Migrate to Magento: Tips and Tweaks - PowerPoint PPT Presentation

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Migrate to Magento: Tips and Tweaks

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Are you striving to move your store from the old shopping cart to Magento? This presentation is exactly what you need! Check out more info on migrating to Magento: . The presentation highlights the main tips, tricks and tweaks you need to follow to implement the migration: - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration Migration is easy with the provided step-by-step manual. It's possible. It's not so hard. All you need is some help from the professionals and all is done in no time. At the end of the presentation, there's a little surprise waiting for your migration to Magento. Watch on... – PowerPoint PPT presentation

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Title: Migrate to Magento: Tips and Tweaks


1
Tips and tweaks on Migrating to Magento!
  • Paul Ryazanov
  • Director of marketing
  • QuartSoft Corp.
  • T. 380 (95) 140-07-16
  • pr_at_quartsoft.com
  • quartsoft.com

Oleg Cherevatyy Commercial Director Cart2Cart
product oleg_at_shopping-cart-migration.com shoppin
g-cart-migration.com
2
Reason for migration?
3
Migrate from
4
Migrate to
5
Migration plan
- Analyze current store - Prepare webhosting -
Customize Magento - Verify SEO - Data migration -
Store launch - Post migration
6
Migration plan
- Analyze current store - Prepare webhosting -
Customize Magento - Verify SEO - Data migration -
Store launch - Post migration
7
Analyze current store Pros and cons of current
site
- Features you dont use anymore - Features you
are using - Features your customers want -
Usability report
8
Analyze current store Analyze traffic
- Traffic report (for 3-6 recent months) -
Countries sending traffic (you may want to add
languages in Magento)- Paid and organic traffic
9
Analyze current store Report from Search engines
- Traffic from different SE - Keywords rank in SE
and position - PR of current website - PPC
campaign data
10
Analyze current store ROI
- Amount of sales report - Repeated sales -
Average bill - conversion
11
Analyze current store Link report
- Sitemap - Internal links and cross linking -
Incoming links
12
Migration plan
- Analyze current store - Prepare webhosting -
Customize Magento - Verify SEO - Data migration -
Store launch - Post migration
13
Prepare webhosting Hosting requirements
- VPS - Apache 2.x, Nginx - PHP 5.2.13
(safe_mode off)- MySQL 4.1.20 (InnoDB storage
engine)- Ability to run scheduled jobs
(crontab)- Ability to override options in
.htaccess files
14
Prepare webhosting Access requirements
- Domain control panel - Hosting control panel -
SSH - FTP
15
Prepare webhosting Webhosting Settings
- Magento installation- SSL certificates-
Specific server settings (memory_limit no less
than 512Mb, separate server for
static/database is recommended)
16
Migration plan
- Analyze current store - Prepare webhosting -
Customize Magento - Verify SEO - Data migration -
Store launch - Post migration
17
Customize Magento UI Design
- Improve design keep good and do the best-
Use the Magento Theme- Utilize Magento
templates- Transfer a couple of products,
content to test
18
Customize Magento Core Modules Configuration
- Shipping module (USPS, UPS, FedEx, DHL and
other)- Payment gateways (PayPal, Google,
Authorize.net, Moneybookers)- SEO components
(Friendly Url, Meta, Permalinks)
19
Customize Magento Add-On Modules Configuration
20
Customize Magento Canonical URL for Magento
This extension adds the new canonical links to
the head of your Magento pages http//www.magento
commerce.com/magento-connect/canonical-url-for-mag
ento.html
21
Customize Magento MetaRobots
There's no easy way to control meta robots tags
to Magento pages, unless of course, when you
install this module. http//www.magentocommerce.c
om/magento-connect/yoast-metarobots.html
22
Customize Magento Google AdWords Conversion
Tracking
This module integrates Google AdWords Conversion
Tracking into Magento. It will add the conversion
tracking code to the onepage checkout success
page. http//www.magentocommerce.com/magento-conn
ect/luka-google-adwords-conversion-tracking.html
23
Customize Magento Social Booster
Everyone knows how social media optimization
(SMO) is highly important for the site. Nowadays,
when millions of people are connected in social
networks, share news, images, articles and just
chatting, the next major challenge for online
business is to leverage all this to develop the
business. http//www.magentocommerce.com/magento-
connect/social-booster.html
24
Customize Magento Data Feed Manager
Create csv, txt and xml data feeds for any search
engines, shopping engines or market
places. http//www.magentocommerce.com/magento-co
nnect/data-feed-manager.html
25
Customize Magento OneStep Checkout Extension
This OneStep Checkout extension will increase
your sales by combining 6 steps in checkout
process to 1. http//www.magentocommerce.com/mage
nto-connect/i-checkout-onestep-checkout-extension.
html
26
Customize Magento Gift Certification
Allow your customers to purchase and use Gift
Certificates. http//www.magentocommerce.com/mage
nto-connect/unirgy-giftcert.html
27
Customize Magento Magento Optimization
28
Customize Magento Speedster
Speed up your store by combining, compressing and
caching JS and CSS. http//www.magentocommerce.co
m/magento-connect/fooman-speedster.html
29
Customize Magento HTML Minification
Simple and light extension which minifies HTML.
It reduces html document size by approx. 10 -
15. http//www.magentocommerce.com/magento-conne
ct/html-minification-by-jemoon.html
30
Customize Magento Nitrogento
Nitrogento is made to Boost Magento page load
time through many optimization mechanisms. http/
/www.magentocommerce.com/magento-connect/nitrogent
o.html
31
Migration plan
- Analyze current store - Prepare webhosting -
Customize Magento - Verify SEO - Data migration -
Store launch - Post migration
32
Verify SEO Content
- Keep optimized content- Create more valuable
pages- Check Meta Title and Description- Alt
tags for images
33
Verify SEO URL Migration
- SEO friendly URLs- 301 redirect from old URLs
to new ones- Custom 404 error page (track
non-linked URLs)- Robots.txt file (make sure its
open for bots)
34
Verify SEO Migration to a New Domain
- Point domain to new hosting - Verify ownership
google webmaster- Handle the www vs. non-www
issue- Protect folder with .htaccess /
robots.txt (until you are ready to go live)
35
Verify SEO Final Steps
- Install Google Analytics- Submit a sitemap to
Google Webmaster Tools- Set up the domain
redirect
36
Migration plan
- Analyze current store - Prepare webhosting -
Customize Magento - Verify SEO - Data migration -
Store launch - Post migration
37
Data migration What to move
Products and images - attributes,
configurable products - downloadable,
bundle, virtual and group products-
Categories and images - Customers- Orders- and
others
38
Data migration Potential problems
- Manual data transfer is time consuming -
Password encryption- Different structure-
Missing fields- Incomplete transfer- Duplicate
data- Language and charset- Currency and taxes
39
Data migration Transfer process
- Research existing structure- Link old
architecture with Magento structure- Prepare
migration script(s)- Organize test transfer-
Verify migrated data - Run live migration once
you are ready
40
  • Manual data migration will take weeks or even
    months Cart2Cart is an automated shopping cart
    migration service, allowing to move all your
    store data from over 37 other shopping carts to
    Magento in only several hours or days.
  • Major Benefits
  • Fully automated data migration of products,
  • categories, customers, orders, etc.- Migration
    Price Estimator - Free Demo Migration -
    Assisted Migration Service

