The Power of InPerson Events

1
The Power of In-Person Events
__ ____ _______ __________

• A presentation of results from a study conducted
  by Forrester Consulting on behalf of
• American Business Media

__________ _______ ____ __
2

Background
American Business Media commissioned Forrester
Consulting to conduct an independent analysis of
the trends in spend across 21 categories of
B-to-B advertising. The results are based on
867 marketers.
3
Marketers invest a significant portion of their
budgets on in-person events. And for good
reasons!
(Base 867 US B-to-B Marketers Source Forrester
Consulting Services for ABM)
4
In-person events are considered the 1
marketing tactic used to effectively build brand
image
5
In-person events are considered the 1
marketing tactic used to generate qualified leads
6
Conclusion
In-Person Events are a powerful tool for branding
and lead generation. They should be a significant
component of B-to-B marketing programs.