The Resorts Experience Company - Atwood LLC

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A Purpose Driven
Resort
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The Resort Experience Company The Difference
is in the Experience Differences!
Akron General Wellness LifeStyles Kent State
University Education Wibels Restaurant Group,
Inc World Class Short Game Course Breitenbach
Wine Cellars Vineyard The Resort Experience
Company - Atwood, LLC
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Mission

• To be the 1 Resort Experience in
  Ohio
• Follow the Cardinal to Atwood.

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Vision

• To be Ohios One Resort Experience featuring
  healthy resort experiences, leisure vacations,
  golf from scratch, spa beauty, corporate
  conferences education experiences, personalized
  health, fitness wellness programs, Golf
  Lake, Word Class Short Game Golf Learning
  Experience and lifestyle real estate.

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Top 10 Reasons for Atwoods Future
Success!!
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• TOP 10 Reasons for Atwoods Future
  Success!!
• 10. Upgrade the Resort Assets Technology
• 9. Change the Atwood Business Model
• 8. Reposition existing space for greater
  profits New Restaurant Dining Room
  Kitchen, Ohio Sports Bar and Catering Kitchen,
  Spa, Wellness Fitness
• 7. Theme the Resort focusing on The
  Experience Economy
• 6. Identify Economic Zones and introduce
  qualified tenants for each zone
• 5. New Golf Experience with LifeStyle Real
  Estate, Cabins, Vineyard Villas
• 4. Hotel changed to a Resort Club House with
  rooms where Every Guest WANTS to be a Member
  and/or Owner (Pro Shop and Real Estate at
  Entrance)
• 3. Five Hundred owners of Resort Club vs.
  one owner Resort
• 2. Wellness LifeStyle by Akron General with
  KSUT instruction
• 1. KSUT Education with TREC and TREC Tenants
  as facilitators for Entrepreneurial focused
  classes (Cabins for resident students from across
  the globe)

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New Business Model with 13 economic
zones Resort Hotel
Strategic Partners Experiences increase the
number of visitors to the resort
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Objective (20 years) Real Estate Development
Resort assets worth over 150 mill. with over
500 jobs
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Peninsula Cabin Club for Families Students
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Harmon World Class Short Game Golf Course
at Atwood - the key to Growing the Game
of Golf 30 Golf Margins
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Synergy Possibilities
Atwood Lake Resort
Destination Purpose Driven Resort
Lake, Golf Spa Resort With 155 Experiences and
52 Events
The Peninsula Beach Sports Club
Kent State Opportunities
Atwood Region Facilities Great Restaurants,
Great Rooms, Great Meetings, Great Parties
Health Wellness for Kids, Parents and
Extended Families
Guest Offering
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Atwood Kent State Tuscarawas

• Short Term
• Goal 1 Learning Conference Experience in
  Ohio
• Add KSUT Business Development Center for Carroll
  County
• Upgrade all technology to Corporate Conference
  Center Kent State Tuscarawas status
• Grants 1,000,000
• Long Term
• KSU Tuscarawas campus extension at Atwood Lake
  Resort
• KSUT Learning Center at Atwood Lake Resort
• KSUT Corporate Conference Center at Atwood
• KSUT Wellness Preventative Medicine
  curriculum extension based out of Atwood Lake
  Resort
• KSUT Golf program extension based out of Atwood
  Resort
• KSUT Horticulture extension based out of Atwood
  Resort
• KSUT Resort, Club Leisure Real Estate
  Hospitality Program extension at Atwood
• KSUT / Carroll County Business Learning
  Center at Atwood Lake Resort

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• Health Wellness is a key component of the
  offering to our target consumer. It has been
  determined that these services are critical to
  execution of the vision as well as enhancing the
  opportunity for longer visits and better
  experiences for our clients. Wellness is not
  dependent on weather or season most of offering
  indoors. We have extended indoor activities with
  this loan
• Strategic Benefits
• Expected offering at a Resort with our vision
• Added ambiance
• Added amenities
• Increased multiple day stays
• Partner/Brand Validation introduction to
  additional health facilities in area
• Added Value to our Consumer - If we can assist
  in Health Wellness and/or Rejuvenation, they
  will come often and stay a long time
• Synergy with other pieces of the offering
  strengthens the whole

