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1970’s American Culture


1970 s American Culture 1970 s American Culture Events Inventions Fads Fashion Men Women Music TV Shows Celebrities Movies Cars 1970 s Women s Fashion ... – PowerPoint PPT presentation

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Title: 1970’s American Culture

1970s American Culture
1970s American Culture
  • Events
  • Inventions
  • Fads
  • Fashion
  • Men
  • Women
  • Music
  • TV Shows
  • Celebrities
  • Movies
  • Cars

1970s Womens Fashion
1970s fashion Early 1970s Late
1970s Platform shoes Miniskirt Hairstyles
Punk Cosmetics Jordache
1970s fashion

Began with a continuation of the mini skirts,
bell-bottoms and the androgynous hippie look from
the late 1960s. These include platform shoes
which appeared on the fashion scene in 1971 and
often had soles 2-4 inches thick. These were worn
by both men and women. Wide-legged, flared jeans
and trousers were another fashion mainstay for
both sexes
Early 1970s
  • Jeans remained frayed, and the tie dye shirts and
    Mexican peasant blouses. In addition to the mini
    skirt, mid-calf length dresses called "midis" and
    ankle-length dresses called "maxis". A variety of
    the "maxi" was the high-necked "granny" dress.
    This was typically worn with lace-up boots and
    chokers. Jeans waistlines lowered to 4 inches or
    even less as "hip huggers" with "bell-bottoms"
    became the height of denim fashion.

Jordache Jeans
Late 1970's
  • Neckties became wider and bolder, and shirt
    collars became long. The zippered jumpsuit was
    popular with both men and women. Neck-scarves
    were also used. Skin-tight Spandex trousers, tube
    tops, and slit skirts were popular for a while at
    the very end of the decade. There was a brief
    craze for transparent plastic trousers worn with
    leotards underneath. Silk blouses,
    spaghetti-strapped tank tops and shirt-waist
    dresses were also worn.

Fashion Pictures
Platform shoes
  • Soles 2-4 inches thick became the style for both
    men and women. Another trend for both sexes was
    the fitted blazer, which flared slightly at the
    hip. The buttons were covered and the lapels
  • Teenage girls and young women the crop top was
    often worn, sometimes with a halter neck or else
    tied in a knot above the midriff. hip-huggers
    were replaced by the high-waisted jeans and
    trousers with wide, flared legs.


  • Other hairstyles of the early to mid 1970s
    included the wavy "gypsy" cut, the layered shag,
    and the "flicked" style in which the hair was
    flicked into resembling small wings at the
    temples, punk singer Debbie Harry of Blondie
    sparked a new trend with her shoulder-length,
    dyed platinum blonde hair worn with a long fringe


  • Punk as a style originated from London from the
    designer Vivienne Westwood and her partner
    Malcolm McLaren. Punk had at its heart a
    manifesto of creation through disorder. Punk
    fashion can be traced to the ripped jeans, torn
    t-shirts, scrappy haircuts, and worn and torn
    leather jackets sported by members of the Sex
    Pistols. bands had shown up in cities across the
    world. Some small elements that spoke of a
    person's punk roots were safety pins, black PVC
    or tartan bondage trousers, leopard-print

-Daytime "natural look -Evening sexualized
glamour -Cosmetic items that were typically
omitted during this era included Mascara Lip
Liner Artificial Eyelashes Heavy Cakey Matte
  • Ford Torino
  • Ford Pinto
  • Chevrolet Vega
  • AMC Gremlin
  • Pontiac Firebird
  • Pontiac GTO
  • Ford Mustang

1970s Celebrities
  • Al Pacino
  • Pacino 2
  • Dustin Hoffman
  • Hoffman 2
  • Clint Eastwood
  • Eastwood 2
  • Sylvester Stallone
  • Stallone 2

Al Pacino
  • best known for his role as Michael Corleone in
    The Godfather trilogy
  • During the 1970s, Pacino had four Oscar
    nominations for Best Actor for his performances
    in Serpico, The Godfather Part II, Dog Day
    Afternoon, and ...And Justice for All.

Pacino (cont.)
  • Won an Oscar in 1993 for his leading role in
    Scent of a Woman.
  • Has also won 3 Golden Globes.

Dustin Hoffman
  • Has a reputation for being difficult to work
  • He was voted the 28th Greatest Movie Star of all
    time by Entertainment Weekly.
  • Was an L.A. high school classmate of Johnnie L.
    Cochran Jr.

Dustin Hoffman (cont.)
  • In 1974s "Lenny" (1974), Hoffman was nominated
    for an Academy Award for his complex,
    multi-dimensional portrait of hard-driving social
    comedian Lenny Bruce.

