Lead Analysis: The Balance Between Automation and Human Contact - PowerPoint PPT Presentation

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Lead Analysis: The Balance Between Automation and Human Contact

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Lead analysis is a crucial part of the overall sales process. If companies don’t analyze their opportunities appropriately, they risk losing potential sales revenues. Whatever lead management program you adopt within your business, it must have two major components that work seamlessly together: automation and human contact. For more information about Lead Analysis Companies, visit today. – PowerPoint PPT presentation

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Provided by: Televerde
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Title: Lead Analysis: The Balance Between Automation and Human Contact


1
Lead Analysis
  • The Balance Between Automation and Human Contact


Presenter Notes
Today we will spend the next 30 minutes or so
discussing Televerde, our core competencies, and
position in the demand creation marketplace and
our unique business model and methodologies.



Introduce yourself and others from Televerde
present for the presentation and thank
participants for joining.



Over the next 15 minutes or so Ill tell you
about Televerde, our position in the demand
creation, lead nurturing and contact data
marketplace. Ill provide an overview of our core
capabilities and our unique and innovative
integrated methodology which differentiates us
from other solution providers.



This presentation is intended to give you some
context and ideas about how we can help you
achieve your sales revenue growth objectives, so
if you have any questions or need clarification
on anything dont hesitate to ask at any point
throughout the presentation.



2
Lead Analysis
  • Crucial part of overall sales process
  • Companies who dont analyze opportunities, risk
    losing potential sales revenues
  • Two major components needed to adopting a lead
    management program that work seamlessly together
  • Automation
  • Human contact

3
Lead Analysis
  • Lead analysis programs not integrating either
    automation or human contact wont collect
    valuable prospect information
  • Will lack the warmth personalization human
    contact can provide. In fact you may not be
    developing any relationship
  • Human touch in lead management cannot be
    underestimated. Communicating directly with
    prospects helps build trusting relationship and
    further qualifies a prospect

4
Lead Analysis
  • How Lead Analysis Helps Better Manage
    Opportunities
  • The disconnect between sales and marketing teams
    when it comes to lead analysis, generates either
    sub-par leads or not knowing how to follow-up
    appropriately to close business
  • To resolve issue and create a more robust lead
    management system, automation can assist the lead
    analysis process

5
Lead Analysis
  • How Lead Analysis Helps Better Manage
    Opportunities
  • By analyzing leads throughout sales cycle,
    disposition of each prospect will be known
  • Lead analysis system should also accommodate
    human intervention.
  • Integrating human intelligence into the system
    can greatly improve lead management

6
Lead Analysis
  • How Lead Analysis Helps Better Manage
    Opportunities
  • Integrating automation and human contact into
    lead management provides several important
    advantages
  • You can build better brand awareness
  • more leads in the pipeline means larger number of
    people know about your company and its solutions
  • provides necessary feedback for future product
    development

7
Lead Analysis
  • How Lead Analysis Helps Better Manage
    Opportunities
  • You can increase the companys market share
  • more leads in your system, the more opportunities
    you have to close new business
  • more business you generate, you gain greater
    market share
  • You can develop better competitive positioning
  • conducting regular lead analysis, you can more
    quickly identify why and how customers make their
    buying decisions

8
Lead Analysis
  • About the Author
  • Larry Fleischman is Director of Marketing for
    Televerde, a leading B2B provider of sales
    pipeline development solutions. For more
    information about Lead Analysis Companies, visit
    http//www.Televerde.com today.
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