Your Business Plan Ray Phillips - PowerPoint PPT Presentation

Loading...

PPT – Your Business Plan Ray Phillips PowerPoint presentation | free to view - id: 363ad-MzUyM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Your Business Plan Ray Phillips

Description:

The Purpose of Marketing. To establish and enhance. Your customer base. Your identity ... 'Marketing' Includes ... Research and planning. Product development ... – PowerPoint PPT presentation

Number of Views:62
Avg rating:3.0/5.0
Slides: 51
Provided by: ALeh4
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Your Business Plan Ray Phillips


1
Your Business PlanRay Phillips
2
Business Plan Outline
  • Cover Sheet

3
Business Plan Outline
  • Cover Sheet
  • Executive Summary

4
Business Plan Outline
  • Cover Sheet
  • Executive Summary
  • Business Description

5
Business Plan Outline
  • Cover Sheet
  • Executive Summary
  • Business Description
  • Business Structure

6
Business Plan Outline
  • Cover Sheet
  • Executive Summary
  • Business Description
  • Business Structure
  • Management

7
Business Plan Outline
  • Cover Sheet
  • Executive Summary
  • Business Description
  • Business Structure
  • Management
  • Operating Procedures

8
Business Plan Outline
  • Market Analysis

9
Business Plan Outline
  • Market Analysis
  • Competition

10
Business Plan Outline
  • Market Analysis
  • Competition
  • Pricing

11
Business Plan Outline
  • Market Analysis
  • Competition
  • Pricing
  • Location

12
Business Plan Outline
  • Market Analysis
  • Competition
  • Pricing
  • Location
  • Professional Relationships

13
Business Plan Outline
  • Market Analysis
  • Competition
  • Pricing
  • Location
  • Professional Relationships
  • Financial Plan

14
Marketing Charles Sobel and Howard Geltzer
15
Marketing for Small Business A Continuing
Process of
  • Presenting yourself to your target customers
  • Persuading them to buy from you
  • An ongoing process of learning, planning and doing

16
The Purpose of Marketing
  • To establish and enhance
  • Your customer base
  • Your identity
  • Your sales
  • To Move the Merchandise
  • At a profit
  • Within a set time frame

17
Marketing Includes
  • Research and planning
  • Product development/design
  • Presentation/display
  • Merchandising and pricing
  • Communication
  • Sales, Selling

18
Communications and Sales Tools
19
Elements of Marketing Communication
  • Direct Marketing

20
Elements of Marketing Communication
  • Direct Marketing
  • Advertising

21
Elements of Marketing Communication
  • Direct Marketing
  • Advertising
  • Telemarketing

22
Elements of Marketing Communication
  • Direct Marketing
  • Advertising
  • Telemarketing
  • Public Relations

23
Elements of Marketing Communication
  • Direct Marketing
  • Advertising
  • Telemarketing
  • Public Relations
  • Branding/Brand Recognition

24
Elements of Marketing Communication
  • Direct Marketing
  • Advertising
  • Telemarketing
  • Public Relations
  • Branding/Brand Recognition
  • Sampling

25
Elements of Marketing Communication
  • Direct Marketing
  • Advertising
  • Telemarketing
  • Public Relations
  • Branding/Brand Recognition
  • Sampling
  • Tech Support

26
Elements of Marketing Communication
  • Direct Marketing
  • Advertising
  • Telemarketing
  • Public Relations
  • Branding/Brand Recognition
  • Sampling
  • Tech Support
  • Direct Mail Promotion

27
First Steps in Marketing
  • To study and understand
  • Your products or services
  • Your target customers
  • Your competition
  • Your location
  • Yourself and your resources
  • How well do they all fit together?

28
Positioning Statement
  • Who/what are you?
  • What are you (really) selling?
  • To whom?
  • Through what channels?
  • Whats in it for your customers?
  • Why should they buy from you instead of your
    competitors?

29
Marketing Strategy/Plan
  • Should include
  • Your goals
  • Your target market(s)
  • Your primary message or messages
  • The communication tools you will use
  • How youre going to make close the sale
  • Your budget

30
Your Message Should Focus On
  • Your business
  • Its consumer benefits
  • Your USP (Unique Selling Proposition)

31
Your Communication Should
  • Announce something new
  • Imprint key ideas
  • Build/reinforce your brand
  • Persuade target customers to buy

32
Communications Sales Tools
  • Advertising
  • Media
  • Directories
  • Internet
  • Signage
  • Database
  • Public Relations
  • Releases, etc
  • Public Projection
  • Promotion
  • Sales events

33
Communications Sales Tools
  • Sales
  • Personal, direct
  • Networking, referrals
  • Merchandising
  • Atmosphere
  • Ambiance
  • Look

34
Evaluating Your Advertising Is It
  • Focused on your message, your USP?
  • Geared to key benefits?
  • Consistent with your business?
  • Clear, understandable
  • Attention-getting, unique?
  • Timely?

35
Evaluating Your Advertising Is It
  • Realistic, deliverable?
  • Is it bringing in customers?
  • Is it bringing in inquiries?

36
Principles of Marketing
37
Principles of Marketing
  • 7. Niche

38
Principles of Marketing
  • 7. Niche
  • 6. Name

39
Principles of Marketing
  • 7. Niche
  • 6. Name
  • 5. Look

40
Principles of Marketing
  • 7. Niche
  • 6. Name
  • 5. Look
  • 4. Distribution

41
Principles of Marketing
  • 7. Niche
  • 6. Name
  • 5. Look
  • 4. Distribution
  • 3. Price

42
Principles of Marketing
  • 7. Niche
  • 6. Name
  • 5. Look
  • 4. Distribution
  • 3. Price
  • 2. Marketing Communications

43
Principles of Marketing
  • 7. Niche
  • 6. Name
  • 5. Look
  • 4. Distribution
  • 3. Price
  • 2. Marketing Communications
  • 1. Timing

44
Evaluating Your Website Is It
  • Easy to find, to navigate
  • Attractive, colorful

45
Evaluating Your Website Does It
  • Load quickly?
  • Clearly present your business?
  • Put your best foot forward?
  • Make buying easy?

46
Essentials of Personal Selling
  • Salesmanship
  • Customer Relations
  • Motivation
  • Closing the sale
  • Customer service

47
Knowing and Keeping Your Customers
  • Identify your best customers/prospects
  • Build and maintain a customer database
  • Get phone numbers, addresses, etc
  • Contact them on a regular basis
  • Give them advanced notice of sales and events
  • Offer specials and discounts
  • Get feedback,learn from them.
  • Let them know you value them
  • Maintain and use your database

48
Build on Your Experience
  • Review and refine your offerings, marketing
    program, etc
  • Continue to advertise and promote
  • Become known in your market
  • Stay tuned to market changes
  • Get feedback from customers and others
  • Network

49
The only constant is change!
50
SCORE Essentials for Starting and Growing
Your Own Business"
  • Your Business Plan. Ray Phillips, a business
    plan specialist, was a managing partner of a
    large certified public accounting firm.
  • Marketing for Small Business. Charles Sobel was
    the chair and president of Market Probe
    International, Inc. with American Airlines,
    ExxonMobil, and Pfizer as clients.
  • Communications and Sales Tools. Howard Geltzer,
    co-founder of a public relations firm Geltzer
    Company, created the award-winning Sony Walkman
    product launch.
  •  
About PowerShow.com