How to Write a Press Release?

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Press Release Print

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How to Write a Press Release?

• Before discussing how to write a press release it
  is necessary to know what exactly a press release
  means. A press release is an announcement
  prepared for distribution to the news media. It
  declares something with news value to gain media
  coverage.
• A press release can be divided into several
  essential elements. These comprise the caption or
  headline, summary paragraph, body text, the
  About section and then Contact section.

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Caption or Headline and summary

• The headline is the first single line of text in
  the press release. It works as a caption and
  describes in short what the press release is all
  about. The writer should use it with a journalist
  bent of mind to attract attention. The standard
  headline limit is around 100 characters. Write a
  headline that provides the vital news information
  in an interesting way. Format for such a headline
  should be in title case.
• The summary is a primary requirement of any
  online press release services. For summary, the
  writer should find a unique feature about client
  product or service. To add relevance, he or she
  can find the latest news that can be related to
  the product and present the overall info as fresh
  news. It should make the reader curious enough to
  go to the body text in order to find the required
  information. The summary paragraph is usually
  made of three to five lines comprising maximum
  250 characters.

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Body Text Section

• The body text consists of small sub-sections,
  such as dateline, introductory paragraph and
  product info details. The release date of the
  press release and the originating city along with
  state acronyms are written in the dateline of the
  press release.

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• The body text should be more or less than 500
  words. The content should be separated in at
  least two paragraphs comprised of ideally five to
  eight lines each.

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About and Contact sections

• The about sections is in general a short section.
  It provides background info about the company or
  organization that is issuing the press release.
  It should be used to make the reader become more
  familiar with the brand importance of the
  product.

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• Besides the above guidelines, there are such
  grammatical matters like writing in third person
  using they, them and so forth. You can also refer
  to latest press releases to get a hang of the
  writing style. Last but not the least remember
  that you are writing with the purpose of pre-sell
  but in the form of a newsworthy feature.

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