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HOT TOPICS in technology


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Title: HOT TOPICS in technology

HOT TOPICS in technology
  • Bowling Green
  • State University
  • Daniel Miller
  • Jeannie Sabaroff
  • Jes Takla

  • Institutional Spam
  • Blogs
  • Web Portals
  • Social Networking Sites
  • Podcast

(No Transcript)
Institutional Spam
  • Institutional Spam is the use of mass emailing to
    simply and efficiently communicate with a large
    student body
  • The name is derived from Internet Spam or
    Spamming, which is the use of electronic
    messaging systems to send unsolicited commercial
    advertisements and messages that are often
  • Overuse can cause students to ignore these
    emails, therefore it becomes self-defeating

Benefits of Institutional Spam
  • Efficiently send general advertisements and
    announcements to students, faculty, and staff
  • When used ethically, it targets many individuals
    at a cheap cost (Sipior, Ward, Bonner, 2004)
  • Saves paper and other fiscal resources
  • These savings can be used for other needs of the
  • Ensures that each individual has a direct chance
    of obtaining the information
  • Flyers or other modes of indirect communication
    can easily be overlooked

Drawbacks of Institutional Spam
  • The term spam has a negative connotation due to
    commercial internet spam
  • Email fatigue can occur easily, causing students
    to block or delete messages without reading them
  • Colleges are vulnerable to commercial internet
  • Commercial electronic messaging systems can
    infiltrate or hack into institutional list proc
    servers (Olsen, 2002b)
  • Institutional spam can be confused with
    commercial spam
  • Over-spamming may discourage use of institutional
    email account (Olsen, 2002b)

Implications for use of Institutional Spam
  • Embedding photos increases visual appeal and
    likelihood of being read (A Picture is Worth
    Even More Spam, 2006)
  • When used in combination with other resources,
    such as Web portals …
  • Can be customized and tailored for individual
  • Can reduce need for institutional spam by use of
    online calendars and announcements pages (Olsen,
  • Internet Accessibility
  • On-campus computer labs make email more
    accessible than paper mail, phone messages, and
    public bulletin boards
  • Off-campus students may not have access to
    computer/internet, which can limit the
    effectiveness of this type of communication

Institutional Spam and Students
  • May not appeal to all learning/personality types
    (Kolb, 1984 Myers 1980 both as cited in Evans,
    Forney, Guido-DiBrito,1998)
  • Should be used to supplement other forms of
    information dissemination
  • Targets Millennial students who expect direct
  • Less apt to actively search out announcements
  • They expect prompt notification of major events
  • Most are accustomed to using technology
  • Must address the needs of those who are not
    technologically savvy (Wilson, 2004)

(No Transcript)
  • A blog is a user-generated website where entries
    are made in journal style and is intended for
    general public viewing
  • A person who keeps a blog is known as a blogger
  • The activity of updating a blog is blogging

Different Uses of Blogs
  • In the classroom as a weekly assignment
  • Personal ideas and thoughts (
  • Outlet for professors to vent about their
    students (
  • Living journal for people to record their
    thoughts of an event (http//

Benefits of Blogs
  • Students can use their blog as a healthy outlet
    to discuss issues that are relevant to their
  • Academics can blog their ideas and receive
    comments without strict scrutiny
  • Another form of technology in the classroom
  • Great way to learn about careers through other
    peoples experiences (e.g. http//www.dujardin.blo
  • Professors and administrators can use blogs to
    keep in touch with former students and colleagues
  • Can be used as a recruitment tool

Issues Surrounding Blogs
  • Blogs can be used attack college administrators
  • An anonymous blogger verbally attacked the
    president of the State University of New York
    College of Technology at Alfred. An example from
    the blog, Guptas efforts would be laughable if
    they werent so sad. The president later
    resigned (Read, 2006)
  • Blogs can be used against people when they are
    applying for jobs, internships, etc.
  • Blogs on sites such as IR Rumor Mill
    ( can harm searches
    for new employees
  • Some academe regard blogs as containing
    illegitimate content. Blogs are not
    peer-reviewed or published

