Android Market Insights May 2011

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Android Market Insights

• May 2011 (published 8th of June 2011)

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Android Market InsightsMay 2011 Mays
HeadlinesThe Android Market continued its steady
growth in May 2011

• Key insights in May 2011
• As of the end of May the Android Market features
  216,018 apps, 36.1 of which are paid.
• Growing app numbers and competition on the
  Android Market forces the developers to search
  for alternative app distribution channels.
• There are almost 30 alternative Android app
  distribution platforms
• available today.
• Handster is the leading independent full-catalog
  app store, selling a
• selection of 23 thousand Android apps.
• Overall Android Market maintains a steady 2.6
  growth in number of apps.
• New added apps in May contain 34 paid apps which
  slightly lowers the share of paid apps on Market
  to 36.1.

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Android App Store Platforms

• Growing competition in Android Market urges the
  developers to seek for alternative app
  distribution channels.
• Currently these distribution channels can be
  classified into two categories
• 1) Aggregators which only provide app information
  and usually just link to the Android Market. They
  have no direct business relation with the app
  developers
• 2) Independent app stores with developer
  submission and app promotion functions. They have
  a business relation with the developer submitting
  apps onto their stores
• There are stores which combine both roles. They
  display Android apps collected from the Android
  Market Place and allow developers to submit their
  apps directly to their store.
• Aggregators concentrate on tracking original
  Android Market content and aim to provide better
  app discoverability and search functions,
  including exclusive app reviews, recommendations,
  user communities and variety of other services.
• Their re-distributed apps number ranges from 67
  thousands to 320 thousands. The numbers include
  inactive apps which have been submitted to the
  Android market once but are being deleted or
  replaced by a new version afterwards.

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Android app numbers of the aggregators
Sources research2guidance
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Independent app stores

• There are nearly 30 independent app stores which
  stores and sell Android apps. 12 of them are
  full-catalog stores, which also provide apps for
  multiple platforms. All others specialize in
  Android apps. Other stores concentrate only on
  Android tablet apps. They are not shown in the
  graph.
• Independent app stores try to attract developers
  by offering additional reach for their apps,
  allow advanced on-platform marketing campaigns
  and promotion support.
• Not all independent app stores are shown in the
  graph because of missing app number information.
• 2 The number of apps in Android Pdassi store
  refers to 14th of June, 2011, whereas apps in
  other stores were counted on 26th of May 2011.

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Android app number in the independent app stores
Sources research2guidance
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Android Market key metrics overview

• Android Market remains the fastest growing app
  store. In May it maintained a steady 2.6 growth
  rate over the past few months and adds more apps
  than many other stores put together.

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Number of apps and share of paid/free
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App Number Dynamics in the last four weeks

• As of the end of May it features 216,018 apps,
  36.1 of which are paid.
• In May 29,000 new applications were submitted to
  the Android Market, just like a month ago.
  However net additions were lower. The actual
  number of active apps in store grew by 15,000 (in
  April 17,000), however this time the share of
  paid apps added was 33, whereas in April the net
  new adds featured 42 of paid apps.
• App numbers have been revised since the last
  volume of Android Market Monitor. All in-active
  Android apps have been eliminated.
• Games, Entertainment and Tools apps are the three
  categories that generated 48 of all downloads so
  far, however average downloads per app are
  significantly higher in minor categories, such as
  Weather or Communication.
• In addition, the average selling price dropped
  again by 3 back to US3.15. Much more
  significant changes can be evidenced within
  categories, for example in May Finance apps are
  11 cheaper, whereas Health Fitness cost 22
  more than in April.

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App number dynamics in May2011
Sources research2guidance, AndroidPIT
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About AndroidPIT

• AndroidPIT is one of the leading websites for
  everything Android, with more than 3 million
  monthly unique visitors worldwide. Android users,
  experts, enthusiasts and developers get together
  at AndroidPIT for the latest news from the
  Android world, to communicate, discuss and
  support each other.
• The AndroidPIT App Center, which is already
  installed on more than 2 million devices, offers
  several thousands of free and paid applications
  for direct download. Every week different top
  applications are featured with up to 70
  discount.
• The AndroidPIT App Center (native store app) runs
  on every Android compatible device and provides
  users a comfortable access to the international
  app portfolio. It is also operated as a partner
  store and white-label partner store solution for
  several different companies, i.e. HANNSPREE,
  Shuttle and 11.
•  
• App Distribution, Promotion direct Marketing
• email apps_at_androidpit.com
• Advertising on AndroidPIT
• email advertise_at_androidpit.com
• Content Cooperation and Mobile Website Solutions
• Philipp Dommermuth
• email pd_at_androdipit.com
• Partner and White-Label Partner Store Solutions
• Tobias Apel
• email ta_at_androidpit.com

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  you credit research2guidance and AndroidPIT.

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