There are 50 ways to leave your lover

1
(No Transcript)
2
There are 50 ways to leave your lover
But first you need to find one!
(and thats way more complicated)
3

The Format

• Made-for-mobile animated series
• 18 episodes, about 1 minute each
• In each episode our heroine tries to find the
  love of her life only to get disappointed
  (again!)
• Targeted at young women (but guys want to peek in
  too!)
• A whole content world of
• complimentary activities

4
The Content World

• Wallpapers
• MMS Greetings
• Clip-tones
• Blog
• Astrology Matches

5
Chooz Active Content

• Established in 2001
• A subsidiary of JCS a leading media group
• Create original, interactive, cross-platform
  content
• Focus on attractive, edgy content for the mobile
  screen
• Specialize in content for girls

6
Anything goes
7
Anything goes
8
The International Appeal
9
Mobile Goes TV

• Fox Television Studios acquired all US mobile
  rights as well as worldwide television,
  Internet, and merchandising rights
• Fox will develop original episodes for Internet
  and TV based on the existing episodes
• This is a milestone breakthrough for the field of
  mobile content - not the usual other way around

10
Case Study - Pelephone

• Launched on Pelephone, April 2006
• 2,300,000 users, 100,000 3G users, 30,000
  target market
• Campaign leading actress voiceover,
• website, magazine ads, radio promo, SMS links
• Business model MG 50 RS
• Outcome 23,000 viewings in April
• 3,000 viewings per month
• Good showing for operator
• PR coup
• Great feedback from users

11
To be continued
12
(No Transcript)