Writing Headlines Advanced rules and techniques for writing

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Writing Headlines

• Advanced rules and techniquesfor writing
  captivating, correct headlines.

Material property of the AR Dept. of Education
Distance Learning Center. It may be used for
non-profit, educational use only after contacting
the ADE DLC at http//dlc.k12.ar.us ER adapted
from jteacher.com
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What Information to Use?

• Headlines summarize the story look at the lead
• Headlines are specific
• Name of who won
• Outcome of event
• Secondary headlines can use any of the story info
• Quotes
• Interesting Facts
• Whatever is in the headline must be in the story

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Headlines vs. Titles

• Titles are one or two word descriptions and
  usually do not contain a subject and verb
• Homecoming
• Race
• Headlines look almost like sentences but only
  contain striking, strong content words and
  phrases
• Jones out for season
• Hornets win fifth state title

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Headline Combinations
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A hammer consists of one or more lines of primary
over one or more lines of secondary.
Hammer
This is the most common type of combined headline.
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A kicker consists of one line of secondary over
one or more lines of primary.
Kicker
Five inches of rain dont dampen festivities
Reign Rain
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A tripod consists of two or more lines of
secondary stacked beside the primary. This is a
more graphically challenging design.
Tripod
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A tripod consists of two or more lines of
secondary stacked beside the primary. This is a
more graphically challenging design.
Tripod
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A wicket consists of two or more lines of
secondary over one or more lines of primary.
Wicket
Secondary
Primary
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Headline Rules
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