Embracing Change: Libraries and the New Information Experience

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Embracing Change Libraries and the New
Information Experience

• A presentation byGeorge NeedhamVP for Member
  Services, OCLC
• at
• Content UnleashedThe 48th NFAIS Annual
  ConferenceFebruary 28, 2006

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OCLC Reports
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Key Findings of the Scan

• Self-service

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Key Findings of the Scan

• Self-service
• Disaggregation

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Key Findings of the Scan

• Self-service
• Disaggregation
• Collaboration

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OCLC Reports
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OCLC Reports
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to boldly go where no library cooperative has
gone before
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What did we want to know?

• Preferences in information seeking
• Use of libraries, including electronic sources
• Libraries vs. Search Engines
• The Library brand what does it mean?
• The librarys purpose and mission

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Key Findings of Perceptions
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Library Use

• 96 have visited a library 72 hold a library
  card
• 57 use a library several times a year or more
• How has your personal library use changed over
  the past 3-5 years?
• 25 say their library use has gone up
• 31 say it has gone down
• 44 note no change

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Familiarity and Favorability

• Search engines --- 88
• Libraries --- 79
• Book stores --- 77
• Online book stores --- 58
• Online libraries --- 46

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Who has worthwhile information?

• Google --- 93
• Ask Jeeves --- 88
• Yahoo --- 85
• MSN --- 81
• Library web sites --- 78

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What sources have you used?

• Google --- 71
• Yahoo --- 64
• MSN Search --- 48
• Ask Jeeves --- 46
• Netscape --- 26

• Lycos --- 28
• AltaVista --- 28
• Library Web Site --- 21
• Online librarian (Ask a Librarian) site --- 5

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Finding New Web Sites

• Friends --- 61
• Links from other sites --- 59
• News media --- 52
• Promotions/Advertising --- 39
• Library web site --- 15
• Librarians --- 8

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Starting an Information Search

• Search engine --- 84
• E-mail --- 6
• Topic-specific web site --- 2
• Online news --- 2
• IM or online chat --- 1
• Library web site --- 1

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Trustworthiness
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Respondents Advice to Librarians

• Products and services
• Customer services
• Facilities and environment
• Staff

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Stop making it feel like church!
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Lets really unleash content!
The impact would be awesome!
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Thanks!OCLC reports are available for free
download athttp//www.oclc.org/reports/