Blogs as a Recruitment Tool
  • One success story is Ball State University
  • Twelve Ball State students have been given all
    the equipment they need to chronicle their school
    year through journal entries, photos, audio
    podcasts and video
  • Two unique features blogs will be uncensored and
    the feedback mechanism will always be turned on
  • Administrators say these aspects are important so
    prospective students get a real look at what
    college life is like, and can ask questions they
    may not feel comfortable asking administrators
  • (http//
  • Companies dedicated to marketing for institutions
    of higher education are now offering free web
    sessions on how to create a successful admissions
    blogs (http//
    nts.jsp - Lets Get Blogging!)

Student Development and Blogs
  • Chickering and Reissers Seven Vectors of
    Development (1993)
  • Managing Emotions
  • Blogging can be a form of helping students to
    learn how to manage their emotions. Having a
    steady place to write and reflect on their
    experiences will help them deal with both good
    and toxic emotions
  • Blogs are the new journal. As many students
    turn to technology to take notes, communicate,
    etc, they can use blogs as a way to develop their
    emotions and reflect on them

Student Development cont
  • Perrys Theory of Intellectual and Emotional
    Development (1968)
  • Using blogs in the classroom can help students
    reflect on their thinking and how it relates to
    that of their classmates
  • If a student is a multiplistic thinker, they
    assume that every opinion/thought could be the
    right answer (i.e. anything goes for an answer)
  • As students begin to read their peers blogs,
    they may realize that some of their
    opinions/thoughts could possibly not be correct.
    The student who is a multiplistic thinker will
    begin to realize that opinions need to be
    supported with facts. Thus, students will begin
    to develop themselves as intellectual and ethical

Suggestions for the Future
  • Colleges and universities will begin using blogs
    as an interactive way for future students to see
    what life at their institution is
  • Blogs can be used in the classroom as a
    journaling activity
  • Students can watch certain blogs of other people
    that interest them professionally (e.g.

(No Transcript)
Web Portals
  • A figurative gateway to other institutional links
    relevant to the individual user
  • Often includes an option for course management
    software (Blackboard, Sakai, WebCT)
  • Links to the Library for online resources
  • Based on search engine sites like Google and
  • Customizable allows one to have own space on any
    computer, creates psychological niche, increases
    use (Kalyanaraman Sundar, 2006)
  • Goal is to be daily home page for students,
    faculty, and staff at a university

Benefits of Web Portals
  • University websites can be confusing and
    intricate mazes of information
  • A customizable search engine for the
    institutional website
  • Routes users to pages directly relevant to them
  • Templates for users to create personal Web pages
  • Unites physical communities in the virtual world
    (Meyer, 2000)
  • Allows students to easily keep in touch with
    peers, faculty, staff, and alumni (Fliegler,
  • Used for student groups, clubs, learning
    communities, and classes
  • Option to include commercial advertisement to
    generate revenue for institution

Student Services and Web Portals
  • Multiple student services available online
    increases students accessibility to and use of
    these resources (Olsen, 2002a)
  • One stop shopping, instead of visiting multiple
    offices to take care of personal business
  • Updated daily so information is always current
  • Student services include
  • Web based student advising, online registration,
    online bookstore, chat rooms, online bill pay and
    statements, financial aid, student loans, grades,
    transcripts, parking permits, email, calendar of
    events, and online course management (Olsen,

Online Course Management Systems
  • Providers include
  • Blackboard, Sakai, eCollege, Angel, Desire2Learn,
    and Intralearn (Carnevale, 2005)
  • Used for online courses and hybrid courses
  • Student benefits
  • Submit homework digitally, discussion threads and
    class email, prompt one on one feedback from
    professors, monitor grades and progress, never
    loose syllabi or course documents, increased
    access to calendar and assignments, and
    announcements of upcoming events
  • Faculty benefits
  • Access to grade books online, contact students,
    produce Web pages, academic descriptions of
    enrolled students, reserve equipment and library
    books, automatic grading of online quizzes and
    tests (Profile University of Washington's
    MyUWClass Web Portal, 2002 Keel, 2000)

