Baby Diapers & Wipes Market In India - PowerPoint PPT Presentation

Loading...

PPT – Baby Diapers & Wipes Market In India PowerPoint presentation | free to download - id: 3bb119-NTZhY



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Baby Diapers & Wipes Market In India

Description:

M.Mallyah INDA - USA Representative - India Disposable Nonwovens Retails sales, Fabric consumption and Value Disposable Nonwovens Growth rate predictions ... – PowerPoint PPT presentation

Number of Views:925
Avg rating:3.0/5.0
Slides: 27
Provided by: textilecon
Learn more at: http://www.textileconferenceiitd.com
Category:
Tags: baby | diapers | india | market | wipes

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Baby Diapers & Wipes Market In India


1
  • Baby Diapers Wipes Market In India

M.Mallyah INDA - USA Representative - India
2
Presentation Structure
  • Disposable Nonwovens Retails sales, Fabric
    consumption and Value
  • Disposable Nonwovens Growth rate predictions
  • Market potential of baby diapers and market share
  • Growth driving and impeding factors for baby
    diapers
  • Disposable wipes market and market share in India
  • Growth driving and impeding factors for wipes
  • Disposable wipes Global trends

3
Disposable Nonwovens - Retail Sales M
Absorbent hygiene
Source India Nonwovens Outlook, INDA
Ian Butler, India
4
Disposable NonwovensProduction M Units
Absorbent Hygiene
Source India Nonwovens Outlook, INDA
Ian Butler, India
5
Consumption of Nonwoven Fabrics
In India (M )
6
Disposable Nonwovens Fabrics Value M
Source India Nonwovens Outlook, INDA
Others include Fabric
softener substrate, Sorbants, Ian
Butler, India
courier envelopes,
sterile / nonsterile packaging materials
7
Disposable Nonwovens Fabric Volume M,m²
Source India Nonwovens Outlook, INDA
Ian Butler, India
8
Volume of Nonwoven Fabrics in India (Tons)
Source India Nonwovens Outlook, INDA
Ian Butler, India
9
Market Potential For Baby Diaper In India
Source INDA Estimates
10
Baby Diaper Market Share In India -07
Source INDA Estimates
11
Growth Drivers for Baby Diapers
GDP Increase, Disposable Income Std of
living Increase in Literacy rate Awareness of
Hygiene among lower middle class and country side
women Increasing Working Women Population Reductio
n in Raw material particularly the high
performance absorbent core Overall reduction in
the cost per unit at the retail level Increase in
retail outlets Mall Culture Marketing Drive by
Multinationals in the country side
12
Nonwoven Consumption Rises as GDP per Capita
Increases
Kg/capita
N. America
Taiwan
E. U.
Japan
Korea
Trend Line
Turkey
Czech Rep.
Latin America
INDIA
PPP in US equivalents
Source INDA Estimates
13
Market Progression as Industry Develops(kg per
capita consumption)
Developed Industry Higher disposables
Early Development Higher durables
Source INDA Estimates
14
Production Capacity of Nonwoven Fabric India
15
2007 Nonwoven Consumption By Diaper Component
16
Growth Impeding Factors for Baby Diapers
Launderable Cloth Nappies, Nappy pads and Liners
at cheaper price than Diapers High cost of
diapers Rs 9 to12 per diaper Cost Conscious
parents using cloth diapers in the day and
Nonwoven diapers in the night giving both baby
and parents the option for peaceful sleep
Cultural aspects Cloth diapers are often
viewed as the better choice, cooler in summer and
does not cause rashes A misconception Kimberly
Clark began to address some of the misconceptions
by educating mothers through their pediatrician
program about the benefits of disposable diapers
and the importance of dry skin with regard to
babys health
17
Disposable Wipes Market in India
  • Wipes market in India is in embryonic stage.
  • Retail statistics are unreliable due to its small
    size
  • INDA estimates US 9 M as the total value of the
    fabric used by wipes Industry in 2007
  • Nonwoven materials consumed in 2007 by disposable
    wipes including imports is around 6M m²
    equivalent of 300 tons or 0.3
  • Wipes market grows at around 12 per annum
  • Baby wipes market account for 80-85 of the total
    wipes market
  • Baby wipes market expand at a much higher rate at
    20 per annum due to the presence of
    multinationals and their marketing drive
  • INDA estimates the total retail sales of wipes at
    US 16M by 2012 with a consumption of 11 M m²
    fabric or 550 tons

