Preliminary Project Plan Rockys Gold and Silver

1
Preliminary Project PlanRockys Gold and Silver

• Evan Kennedy
• John McAnulty
• 2/12/02

2
History

• Established in 1999
• Family-owned business, headed by Chris Rocky
  Simonetti
• Strategically positioned between Harrisonburg and
  Staunton off I-81 to draw in the travelers
• Estimated Sales of 1 2.5 Million (Reference
  USA)
• Participates in established dealer network
• Private Company
• Excellent credit rating
• 6 full-time employees

3
Project Objectives

• Whats the next step for Rockys?
• How can Rockys optimize their operations
  processes in such a way that will lead them to
  become a 20 Million venture? A 100 Million
  venture? A truly global company?
• In terms of
• Their current operations strategy
• Supply Chain Management
• Inventory Management
• Future Opportunities
• Capacity

4
Tactics

• Through benchmarking, we will establish various
  plans of action that may lead Rockys to greater
  profitability and growth.
• Look at various examples of companies in
  different industries as to how they expanded from
  small retail stores to more complex organizations
  with multiple warehouses and distribution
  centers.
• Examples
• Plow and Hearth, GoldenMine.com

5
Milestones and Deliverables
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Plan B

• Introduce Internet Sales
• Website needs a makeover