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MainStrasse Village Association


Purchase and maintain American Flags ... Problem: Torn flags. We have since replaced numerous flags and cleaned lamp posts, still working on clips ... – PowerPoint PPT presentation

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Title: MainStrasse Village Association

MainStrasse Village Association
  • Stuff big and small
  • about the organization

Who we are what we do
  • We are an organization comprised of 2 paid
    employees and a volunteer board
  • We have resident members, business members and
    some members from the larger community
  • We have been doing this for 30 years
  • We either directly create or facilitate events in
    the MainStrasse area
  • This comes in the form of festivals and events
  • We facilitate over half a million people coming
    to the MainStrasse Village throughout the year.

Major festivals
  • Mardi Gras
  • Maifest
  • Goettafest
  • Oktoberfest

Facilitated events
  • Worlds Longest Yard Sale
  • Classic Car Show
  • 4th Sunday Antiques
  • Northern Kentucky Wine Festival- this has
    officially moved to the MainStrasse Area
  • Christmas events/tree lighting ceremony/St. Nick
  • Dog Costume Pawrade
  • Its not just festivals. We either directly help
    organize, fund or market these events.

Thankless efforts
  • We provide copy and faxing services to residents
    of the area
  • We answer emails to people looking for apartments
    who are from out of the area
  • We provide walking tour guides to people visiting
    the area for the first time, also downloadable on
    our website
  • Our staff member, Donna K, has notarized items
    for area residents, member/non-member
  • In a world thats too busy, we pick up the phone
    for all the miscellaneous stuff.

Yes we drive business results
  • Bring about half a million people to the
    MainStrasse Village every year
  • Throughout the year, we generate greater than
    400,000 of publicity value for the area
    surrounding events/festivals
  • Our festivals provide an unparalleled value for
    artisans and food vendors
  • We staff events either by volunteers or paying
    charitable groups in exchange for their services

Artisan and Vendor Opportunity
  • We average around 150k in attendance per our
    larger events
  • _at_ 750 per commercial booth, we deliver about 200
    people per dollar spent to the event
  • _at_ 275 per artisan booth, we deliver about 545
    people per dollar spent to the event
  • Note this is nominal audience value we present
    to them and does not reflect their individual
    costs to provide goods/services to the event

Value to vendors
  • We handle marketing and promotion of the events
  • We handle organization of the events
  • Tenting
  • Parking
  • Security
  • Fire
  • Electrical needs
  • We handle cleanup after the event
  • We provide a very cost effective business
    opportunity to our vendors.

We are doing something right
  • Our Maifest, Goettafest and Oktoberfest events
    are consistently named in the top ten festivals
    in the state
  • We were awarded 7 best of awards in the marketing
    and souvenirs from last year
  • We help provide an entertainment destination for
    the region

Value to community
  • Some of the volunteers organizations that we
  • Covington Firefighters Auxiliary
  • N KY Soccer
  • Faces without Places
  • N KY Cobras (baseball team)
  • HUT A/C (Cov. youth sports)
  • Covington/Kenton Co. Jaycees
  • Covington Fire Fighters Auxillary
  • Queen City Rugby
  • 9th District School
  • In 2008-2009, 499 and a total of 163 hats,
    gloves, scarves and socks to Covington Parthner's
    in Prevention along incentive items for students
  • In 2007-2008, we donated 1,014 in cash and a
    total of 295 hats, gloves, scarves to Covington
    Partner's in Prevention.
  • Total money provided to charitable organizations
    through their service or direct donation
    254,538.79 (Maifest 09)

Covington vendors
  • Covington Police and Fire Department 
  • CSI
  • Steffens
  • KW Electric
  • SECO Electric
  • John R Green
  • Klingenberg's Hardware
  • Fedders

MainStrasse improvements
  • Average of 400k per annum in publicity value
    surrounding events for City/area, scored
    according to Nielsen PR reach metrics
  • We have donated the shuttle benches, the street
    signs, the flower pots, the bike rack and a mini
    ambulance to the community for their use and
  • Purchase and maintain American Flags
  • We purchased and installed all the decorative
    lights on the MainStrasse buildings.
  • Painted all of the lamp posts cleaned lantern

Misconception cleanup (example)
  • Clean Up - Immaculate Conception Academy, grounds
    set up, festival cleanup, overnight cleanup and
    final cleanup - 9,700.00
  • CSI Trash Compacter (08/09)1,828.06
  • Trash bags -1437.50
  • Port-o-lets, Waste Water Holding Tanks -
  • Grease Barrels - 250.00 (2008, 2009 na)        
  • Security - Paramedics and Fire - 2,950
  • Police - 24,535.00

Yet, we are not without challenges
  • Improve our relationship with the City of
  • Eradicate the belief we are a business
    association (were comprised of
    business/resident/community members)
  • Show a better value to the community and its
    respective members, involving stakeholders
  • Do a better job at telling people what we are
    doing well
  • Improving transparency

Being specific
  • To make things actionable, we have to be
    specific. We are taking a first attempt at what
    we consider challenges that we can specifically
    action upon.

City challenges
  • We have heard that the City wants more
    representation on the MainStrasse Board of
  • Proposal We will provide a board seat to a City
    of Covington employee
  • For any capital improvements to the area, we will
    work through the City to propose and fund efforts
  • Timeframe Immediate

Changing our organizational objectives
  • Changing perceptions
  • We have been in the process of changing our
    bylaws and organizational objectives over the
    past six months.
  • Marketing -gt Capital Improvements
  • Why Broken Windows Theory
  • Timeframe Ongoing

Involving stakeholders
  • The MainStrasse Village Association has reached
    out to the ROMA Organization to invite a
    permanent member of their organization to
    represent them on our executive board.
  • Capital improvements will involve the City to
    better increase awareness of efforts
  • Timeframe Immediate

Transparency PR
  • Create lottery programs for volunteer
    organizations (equitable opportunity) Timeframe
  • Publish regular reports on website, end of month
    for fiscal and Bell Tower Funds (16k) Timeframe
    This month Ongoing
  • Regularly report our service and charitable
    contributions by year Timeframe Ongoing
  • This presentation and supporting materials will
    be available on website tomorrow afternoon
    Timeframe Ongoing

Examples of actionable feedback
  • Problem Parking issues noted during strategic
  • Our marketing efforts during 6-month buy on
    InsightBB had mapping for parking for prospective
  • Problem Torn flags
  • We have since replaced numerous flags and cleaned
    lamp posts, still working on clips
  • Problem Business vs Member Marketing
  • Our marketing efforts have been event, ie
    festival specific, and other efforts have been
    general marketing
  • My request is that we have specificproblems we
    can solve.

Biggest challenge History Involvement
  • We took the first step in creating actionable
    feedback here
  • City involvement Were extending the request
  • We need involvement from outside organizations
    Weve reached out to the ROMA organization for
    permanent representation
  • Weve outlines changes to our planning process

  • Lets not distance dollars from the area
  • We are delivering great festivals
  • We have to improve our relations, City/Community
  • We have to challenge history
  • We have to be specific to be actionable
  • We have to put more frequent organizational
    information to the forefront