18
Factors impeding wipes market growth in India
  • Cultural ethic to use cotton Launderable wipes
  • Not in favor as they are disposable Waste of
    money to use a wipe once throw it.
  • Expensive around Rs 2 to 3 per wipe
  • Most disposable wipes are imported from Malaysia,
    Indonesia China
  • Till last year, most of the spunlace material
    used for wipes was imported
  • Household wipes and Industrial wipes are yet to
    pick up
  • Many local regional players without a
    manufacturing base and marketing drive

19
Growth factors driving wipes market in India
  • Two new spunlace manufacturing units in india and
    more to join
  • More convertors are getting into the market
    making wipes available at affordable prices.
  • With fall in oil prices, fibre prices are bound
    to fall making the manufacturing cost cheaper
  • Growth in organized retail, increase in
    disposable income and working women or urban
    populace
  • Household Industrial wipes will hit the market
    soon

20
Major Participants in disposable wipes
market in India
Source INDA Estimates
21
Disposable Wipes Global trends
  • High Consumption in North America, Europe, Japan
    and other high GDP nations.
  • America consumes 14 and Europe 16 of their
    Nonwoven fabric production in wipes
  • Strong Growth in South America, Eastern Europe,
    Middle East and China as GDP grows
  • In Asia, Japan uses a high volume of wipes at
    62787 tons or 17, China produces more volume at
    92000 tons or 8 and Korea 6912 tons or 3.2
  • First market developed globally is baby wipes
    Import then production
  • Annual Growth rate is 15 per year
  • Household wipes constitutes 46, baby wipes 31
    and personal wipes 23 of the total wipe
    production

22
What Drove the Consumer Market Globally? 1997-2007
  • New Household Products
  • ??Electrostatic and Floor Cleaning (Swiffer -PG,
    Pledge SC Johnson, Scotch Brite-3M) Swiffer is a
    billion dollar product line for Procter Gamble
    worldwide.
  • ??Disinfecting / Hard Surface wipes by Clorox,
    Lysol, Scotch Brite. This is a half billion
    dollar market in N.A.
  • ??Furniture polishing Window cleaning (Pledge
    and Windex by SC Johnson)
  • ??Automotive interior cleaning, tire wipes, bug
    removal, leather protection, waxing

23
What Drove the Consumer Market Globally? 1997-2007
  • New Household Products
  • ??Electrostatic and Floor Cleaning (Swiffer -PG,
    Pledge SC Johnson, Scotch Brite-3M) Swiffer is a
    billion dollar product line for Procter Gamble
    worldwide.
  • ??Disinfecting / Hard Surface wipes by Clorox,
    Lysol, Scotch Brite. This is a half billion
    dollar market in N.A.
  • ??Furniture polishing Window cleaning (Pledge
    and Windex by SC Johnson)
  • ??Automotive interior cleaning, tire wipes, bug
    removal, leather protection, waxing

24
What Drove the Consumer Market Globally? 1997-2007
  • New Personal Products
  • ??Feminine Care Always, Fresh n Up, Playtex
  • ??Cosmetic/Facial Cleaners Biore, Neutrogena,
    Oil of Olay, Ponds Dove These are relatively
    expensive (20-25 cents each)
  • ??Toilet Wipes Charmin, Cottonelle, Wet Ones,
    Fresh n Up
  • ??Bath, General Purpose, Incontinence Comfort
    Personal, Splash n Go, Wet Ones

25
What Drove the Consumer Market Globally? 1997-2007
  • Baby Wipes
  • ??Was the first market to have considerable
    volume
  • ??Volume grew during the past decade as product
    was used for more than just wiping babies. Used
    in many other areas and led to the Personal and
    Household wipes growth
  • ??Volume now static
  • New Product
  • ??Flushable Training wipes

26
Thank You
About PowerShow.com