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Sponsorship Proposal

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Sponsorship Proposal Presented by | Conquer Productions 702-251-8262 ph dwoerner_at_embarqmail.com ... – PowerPoint PPT presentation

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Title: Sponsorship Proposal


1
Sponsorship Proposal
Presented by Conquer Productions 702-251-8262
ph dwoerner_at_embarqmail.com
2
Off-Roads Branding Opportunity
  • Endurance sport provides ideal market for
    promoting a wide range of products.
  • Attracting many national brands such as Monster
    Energy, Red Bull, Rockstar, Makita, Bosh, Lucas
    Oil, Toyota, Amsoil, TRAXXAS.
  • Extensive television coverage including live and
    tape delayed broadcast on CBS Sports and SPEED
    TV.
  • Lucas Oil Series only series other than NASCAR
    to broadcast entire season on a national network!

3
Off-Roads Branding Opportunity
  • Nationwide branding exposure CBS Sports 28 M
    viewers
  • Up to 5M in exposure value (based on JJ reports)
  • National exposure at a fraction of normal
    television cost offers more exposure for less
    investment.
  • Popular fan friendly sport 250,000
    spectators and growing SOLD OUT!
  • Takes place in the largest markets in U.S. with
    extensive event promotion Great on-site brand
    exposure

4
The Conquer Team
  • Experienced team on asphalt road courses and
    circle track for a top notch professional racing
    program.
  • Driver Dow Woerner

5
Dow Woerner
  • Broad range of racing experience
  • 12 years of motocross racing
  • 4 years of ¼ mile drag strip racing
  • Started racing asphalt circle track in 1998 and
    road racing in Legend cars, NASCAR Dodge weekly
    racing series Super Late Models.
  • Presently in the open wheeled Whelen NASCAR
    Modified series, finished 3rd in points for 2008
    with 5 wins.

6
Racing Series
  • Lucas Oil Series Off Road Racing

The Lucas Off Road Racing Series is the evolution
of the long standing support of short course
racing by Forrest Lucas and Lucas Oil. Steeped in
the Midwest tradition of short course off road
racing infused with a West Coast influence, Lucas
Oil Off Road Racing brings intense four wheel
door to door action to challenging, fan friendly
tracks. Lucas Oil Off Road Racing Series This is
Short Course
7
TV Exposure
  • 5M exposure value (Joyce-Julius)
  • Over 28 Million Viewers
  • Scheduled prime time televised events 201116
    Races, 8 weekends
  • 8 hours of broadcast on CBS!
  • SPEED broadcast 30 HD 1 hour episodes
  • Versus 16 HD 1 hour episodes
  • MavTV 16 HD episodes
  • Demographic stats
  • 18 to 35 55
  • 36 to 54 35
  • 78 Male

8
PRINT WEB National Exposure
  • Off-road racing is covered by more than 75
    publications newspapers regularly
  • Websites receive millions of monthly impressions

9
Other Media Exposure
  • Various Local broadcasts
  • Live Internet Coverage
  • Radio
  • Industry Periodicals
  • Industry Websites
  • Trade Shows
  • Sponsor Advertising and Promotions
  • Contingency booth
  • Series Promoter Advertising
  • Race programs
  • Driver websites

10
Investment Sponsorship Opportunity
  • Premium TITLE Sponsorship 12,500
    per race
  • 25,000 per weekend
  • Associate Sponsorship
    3,500 per race
  • 7,000 per weekend
  • Optional on-board camera Versus, Speed, MavTV
    2,000 per race
  • 4,000 per weekend
  • Optional on-board camera CBS Sports
    3,125 per race
  • 6,250 per weekend
  • (Optional camera guarantees national
    exposure!!)