Drawbacks of Web Portals
  • A system crash can greatly impact campus events
    and classes, and temporarily paralyze institution
  • Can be expensive to implement and maintain
  • However, open source or community source software
    like uPortal or Sakai are decreasing cost and
    increasing availability (Powell, 2005 Portal to
    Higher Learning, 2003)
  • May not appeal to all students, personalities,
    and learning types
  • Not all students, faculty, and staff are
    technologically savvy
  • Must incorporate training sessions

Implications for the Future
  • Online courses are inevitable and a necessary
    step to increase access (Moskal, Dziuban,
    Upchurch, Hartman, Truman, 2006)
  • Technology suits students lifestyles, appeals to
    Millennial students, and increases access to
    institutional resources
  • Can help create a strong alumni connection and
    virtual community of scholars
  • Requires constant innovation to keep up with the
    latest technology
  • Technical support staff on campus to avoid system
    crashes (Powell, 2005).

Implications for Student Development
  • Increase of online courses and electronic
    communication may hinder development along
    certain developmental vectors (Chickering
    Reisser, 1993)
  • Development of Mature Interpersonal Relationships
  • Interpersonal Competence Skills
  • Increasing interactions conducted online removes
    the human element from the classroom
  • Students have trouble developing assertiveness,
    emotions management, personal confrontation
    skills, and capacity for teamwork
  • Increased access to online information and
    research can potentially augment cognitive
    development (Perry, 1968, as cited in Evans, et
    al., 1998)

(No Transcript)
Social Networking Sites
  • Social Networking Sites are categories of
    Internet applications to help connect friends,
    business partners, or other individuals together
    using a variety of tools

  • Facebook was founded in 2004 by four Harvard
  • It is a social networking website that was began
    to specifically target college and university
  • The name is based on the paper facebooks that
    many colleges give to incoming students, faculty,
    and staff depicting members of the campus
  • As of December 2005-Largest number of registered
    users among college sites (6 million)
  • Culture personal profile, exchange public,
    private messages, pictures, groups of friends

(No Transcript)
  • MySpace is a free service that uses the Internet
    for online communication through an interactive
  • MySpace is a very active site, and additions and
    new features are being added constantly
  • Culture photos, blogs, user profiles, pictures,
    e-mail, messaging, groups, web forums

(No Transcript)
Benefits of Social Networking Sites
  • Professors and administrators can use these sites
    as a form of communication
  • Student organizations can use the sites as a
    means to advertise events and publicize their
  • Professors and administrators can have pages to
    show to students what an acceptable personal
    profile looks like
  • Professors and administrators can look at
    students before meeting with them
  • Great way to stay in contact with people

Issues of Social Networking Sites
  • Students use these sites to pre-judge roommates
    and peers
  • Students post inappropriate photos and
    information about themselves
  • Employers can use these profile pages against
    interviewees for jobs
  • Internet safety
  • A student at the University of Kansas learned the
    consequences of revealing too much information on
    Facebook when she was stalked by a man who
    encountered her class schedule
  • Virginia Commonwealth University student Taylor
    Behl was murdered her freshman year by someone
    she met at
  • Violation of judicial policies

Student Development and Social Networking Sites
  • Chickering and Reissers Theory of Identity
    Development (1969)
  • Developing Mature Interpersonal Relationships
  • Using social networking sites takes away the
    physical socializing. This may cause students to
    lack in developing mature interpersonal
    relationships if their communication and
    interactions can be done on the internet.
  • Developing Integrity
  • Students may be humanizing and personalizing
    their personal values but they may not be
    congruent with what they post as their internet
  • Being able to post everything on the internet may
    not give students the chance to reflect on what
    their actions are really saying about their values

Suggestions for the future
  • Institutions should develop and provide
    information on internet safety to give to
  • Facebook and MySpace should be addressed at
    orientations to address what is appropriate by
    that institutions standards
  • Student group advisors should communicate what
    these sites are to be used for by the group and
    its members