Clint Eastwood
  • Ranked 2 in Empire (UK) magazine's "The Top 100
    Movie Stars of All Time" list.
  • At age 74, he became the oldest person to win the
    Best Director Oscar for Million Dollar Baby
  • His expressions like "Do you feel lucky, punk?"
    and "Go ahead, make my day from The Dead Pool
    movie, have been used as quotations in the daily
    life of English-speaking.

Eastwood (cont.)
  • For two consecutive years, Clint directed two out
    of the four actors in performances that won them
    Oscars Sean Penn (Best Actor for Mystic River
    (2003)) and Tim Robbins (Best Supporting Actor
    for Mystic River (2003)) in 2004, and Hilary
    Swank (Best Actress for Million Dollar Baby
    (2004)) and Morgan Freeman (Best Supporting Actor
    for Million Dollar Baby (2004)) in 2005.

Sylvester Stallone
  • Sylvester Stallone's lazy eyes and slurred
    speech, were the result of paralysis in the left
    side of his face. It was caused by birth.
  • Sylvester Stallone was ranked 92 in Empire (UK)
    magazine's The Top 100 Movie Stars of All Time
    list on October 1997.

Stallone (Cont.)
  • Sylvester Stallone wrote and produced all the
    Rocky movies.
  • Shortness of breath while filming Rocky, made
    Sylvester, a long time smoker of Cigars, quit
  • Sylvester Stallone earned 23,000 for the film
    Rocky in 1976.

TV Shows
  • Good Times
  • All In The Family
  • Happy Days

  • Arena Rock
  • Disco
  • Funk

Arena Rock
  • Aerosmith
  • Led Zeppelin
  • The Who
  • Boston
  • KISS

  • Bee Gees
  • ABBA
  • KC and the Sunshine Band

  • George Clinton and the P Funk All Stars
  • Earth Wind and Fire
  • Commodores
  • The Ohio Players

  • Pop Rocks
  • Tang
  • Glass Eating
  • Pet Rock
  • Waterbeds
  • Acupuncture
  • Rocky Horror Picture Show
  • Silly String
  • Sea Monkeys
  • Disco
  • Bean Bag Chairs
  • Tiger Beat
  • Farrah Fawcett(Charlies Angels)
  • Play doh
  • CB Radio
  • Pong
  • Legos
  • Roller Skates
  • Smiley
  • Easy Bake Oven

  • Play-Doh was a popular kids toy in the 1970s
    made by Joseph McVicker.
  • It is a dough like compound made of mostly
    flour, water, and salt. It can be made into
    virtually any shape or size.

Bean Bag Chairs
  • Bean bag chairs were a popular furniture in the
    1970s, they are made from different types fabric
    and stuffed with styrofoam or pellets. They are
    made for comfort and a laidback feel

Silly String
  • Silly String was a popular child's toy made in
    the 1970s and continues to be popular today. It
    is a flexible, brightly colored plastic string
    that is shot from a aerosol can. It quickly sets
    in the air to allow continuous use. It has been
    banned in some areas due to vandalism.

Pop Rocks
  • Pop Rocks were a popular candy in the 1970s.
    These little rock like carbonated candies would
    pop once you placed them on your tongue. A myth
    about the candy was that if you ate them and
    drank soda, the pop rocks would explode in your
    stomach and kill you. Obviously false.

CB Radio
  • The CB radio is a short distance radio where
    people can communicate on a selection of 40
    channels. CB Radio had a widespread use in the
    1970s. Anyone could use one as it required no
    license or age. It started the popular phrases
    Breaker, Breaker and Thats a 10-4 good buddy

  • Pong became a big in the 1970s. It was one of
    the first video games ever created. It was also
    the first home video game. It is a 2D game that
    resembles Tennis, whoever gets the highest score

  • Lego's were a popular child's toy in the 1970s,
    they are colorful bricks that interlock with each
    other to make buildings, cars, and even people.
    They can be taken apart and used over and over

Roller Skates
  • As materials and technology advanced, wheels
    and skates became slicker and faster, and
    roller-skating became more fun. By the mid-1970s,
    thousands of roller rinks had opened across the
    United States. Most rinks combined disco with
    skating, so patrons could skate under the mirror
    ball and groove to the music of K. C. and The
    Sunshine Band while they strutted their stuff.

  • In the 1970s, disco arrived armed with
    keyboards, drum machines, sugary lyrics, and
    extended dance breaks. Artists such as the
    BeeGees, ABBA, and Donna Summer made their way
    into the hearts of people in America. Bell-bottom
    pants, feathered hair, and big sunglasses were
    all disco accessories. Most people knew the
    lyrics to "Stayin' Alive. Disco music, disco
    dancing, and disco culture usually get a bad rap
    for being frivolous and over the top, but today's
    pop, techno, and club music all have their roots
    in disco.