11
Investment Sponsorship Opportunity
  • 2011 Season - 16 races, 8 weekends
  • Primary Sponsorship 25,000 X 8 weekends
    200,000 for the season. (paid in four
    installments of 50,000)
  • Wrap on 48 foot semi hauler (large, both sides,
    and rear door),
  • Wrap on race truck with coverage on hood and side
    doors (multiple bodies),
  • Large banners on side skirts of hospitality tent,
  • Team hats
  • Large ad on t-shirts, drivers suit, helmet, and
    jackets
  • Logo on calendars and business cards, and
    signature cards
  • Sponsorship mention during driver interviews
  • Advertisement videos playing on 40 inch flat
    screen mounted to the side of the trailer
  • Limited personnel appearances with hauler and
    truck
  • Display section reserved inside hospitality tent
    at track side.
  • Large front page presence with link on teams web
    site.
  • Coverage on CBS, Speed, Outdoor, Versus, Mav TV,
    plus repeat airings
  • Direct access to race fans (including pit pass)

12
Investment Sponsorship Opportunity
  • 2011 - 16 races, 8 weekends
  • Secondary Sponsorship 7,000 X 8 56,000 for
    the season. (paid in four installments of
    14,000)
  • Wrap 48 foot semi hauler (medium, both sides, and
    rear door)
  • Wrap on race truck with coverage on visor and
    quarter panels (multiple bodies)
  • Medium banners on side skirts of hospitality tent
  • Team hats
  • Medium ad on t-shirts, drivers suit, helmet, and
    jackets
  • Logo on calendars and business cards, signature
    cards
  • Sponsorship mention during driver interviews
  • Advertisement videos playing on 40 inch flat
    screen mounted to the side of the trailer.
  • Medium front page presence with link on teams web
    site.
  • Coverage on CBS, Speed, Outdoor, Versus, Mav TV,
    plus repeat airings.
  • Direct access to race fans (including pit pass)

13
Comparison Other Media
  • National Print Advertising
  • Outdoor Life Magazine 64,600Circulation
    925,000
  • Sports Illustrated 320,000Circulation
    3,150.000
  • TIME Magazine 255,840Circulation 3,250,000

14
Comparison Other Media
  • National TV Advertising
  • 30-Second TV Advertisement Spot
  • American Idol 780,000
  • Grey's Anatomy 465,000
  • Desperate Housewives 378,000
  • Sunday Night Football 350,000
  • Kid Nation 101,000
  • Kitchen Nightmares 75,000
  • The average TV commercial ad production cost is
    around 350,000

15
Branding Marketing Assets
  • Race vehicle graphics

16
Branding Marketing Assets
  • Race vehicle graphics
  • Support vehicles

17
Branding Marketing Assets
  • Race vehicle graphics
  • Support vehicles
  • Hauler tractor trailer rig

18
Branding Marketing Assets
  • Race vehicle graphics
  • Support vehicles
  • Hauler tractor trailer rig
  • Team uniforms

19
Branding Marketing Assets
  • Race vehicle graphics
  • Support vehicles
  • Hauler tractor trailer rig
  • Team uniforms
  • Pit Awnings Banners

20
Exposure Other Promo Items
  • Driver racing suit theme

21
Exposure Other Promo Items
  • Driver racing suit theme
  • Helmet graphics

22
Exposure Other Promo Items
  • Driver racing suit theme
  • Helmet graphics
  • In-Car TV camera Sponsor logo in focus

23
Exposure Other Promo Items
  • Driver racing suit theme
  • Helmet graphics
  • In-Car TV camera Sponsor logo in focus
  • Promotional clothing with sponsor theme

24
Exposure Other Promo Items
  • Website Theme Website to be themed with title
    sponsor look and graphic design with links to
    sponsors website
  • Web Videos YouTube, Face Book, Twitter, My
    Space
  • Webcast and DVD promotion
  • Interview mentions
  • Sponsorship Networking Opportunities
  • Hospitality Events for Sponsors at Races VIP
    Area in Pit for sponsor guests

25
Exposure Other Promo Items
  • TV advertisement exposure from series promotion.
  • Available for print advertisement for title and
    from other sponsors.
  • Highway exposure from transporter traveling to
    races and parked at venues.
  • Driver and car promotional appearances for
    sponsor.

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