well-being of communities
    where the company operates.
  • Employee (Stakeholder) Benefit
  • supports workplace skill development
  • greater workplace satisfaction moral and
    retention (Great Place awards)
  • encourages and improves teamwork skills
  • attracts new talent

12
CSR Link to Volunteerism
  • How does Corporate Volunteerism Link to Corporate
    Citizenship?
  • Companies see corporate citizenship as an
    important part of their business. According to
    a report by the trustees of Boston College,
    companies believe
  • good corporate citizenship helps the bottom line
    (82)
  • corporate citizenship needs to be a priority
    (82)
  • the public has a right to expect good citizenship
    (74)
  • Investment in corporate citizenship has increased
    or remained constant among most businesses.
  • The link grows stronger According to The
    Corporate Volunteer Program as a Strategic
    Resource
  • 81.7 of companies focus their employee volunteer
    programs on core business functions
  • 52 stress a commitment to community service in
    their company mission statement to help build a
    cooperative corporate culture
  • 58 use their Employee Volunteer Program for
    recruiting and retaining employees

13
CSR Human Resources
  • If we invest in our associates, we create better
    citizens. We allow them to understand the
    communities which they are in, from which we hire
    them, and where we do business.
  • That is a responsible business practice.
  • Growing recognition of the important role
    employee volunteer programs can play in
    accomplishing the human resources goals of a
    business.
  • HR important internal partner
  • establishing channels of communication
  • providing pivotal roles tracking, evaluating
    integration
  • Trends in HR / Corporate Volunteerism
  • participation incorporated into employee reviews
  • company-sponsored volunteer time flextime
  • EVP serve as a guide in team-building career
    growth

14
Attitudes Toward Corporate Philanthropy Service
During a Recession
  • This may be the most challenging environment in
    history for corporate philanthropy.
  • When companies give away their resources to the
    community during times like these, is it
    perceived as a sign of weakness or strength?
  • Is it wrong to give money to charity when you are
    laying off employees?
  • Is it responsible for companies receiving
    government aid to continue philanthropy and
    service programs?
  • If employees are spending time on service, does
    it mean a company is not lean enough?
  • Summarized findings from the Taproot Foundations
    2009 survey of over 400 business professionals
    across the country
  • Taking loans and support from the government
    should not prevent companies from continuing to
    make grants and engage in service.
  • Philanthropy and service during workforce
    reductions should be maintained but positioned
    carefully.
  • Corporate community investment should not
    discontinue in less profitable times.
  • The recession should not compel companies to
    narrow their giving focus.

15
Attitudes Toward Corporate Philanthropy Service
During a Recession
  • Taproot Foundation
  • Survey Result Highlights
  • 84 disagreed that a company that still gives
    money to charity right now is clearly blind to
    the reality of todays economic conditions.
  • 68 agreed that executives should give more of
    their personal time money right now.
  • 63 disagreed that companies receiving support
    from the government should not be participating
    in philanthropic activities.
  • 75 agreed that they would be proud of their
    company if it gave time and money to charity
    right now.
  • 71 disagreed that volunteer activities hurt
    employee morale when a company is doing layoffs.
  • 63 agreed that when they have less money, they
    replaced their charitable giving with more
    volunteer time.

Taproot Foundation Business Professionals
Attitudes Toward Corporate Philanthropy During a
Recession, 2/09
16
Top Trends Affecting Employee Volunteer Programs
  • Trends have a palpable effect on Employee
    Volunteer Programs (EVP) managers work by
  • increasing expectations
  • creating challenges
  • exerting pressure to redirect efforts
  • Where do EVP trends originate from?
  • demands of employees
  • concerns of business executives
  • visions of community leaders
  • initiative of government officials, etc.
  • Trends pulled from Points of Light Foundations
    Top Seven Trends Affecting Employee Volunteer
    Programs.

17
Top Trends EVP
  • Skill-Based Volunteering
  • Leveraging employee skills talents (from 2009
    Deloitte/POL Volunteer IMPACT study)
  • 77 of corporate grant makers and 75 of
    nonprofits place a high value on employee
    skills. 
  • 95 of nonprofits agree they are in greater need
    of pro bono or skilled volunteer support. 
  • Statements are inconsistent with corporations'
    efforts to contribute skilled volunteers and
    nonprofits' efforts to seek them
  • Approximately 35 of nonprofits do not have the
    appropriate infrastructure needed to successfully
    deploy volunteers. 
  • 24 of nonprofits surveyed have no one in charge
    of volunteer management
  • 26 of corporations have no one to oversee an
    employee volunteer program.
  • 17 of corporations have no employee volunteer
    program at all.
  • Best Practices Taproot Foundation
  • Serves as the project management team to bringing
    together employee volunteers for multi-month
    assignments to provide Marketing, HR, IT or other
    professional services similar to the way the
    consulting world does.

