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Google Penguin Update

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Google Penguin or (Webspam algorithm) was the latest update on 24th April 2012 Penguin enforces you to follow Google Quality guidelines if you want to be in google search results. – PowerPoint PPT presentation

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Title: Google Penguin Update


1
Google Penguin Update
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2
Google Penguin Or Webspam Algorithm
  • Latest Google Algorithm Google Penguin fights
    against the spamming.
  • On April 24th 2012 the algorithm is Perform in
    public for the first time and many webmasters
    have examine that significantly traffic dropping
    down.
  • Ecommerce Internet Marketing and SEO Companies
    has feel the effect of New Google Penguin update.
  • If you use Black Hat SEO your time is over.
    Webspam algorithm helps in detecting and
    penalizing over Optimization Websites.
  • Do only White-Hat SEO.

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3
Lesson For Spammers
  • If your site get effected by Google Penguin
    update. There might be number of reasons for
    that
  • Cloaking
  • Hidden text and links
  • Keyword stuffing
  • Links
  • Follow Google quality guidelines
  • Duplicate Content
  • Doorway Pages

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4
Matt Cutts Suggestions
A Lesson in Cloaking
  • You might be using all these things but now its
    time to stop doing that and clean up their sites
    to recover from the Penguin update
  • He says in his video that Cloaking is
    definitely high risk.
  • Google didn't announced specially about the
    Cloaking but Penguin will effect those who
    violate Googles existing quality guidelines. In
    guidelines list clocking fits.
  • Google says, Dont use cloaking or sneaky
    redirects.

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5
Matt Cutts Suggestions
Hidden Text And Links
  • Avoid Hidden Text And Links This also comes
    under one of Google guidelines.
  • Dont use white text on a white background.
  • Dont include text behind images.
  • Dont use CSS to hide text.
  • Dont set the font size to 0 and much more.
  • If you still do Google consider your website
    untrustworthy.

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6
Matt Cutts Suggestions
Get Better At Links
  • Avoid links to web spammers or bad
    neighborhoods on the web.
  • Google says Ranking of your site affected by
    those sites those are links to your site.
  • Content, Subject Matter, Quality, Popularity, etc
    must be understand before doing link exchange.
  • Your Page Rank depends upon exchange of links.
  • Dont do excessive link exchange, buying and
    selling of links from spammers.

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7
What To Do or Not to Do?
  • Remove hidden contents from your sites.
  • Be careful at the time of links exchange
  • Use qualitative and knowledgably strong, and
    unique contents.
  • Concentrate on keywords and dont use irrelevant
    keywords.
  • Avoid redirections and dont create multiple
    pages or sub domains with duplicate content.
  • Dont create doorway pages just for search
    engines.
  • Dont create pages with malicious behavior, or
    installing viruses like Trojans and others.

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8
Conclusion
  • Google Penguin- This is very clear that webspam
    algorithm directs you to follow Google quality
    guidelines. Penguin algorithm is created to know
    who is violating google quality guidelines.
  • We advise you to use those Website Promotion
    Services who do What-hat SEO and following top
    Search Engines Guidelines.
  • If your website dont comes in search results
    that is useless for you.
  • There is nothing new rather then google enforce
    you to follow his quality guidelines.

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9
STRATEGIC SOLUTIONS FOR ANY BUSINESS
  • Thanks

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