Pet Rock
  • California entrepreneur Gary Dahl was joking
    one night in 1975 about the perfect pet. It
    wouldn't eat, make noise, or need to be potty
    trained and that a rock would fit the bill.
    Everyone laughed, but within two weeks, he had
    written The Pet Rock Training Manual and marketed
    the idea at a trade show. A story in Newsweek and
    an appearance on The Tonight Show followed, and,
    within a few months, a million pet rocks had sold
    for 3.95 a piece. Dahl made a dollar for each
    rock sold, making him an instant millionaire.

  • The graphic was popularized in the early 1970s
    by Bernard and Murray Spain, who seized upon it
    in a campaign to sell novelty items. The two
    produced buttons as well as coffee mugs,
    t-shirts, bumper stickers and many other items
    emblazoned with the symbol and the phrase "Have a
    happy day"

Sea Monkeys
  • Sea-Monkeys are a true miracle of nature. They
    exist in suspended animation inside their tiny
    eggs for many years. The instant-life crystals,
    in which the eggs are enclosed, preserve their
    viability and help to extend still further their
    un-hatched life span! Sea-Monkeys are real
    Time-Travelers asleep in biological time capsules
    for their strange journey into the future!

Easy Bake Oven
  • This iconic toy was introduced by Kenner
    Products, a Cincinnati, Ohio based toy company in
    1963 . Often cited as a favorite childhood toy by
    women and men alike, Easy-Bake has even served as
    the inspiration for the careers of celebrity
    chefs such as Bobby Flay . The early models were
    designed to look like miniature ovens. Later
    models were designed to look like microwave

  • Floppy Disk
  • Pong
  • Ethernet
  • Post-it note
  • Rubiks Cube
  • VisiCalc
  • Sony walkman

  • 1975
  • 1976
  • 1977
  • 1978
  • 1979
  • 1970
  • 1971
  • 1972
  • 1973
  • 1974

  • Kent State Massacre
  • NFL and AFL merge leagues
  • Nation celebrates Earth Day
  • Nixon asks for 18 years old to be able to vote
  • Janis Joplin and Jimi Hendrix die

  • Cigarette Advertising is banned on TV
  • Supreme Court upholds busing for desegregation
  • 26th Amendment is passed
  • Military look is in as well as hot pants

  • Watergate scandal starts
  • Im Ok your Ok
  • MASH and Sanford and Son start
  • Bobby Fisher beats Boris Spassky in chess
  • Munich Olympic tragedy

  • OPEC imposes oil embargo
  • Oregon first state to decriminalize marijuana
  • Pet Rock
  • Roe v. Wade
  • Backgammon, CB radios, and Martial Arts
  • Billy Jean King beats Bobby Riggs

  • Mr. Bedwell is born A national holiday in
    France is held, not in the US, though.
  • Evil Knievel
  • Girls are allowed in little league
  • 55 mile an hour speed limit is inacted
  • String Bikini is in fashion
  • Nixon Resigns I am not a crook.

  • VCR Betamax is introduced
  • Disposable Razors
  • Leisure Suit is big
  • Spiderman and skateboards are big
  • America ends its role in Vietnam
  • Inflation is at 14(5-6 on average)
  • Thrilla in Manilla- Ali beats Frazier

  • Women are allowed into NASA
  • California first to legalize a living will.
  • Amy Carter attends a black public school
  • Capital punishment is constitutional
  • Farrah Fawcet posters are a big hit
  • Apple computers starts

  • Son of Sam killer is arrested
  • Love Boat premiers
  • Spanking is ruled Constitutional by teachers,
    still no word on Capital punishment, but there is
  • Payton sets a record with 275 yds. Rushing
  • Roots attracts a wide audience

The Ford Torino
  • Produced by the ford company between 1968 and
  • The Torino was built from the start with plenty
    of power and comfort with standard equipment v-8
    engines from the small block 302 to the big block
    390 and 428 Cobra Jet introduced in 1969.
  • Starsky and Hutch drove a ford Torino in the hit
    TV series.

The Ford Pinto
  • The Ford Pinto was a subcompact car beginning on
    September 11, 1970, and continued through1980.
  • On February 20, 1971, the much-anticipated Pinto
    made its public debut at the Chicago Auto Show.
  • Five days later, it went on sale, and, like the
    sedan, it was met with strong customer demand.

The Chevrolet Vega
  • A subcompact, four passenger automobile that was
    introduced on September 10, 1970, the day before
    the Ford Pinto.