18
Top Trends EVP
  • Rebranding Volunteerism
  • Traditional Stereotypes of volunteers are
    limiting employee volunteering
  • Many see typical volunteer as middle-aged
    motherly woman who is motivated by compassion.
  • Companies are beginning to expand the image of
    volunteers to include career-driven,
    young-professionals who are looking for adventure
    meaning in their lives
  • Examples Ralph Laurens GIVE and MINI Coopers
    MINI Motoring Hearts campaigns aim to create a
    more exciting, hip, and attractive image of
    volunteering.
  • Disaster Response Volunteering
  • During the natural disasters of 2005, employees
    demanded meaningful employer-facilitated
    opportunities to respond.
  • Companies are currently developing a plethora of
    policies, procedures, and programming to support
    disaster response volunteering.
  • Best Practices Bank of America integrating
    employee volunteering into their company-wide
    disaster planning.

19
Top Trends EVP
  • Diversity-Focused Volunteering
  • Corporate leaders have a renewed interest in
    corporate giving focused on racial, ethnic, and
    cultural diversity.
  • In a survey of multinational corporations,
    respondents cited diversity most often as a
    corporate giving program area that will have a
    greater importance now than in the past
    (Conference Board, 2006).
  • Best Practices Aetna focuses a lot of its
    corporate giving (including volunteering) on
    reducing racial and ethical disparities in
    healthcare. This strategy promotes its aim to
    improve health while developing Aetnas capacity
    to serve diverse populations, a key tenet of the
    companys growth strategy.
  • Cause Leadership Volunteering
  • The role of corporations including their
    employee volunteers in solving societal issues
    is evolving from that of resource provider to
    that of leader.
  • Researchers report that pioneer companies are
    sharing the drivers seat, rather than leaving
    the management of community programs to the
    nonprofit sector.
  • Best Practices British Petroleum has played a
    decisive role in the issue of global warming and
    GE is a key leader in developing strategies to
    improve healthcare in Africa.

20
Top Trends The Presidential Role in Supporting
Volunteerism
  • With a clear appreciation for how a culture of
    citizenship, service and responsibility enrich a
    nation and its citizenry, the Federal government
    has supported volunteering and community service
    in a variety of important and different ways
    during the past century
  • 1930s
  • At the height of the Great Depression, President
    Franklin D. Roosevelt established the Civilian
    Conservation Corps (CCC) as a way to put idle
    hands to productive use to meet public needs.
    From 1933 to 1942, the CCC put some 3 million
    unemployed men to work clearing trails and
    restoring public lands. They have been credited
    with renewing the nations decimated forests by
    planting an estimated 3 billion trees.
  • 1960s
  • The cause of federally supported civilian service
    was renewed with President John F. Kennedy's
    creation of the Peace Corps and President Lyndon
    B. Johnson's creation of VISTA (Volunteers in
    Service to America). In that same period, the
    Foster Grandparents, Senior Companions, and
    Retired Senior Volunteer Program began to show
    how older Americans could establish meaningful
    relationships with people in need.
  • 1970s
  • National Volunteer Week (which just wrapped up
    this past April 19 25, 2009) was instituted in
    1974 when President Richard Nixon signed an
    executive order to establish the week as an
    annual celebration of volunteering.

21
Top Trends The Presidential Role in Supporting
Volunteerism
  • 1990s
  • President Bill Clinton and Congress created the
    Corporation for National and Community Service by
    combining the Commission on National and
    Community Service with the federal domestic
    volunteer agency ACTION, uniting the full range
    of domestic community service programs under the
    umbrella of one central organization and creating
    a new national service program AmeriCorps.
  • 2000s
  • In January 2003, by Executive Order, President
    George W. Bush announced the formation of the
    Presidents Council on Service and Civic
    Participation which included programs that called
    on all Americans to devote the equivalent of two
    years of their lives4,000 hoursto service and
    volunteering.
  • Current
  • On March 26, 2009, President Barack Obama signed
    the Edward M. Kennedy Serve America Act,
    reauthorizing and expanding the mission of the
    Corporation for National and Community Service
    by increasing opportunities for Americans of all
    ages to serve, supporting innovation and
    strengthening the nonprofit sector and
    strengthening the management, cost-effectiveness
    and accountability of the Corporation.

22
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