The Delta Group

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The Delta Group
Vision
Management
Expertise
August 7, 2007 - Internet Ad Spending Set To
Overtake All Other Media By 2011 VSS SPENDING
ON INTERNET ADVERTISING WILL reach 61.98
billion, and will surpass newspapers to become
the nation's leading ad medium in 2011, projects
private equity firm Veronis Suhler Stevenson in
its 21st Communications Industry Forecast
released today.
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What do we do?

• The Delta Group develops and manages the
  operations/growth of interactive platforms and
  applications which attract specific demographic
  audiences, driving the sale of marketing/advertisi
  ng services to companies targeting these
  audiences.

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• How Do We Do It?
• With a combined 100 year technological and
  business development sophistication, The Delta
  Group manipulates its rapidly evolving
  technological business models to its advantage in
  an interactive marketing environment that is in
  constant flux.
• The company operates marketing strategies using
  the following media channels to maximize Return
  On Investment (ROI) for its clientele
• Internet
• Mobile
• Out of Home
• Print
• Direct Mail

4
How Do We Make Money? The Delta Group generates
its revenue through the sale of a variety of
Multi-Channel Advertising Packages.
  Advertising Packages range from 600 to
100,000 per year.
5
How Do We Market Our Companies?

• To Consumers?
• Radio (Media Partnership)
• Television (Media Partnership)
• Search Engine Marketing
• Hand to Hand Combat (Smile Cards)
• To Advertisers?
• Direct, Outside Sales Team
• Chamber of Commerce Partnership

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The Delta Groups Assets
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Tops Marketing Group (TMG)
Tops Marketing Group creates and manages
demographically-targeted web sites and print
media that provide visitors and residents with
news and information not published in customary
print, audio and video media. TMG leverages its
ability to attract specific demographic groups by
selling advertising services to companies
targeting these consumers.   As part of its
mission, TMG provides charitable organizations,
business associations, and members of the
community the opportunity to receive exposure not
available in traditional media without
substantial expense and/or extensive media
planning. Tops Marketing Group Properties-
Lexington Market Franchise (TopsinLex.com
Magazine)- Lexington College Market Franchise
(Lexington.TopsonCampus.com)- TMS (Tops
Management System) Software (Licensable) Ownershi
p Stake 20Capital Investment 130,000Pr
ojected FY07 Revenue 750,000 Competition
Newspapers, Radio, Television, Community
Weeklies
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TopsInLex.com Community Franchise Demographic
65 Female, 25-55 Current Key Advertisers Bud
Light, Central Baptist, Georgetown College,
Lexington Legends, Paul Miller Ford Mazda, Don
Jacobs
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Demographic Male/Female, 17-27 (The most
elusive demographic in media.) Spend 200
Billion Per Year Current Key Advertisers Bud
Light, Cricket, Fifth Third Competition Campus
Newspapers, Community Weeklies
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Whats Next?
Build Estate Delta Group Ownership (50)
TVision Delta Group Ownership (50)
Virtual Year-Round Home and Garden Marketplace -
A local marketing tool for builders, contractors,
suppliers and distributors to connect, advertise
services and generate business from area home
owners.
Remote Control Marketing - TVision enables
interactivity between cell phones and out-of-home
display screens via the web. TVision was founded
on the insight that out-of-home networks can be
leveraged to provide interactivity, presence and
commerce for mobile consumers.
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Board of Directors Name Age Positions Stepfan
P. Jefferies 36 Managing Director Nana
Mensah 56 Managing Director Ginger
Sanders 53 Managing Director Greg Schaaf
43 Managing Director Edward Brown
32 Managing Director Management Name Age Pos
ition   Stepfan P. Jefferies 36 President
and Chief Executive Officer John Williamson
27 Operations Manager Edward Brown 30 Chief
Technology Director Stepfan P. Jefferies has
been President and CEO of The Delta Group since
its inception in November 2004. During this
time, Mr. Jefferies has also served as Managing
Partner and Executive Vice President of Business
Technology Development with Tops Marketing
Group. Prior to founding The Delta Group, Mr.
Jefferies served as President of Encite Commerce
(1999 to 2002), a provider of E-Commerce Services
to over 2,500 Media Entities in the United
States. From 2002 to 2004 Mr. Jefferies served
as President of Resonant Consulting, a
full-service software development firm serving
financial, travel, retail and medical clients
across the United States. Mr. Jefferies received
a Bachelor of Arts in Journalism and
Telecommunications from the University of
Kentucky in 1993.   John Williamson is an
experienced entrepreneur and business manager. In
2003 he founded a web development company, 3rd
Dimension Design LLC which currently employs five
programmers and designers.  Throughout the course
of leading 3DD, he was the chief architect of
two corporate management systems, an online
resume website application and a comprehensive
content management system. During his three year
tenure, he grew the company from no revenue to
over 200,000 annually. In 2006 he was asked by
a group of local investors to run iHigh.com,
Inc., a spin-off of iHigh, Inc., a leading
national high school marketing company. 
  Edward Brown has been the Chief Technical
Officer of The Delta Group since its inception in
2004. Growing up in Lexington (KY), he moved to
Oregon in 2002. Ed has primarily been focused on
the technological aspects of The Delta Group's
businesses and has developed tools to help
better analyze their performance. He is currently
working on a degree in Economics from the
University of London.
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The Delta Groups Growth Strategy How we will
growth our revenue exponentially over the next 5
years.
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Financials

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Terms

• Company will be converted from an LLC to a C
  Corporation upon Close of A Round.
• 56 Units of the company comprise 50 of its
  ownership.
• A Round consists of 20 Preferred Units at
  25,000 each. Round will close upon the
  subscription of these 20 Preferred Units.
• Additional 36 Units shall be reserved for
  future capital requirements (if needed).
• Specific Use of Capital (Based Upon 20 Units
  Sold _at_ 25,000 per)
• 18 Month Working Capital The Delta Group and
  Expansion of 215,000
• TopsOnCampus Markets
• 18 Month Working Capital and Development (Tops
  Nashville, TN) 115,000
• 18 Month Working Capital and Development (Tops
  Louisville, KY) 115,000
• 18 Month Research Development The Delta Group
  55,000