(No Transcript)
  • A podcast enables users to quickly and easily
    download multimedia files, including audio and
    video, for playback on mobile devices including
    iPods and other MP3 players (Bausch Han, 2006,
    p. 1)
  • Professors wear a small microphone during the
    lecture that records simultaneously
  • A technology firm, or a group of motivated
    students, digitize the recording and make it
    available on the Internet for download

Benefits of the Podcast in Academia
  • Increased reach to Millennial students
  • Make-up for lectures missed
  • Review for exam
  • Students can review information on their time,
    whether it is waiting for the bus or doing
  • Classes can be more focused on student
    interaction and participation, thus gaining
    attention of different learning styles
  • Podcast Lectures appeal to Assimilators, because
    it incorporates abstract conceptualization and
    reflective observation (Kolb, 1983)
  • Interactive discussions during class time will
    appeal to Divergers, who prefer discussion
  • Allows professor to self-critique
  • Non-traditional students have the ability to
    listen to course content on their time

Benefits of the Podcast in Student Affairs
  • Training
  • Allows time and place to become less relevant for
    staff development and training
  • Serves as reinforcement for instruction and
    application of knowledge throughout the year
  • Students are podcasting
  • Another way to break into the student culture and
    provide learning and resources where they will
    use it most
  • Quick learning curve
  • The download and upload might seem tricky at
    first, but once learned is relatively easy
  • Institutions will provide training on best
    practices for podcasting

Drawbacks of Podcasts
  • Students no longer need to be in the classroom to
    access learning
  • The information is on the Internet, and many
    times not password protected, thus raising a
    privacy issue
  • Intellectual property does the podcast and the
    information within belong to the professor or the

Drawbacks for Student Affairs
  • Will the staff of generations past buy into the
    new technology?
  • Quality Control
  • Podcast producers also need to be aware of
    background interference as well as the quality
    of speakers voices, speech patterns,
    intonations, and other sound effects that may
    not be the same as those of a professional
    broadcast (7 Things, 2006, p. 2).
  • Proper equipment and training
  • Money will always be an issue in student affairs.
    Is funding resources to the development of
    podcasting worth it?

Student Development and Podcasting
  • Chickering and Reissers Seven Vectors of
    Development (1993)
  • Developing Mature Interpersonal Relationships
    Development of interpersonal tolerance and
    appreciation of difference and the capacity for
    healthy partners and close friends
  • With the advent of podcasting, students will have
    less interaction with their professors and peers,
    thus not allowing for maturation through this
  • Students will have less confrontation with
    diversity, thus inhibiting a major task in
    college development

Apple iTunes U
  • Apple has a free podcast hosting service for
    colleges and universities designed to provide
    access to educational content, including lectures
    and interviews, 24 hours a day, 7 days a week
  • Users can download content to their Macs or PCs
    regardless of their location. They can then
    listen to and view content on their Mac or PC or
    transfer that content to their iPod for listening
    or viewing on the go
  • iTunes U complements on-line portals, including
    Blackboard, WebCT, and Sakai. Students can access
    iTunes U content from within these systems with
    one click

Institutions That Make it Work
  • Purdue BoilerCast - service available to all
    credit courses held on the West Lafayette campus
    and is capable of recording lectures from over 70
    classrooms on campus with no lead time
  • Duke University iPods to all incoming students
  • Drexel University hand out iPods to education
  • Stanford University lectures by professors,
    music by students, and play-by-play descriptions
    of football games

Suggestions for the Future
  • Make students listen to podcast before class, and
    then discuss issues during class time
  • Transition from lecture to discuss-format
  • Lock coursecasts behind a firewall, or in other
    words, protect it from the public so only
    students can listen

Web References
  • http//
  • http//
  • http//
  • http//
    - Lets Get Blogging!.
  • http//
  • http//
  • http//
  • http/