41
Migration plan
- Analyze current store - Prepare webhosting -
Customize Magento - Verify SEO - Data migration -
Store launch - Post migration
42
Store launch Final testing
- Step off and back in few days- Verify website
functionality (emails, forms etc.) - Verify
data- Make sure payment gateway switched to
live
43
Store launch Activation schedule
- Set date and time- Estimate downtime (if any)
and deadline - Announce at old website -
Notification to customers
44
Store launch Activation process
- Update domain TTL to 1 hour- Backup old data
and files to subdomain- Stop modifications and
checkout at old website- Migrate data- Setup
redirect / switch NS to new site- Notification
to customers
45
Migration plan
- Analyze current store - Prepare webhosting -
Customize Magento - Verify SEO - Data migration -
Store launch - Post migration
46
Post migration Post-migration monitoring
- Check pages in Google are properly linked-
Check all files are there- Check report of 404
pages and fix issues if any- Monitor PR -
Monitor traffic- Monitor ROI- Talk to customers
and get feedbacks
47
Results
48
Bonus
Bonus from QuartSoft Buy one extension and
get another one for free http//www.magentocomme
rce.com/magento-connect/developer/QuartSoft Bonu
s from Cart2Cart 5 off for data migration
with Cart2Cart Coupon code C2C-5PRES
49
Happy Migration! Happy E-commerce!
  • Paul Ryazanov
  • Director of marketing
  • QuartSoft Corp.
  • T. 380 (95) 140-07-16
  • pr_at_quartsoft.com
  • quartsoft.com

Oleg Cherevatyy Commercial Director Cart2Cart
product oleg_at_shopping-cart-migration.com shoppin
g-cart-migration.com
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