The AMC Gremlin
  • Produced between 1970 and 1978, the AMC gremlin
    was the first domestic-built American subcompact
  • During its era, the gremlins performance was
    considered to be above most subcompact cars.
  • It could reach 0 to 60 miles in 12.6 seconds.

The Pontiac Firebird
  • Started in 1967, the firebird was built by the
    Pontiac division of general motors in 1967.
  • The Firebird was introduced the same year as the
    Chevy Camaro.

The Pontiac GTO
  • Manufactured by Pontiac, the GTO was built in
    1964 and is considered to be the first true
    muscle car.

The Ford Mustang
  • Manufactured by the Ford company in 1964
  • Began production on March 9, 1964 and the car was
    introduced to the public on 17 April, 1964 at the
    New York World's Fair.

  • First test tube baby is born in England
  • Limits on indoor smoking passed in Iowa and New
  • Garfield is born
  • First black Mormon priest is ordained
  • Animal House debuts
  • Jim Jones disciples commit suicide Oh Yeah!

  • Chrysler is bailed out
  • Three Mile Island Accident
  • Prime Rate 15.75
  • Dukes of Hazzard premieres
  • California starts gas rationing on alternate days

Mens Fashion
  • Platform Shoes
  • Disco Look
  • Punk
  • Hippie Look
  • Hairstyles
  • Teens
  • Stores

Mens Fashion
Platform Shoes
  • appeared in 1971
  • soles 2-4 inches thick
  • provide added height but, they seem to have been
    worn primarily for the sake of attracting
  • Celebrities wearers were David Bowie and Elton

Mens Fashion
Disco Look
  • This style was made famous in the 1977 film
    Saturday Night Fever which starred John Travolta
  • Included three-piece suits, platform shoes, and
    even roller skates

Mens Fashion
  • Originated from London from the designer Vivienne
    Westwood and her partner Malcolm McLaren
  • Safety pins became nose and ear jewelry
  • The Sex Pistols made this look famous

Mens Fashion
Hippie Look
  • Bell bottoms
  • Head bands
  • Sandals
  • Tie-dye
  • Native American Influences

Mens Fashion
  • Long side burns were definitely in with full
    eyebrows and long mustaches.
  • The afro was also still popular in the 70s

Mens Fashion
  • carry a pack of cigarettes under the sleeve was
    seen as a fashion trend for teen boys
  • baseball jerseys or "baseball sleeves"

Mens Fashion
Companies starting in the 70s
  • American Eagle Outfitters- 1977
  • Banana Republic- 1978
  • Nike- 1972
  • Footlocker-1974

Good Times
  • Good Times was a show that came out in 1974.
  • The show talked about subjects from an African
    American point of view.
  • The topics they were talking about were generally
    not talked about on T.V.
  • The topics ranged from gun violence to bullies.
  • The phrase that became popular from the show was

All In The Family
  • The Most controversial and most watched show of
    the 1970s.
  • Show was very controversial due to its use of
    ethnic slurs.
  • Show was about the father Archie and his
    complaints about his job, and his problems with
    other people.
  • The writers/ creators of the show were putting
    controversial things into the show to tell people
    about bigotry.

Happy Days
  • Happy Days came out in 1974.
  • Show followed the lives of the Cunningham family
    during the 1950s.
  • The show was not popular at first but gained
    momentum during its second season.
  • The show became popular the more that Fonzie
    appeared in larger scenes.
  • Fonzie was the cool character of the show.

  • Inventor Alan Shugart (IBM)
  • Originally called Floppy Disk and nicknamed
  • Provided easy physical means of transporting data
    from computer to computer

PONG (1972)
  • Inventor Atari
  • first generation video game released originally
    as a coin-operated arcade game.
  • based on the sport of table tennis (or "ping
    pong" )

  • Inventor Robert Metcalfe
  • system for connecting computers within a building
    using hardware running from machine to machine.
  • It differs from the Internet, which connects
    remotely located computers by telephone line,
    software protocol and some hardware.

  • Inventor Art Fry
  • while listening to a sermon in church, he came up
    with the idea of using the adhesive to anchor his
  • Did not become worldwide until 1980.

  • Inventor Erno Rubik
  • Originally called the Magic Cube .
  • For the puzzle to be solved, each face must be a
    solid color.

  • Inventor Dan Bricklin and Bob Frankston
  • VisiCalc was the first computer spreadsheet

  • Inventor Kozo Ohsone, general manager of the
    Sony Tape Recorder Business Division
  • Portable cassette player.

SIMON (1978)
  • Inventor Ralph H. Baer and Howard J. Morrison
    (Milton Bradley)
  • The unit lights these buttons in a sequence,
    playing a tone for each button the player must
    press the buttons in the same sequence.
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