  • Carnevale, D. (2005, October 21). Blackboard
    plans to acquire course-management rival WebCT
    Electronic version. Chronicle of Higher
    Education, A44.
  • Chickering, A. W., Reisser, L. (1993).
    Education and Identity. San Francisco
  • Dutton, Chelsea.Kansan Newspaper, Users abuse
    Facebook, February 10, 2005
  • Evans, N. J., Forney, D. S., Guido-DiBrito, F.
    (1998). Student development in college Theory,
    research, and practice. San Francisco
  • Farrell, E. (2006, September 1). Judging
    roommates by their facebook cover. Chronicle of
    Higher Education, A63.
  • Fliegler, C. M. (2006, December). Engaging alumni
    online Electronic version. University Business,
  • Goetz, R. (2005, November 18). Do not fear the
    blog. Chronicle of Higher Education, C1.
  • Kalyanaraman, S., Sundar, S. S. (2006). The
    psychological appeal of personalized content in
    Web portals Does customization affect attitudes
    and behavior Electronic version? Journal of
    Communication, 56(1), 110-132.
  • Keel, K. (2000). Can portals make a difference in
    the work of educators Electronic version? T H E
    Journal, 28(1), 44-46.
  • Lang, J. (2007, January 12). Putting the blog on
    hold. Chronicle of Higher Education, C2.
  • Lipka, S. (2006, January 27). A blog gives
    professors space to vent about their students.
    Chronicle of Higher Education, A37.
  • Mangan, K. (2006, February 3). A blog gives
    students and employees of Tulane U. a place to
    discuss Katrina. Chronicle of Higher Education,
  • Mesloh, C. (2006, January) Campus Safety
    Magazine. Virtual Fun with Consequences.
  • Meyer, R. (2000). It takes a cyber village
    Electronic version. Library Journal, 125(14),
  • Moskal, P., Dziuban, C., Upchurch, R., Hartman,
    J., Truman, B. (2006). Assessing online
    learning What one university learned about
    student success, persistence, and satisfaction
    Electronic version. Peer Review, 8(4), 26-29.

References (continued)
  • Olsen, F. (2002a, August 9). The power of portals
    Electronic version. Chronicle of Higher
    Education, A32.
  • Olsen, F. (2002b, September, 27). Fed up with
    spam Electronic version. Chronicle of Higher
    Education, A47.
  • Perry, W. G. (1968). Intellectual and ethical
    development in the college years A scheme.
    Chicago Holt, Rinehart, and Winston.
  • A picture is worth even more spam Electronic
    version. (2006, October). Communications of the
    ACM, 49, 10.
  • Portal to Higher Learning Electronic version.
    (2003, November 10). InfoWorld, 25, 48.
  • Powell, C. (2005, June 24). Course-management
    systems It's a new world Electronic version.
    Chronicle of Higher Education, B40.
  • Profile University of Washington's MyUWClass Web
    Portal Electronic version. (2002, September). T
    H E Journal, 30, 34-34.
  • Read, B. (2005, 28 October). Lectures on the go.
    Chronicle of Higher Education, A39.
  • Read, B. (2006a, January 20). Think before you
    share. Chronicle of Higher Education, A38.
  • Read, B. (2006b, September 15). Attack of the
    blog. Chronicle of Higher Education, A35.
  • Read, B. (2007, January 26). How to podcast
    campus lectues. Chronicle of Higher Education,
  • Read, B. Young, J. (2006, August 4). Facebook
    and other social networking sites raises
    questions for administrators. Chronicle of Higher
    Education, A29.
  • Tribble, I. (2005, July 8). Bloggers need not
    apply. Chronicle of Higher Education, C3.
  • Sipior, J. C., Ward, B. T., Bonner, P. G.
    (2004, June). Should spam be on the menu
    Electronic version? Communications of the ACM,
    47, 59-63.
  • Wilson, M. E. (2004). Teaching, learning, and
    millennial students. In M. C. Coomes R. DeBard
    (Eds.), Serving the millennial generation (New
    Directions for Student Services, No. 106, pp.
    59-71). San Francisco Jossey-Bass.
  • Wilson, R. (2006, September 22). Whos hot? Whos
    not?. Chronicle of Higher Education, A8.