CUSTOMER LIFE TIME VALUE PowerPoint PPT Presentation

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Title: CUSTOMER LIFE TIME VALUE


1
Customer Life Time Value
Dr. MVS. Srinivasa Rao, Associate Professor
2
Customer Development Process
3
Creating Customer Value
  • Attracting and Retaining Customers
  • Basic marketing
  • Reactive marketing
  • Accountable marketing
  • Proactive marketing
  • Partnership marketing

4
Customer Product Profitability Analysis
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