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Wibels Restaurant Group CEO/Owner Mark
Wibel Mark Wibel was a former owner/Executive
of Outback Restaurants, recent President/owner of
Carrabba's Italian Grills (recently sold interest
in Canton Carrabbas) and now owner of
CheeseBurger Paradise, formerly owned by Jimmy
Buffet and OutBack - now being purchased by
Wibles Restaurant Group. Mark owns Wibels
Restaurant Group and we are discussing his
company taking charge of ALL food and beverage at
Atwood. This contract would include the wellness
items, regional dishes such as Amish Chicken and
fresh local vegetables and Fish. We are
discussing a contract with Breitenbach Wine
Cellar which would become part of the Wibels
Group responsibility, assuming we are successful.
Wibel Restaurant Group will also be involved
with and responsible for the Ohio Sports
Bar. Mark is from Michigan. Several years ago,
we started discussing bringing the operating and
marketing protocols of organized and successful
restaurants, such as OutBack and Carrabbas, to
Destination Resorts and Country Clubs (names not
included). This property is positioned to bring
these operating and marketing protocols to the
table and add regional items to round out the
menus.
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Breitenbach Wine Cellars

• Breitenbach Wine Cellars 5934 Old Route 39 NW,
  Dover, OH.
• Located in the heart of Amish Country
• One of Ohios oldest and largest wine cellars
• Possibly interested in growing grapes at Atwood
  Resort - actually was interested in purchasing
  the Resort at one time
• Owner Duke Brixler creating a wine for new KSU
  Tuscarawas Cultural Arts Center
• Will add to the KSU Tuscarawas Culinary and
  Hospitality programs to be taught partially at
  Atwood
• Will help position Atwood Resort as a major
  competitor of Gervasi Vineyard Italian Bistro
  - Experience Restaurant and Wedding site in
  Canton
• Will further the Atwood Lake Leisure Business,
  Corporate Conference and Wedding businesses.
• Very good tie to Amish Villages Breitenbach
  located at Sugarcreek

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• The Resort Experience Company
  -Atwood, LLC
• CEO/Owner TREC -Atwood - John F. Meeske,
  CEO/Owner Resorts and Clubs, Inc.
  www.ResortsandClubs.com, CEO/Owner TREC LLC
• COO/Owner TREC -Atwood Mark Wibel, CEO and
  Owner of Wibel Restaurant Group, former CEO
  Carrabba's, current owner of Carrabba Restaurants
  and Cheese Burger Paradise restaurants
• Atwood Real Estate Broker - Chuck Cherney,
  President Cherney Associates, Inc., RE Broker,
  Finances, Contracts, Appraisals, Leases, Sales of
  RE and Businesses
• Atwood Real Estate Development - Ray Gill,
  Architect, President Ray Gill Associates, RE
  Sales, Development of Peninsula Club, Development
  of Vineyard Villas, Development of Golf Villages,
  Sales and Marketing of all Developments
• VP The Resort Club Experience Company/Owner /
  Resort Training / Real Estate Manager - Carole
  Meeske, Operating Protocol, RE Sales, Guest
  Relations, Owner Relations, Property Owner
  Relations, Member Relations, Property Management
• Electronic Marketing - Eric Trout, Fund raising,
  Resort Sales Marketing, Electronic Resort
  Marketing, Outdoor Experiences, Resort Marketing
  Software and Reservation Systems
• Sales Marketing /Owner The Resort Club
  Experience Company Derek Meeske, Fund Raising,
  Resort Sales Marketing, Resort Training,
  Operations
• World Class Short Game Golf Course Ron Lavoie -
  License Fitness Golf to enhance
  overall Atwood Golf Experience Golf Experience

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Strategic Partners, Purposes Experiences
increase the number of visitors to the resort.
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Marketing Strategy 1
Follow the CARDINAL to Atwood

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Marketing What is our Market?
Within 100 Mile Radius 9.7 million
Residents 240,000 Businesses
Within 200 Mile Radius 24 million residents
550,000 Businesses

• Amish Country (30 mi)
• - Visitors 5.3 Million
• Revenue 1.2 Billion
• About 10 Million meals served

Goal 72 Repeat Referral
Business 250,000 Past Guests
23,000 Past Groups
Health Wellness Center Conferences will draw
from 200 mile radius
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Purpose Driven Resort Hotel
Add Programs Increase Occupancy
TREC ATWOOD LLC CONFIDENTIAL INFORMATION
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Marketing Budget Comparison
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Resort Gross Sales (Millions)
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Resort Employee Growth