Title: Arial 28pt.

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Technology Directions
Raj Nathan Senior VP General Manager Infrastruct
ure Technology and Solutions Group July 29, 2004
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Problem - defined

• What is the environment today
• Technology Heterogeneous, stove pipe systems
• Operation - lack of skills and cost of skills
• Business demands for flexibility and value add
  exceeds ability
• Resources Pressure on cost and inability to
  start major projects with a longer pay back
  period
• What infrastructure specific problem are we
  solving?
• How do I manage growing amounts of data in
  multiple systems in a common and cost effective
  way?
• ASE, IQ, ASA and DSP
• How do I integrate data from various databases in
  a flexible way?
• Rep Server, DSP, Unwired Orchestrator
• How do I evolve my current systems to accommodate
  the real time needs of the current business
  environment?
• IQ, DSP, Unwired Orchestrator
• How do I extend the enterprise to the mobile
  worker?
• DSP, Unwired Orchestrator, Unwired Accelerator

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Product and Technology Genealogy
Unwired Enterprise
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Data Management

• Trends
• Consolidation of servers
• Distributed systems
• Linux
• Structured / unstructured Data Management
• Operational simplicity
• Uniform Heterogeneous Data Management

• Sybase solutions
• Partitions
• Data partitions (12.5.2),
• Semantic partitions (15.0)
• Distributed Systems
• High availability and price performance (12.5.2)
• Shared disk Cluster and Grid support (15.0)
• ASE on Linux
• Highest growth rate
• 2nd largest database
• Winner of the best database award form the Linux
  user community
• Unstructured data support
• XML support (12.5.2 and 15.0)
• Self-Management (12.5.2 and 15.0)
• Data Services Platform (DSP)

Reliability and Availability
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Data Movement

• Trends
• Disaster recovery
• High Availability
• Real Time Reporting
• Proactive ID of Events
• Reference data architectures

• Sybase solutions
• ASE Disaster Recovery Support (Rep Server 10),
  Heterogeneous Support (RS 12.6), Storage Vendor
  Support (Mirror Activator)
• Warm Standby (Rep Server 11.0), Data and
  Application Failover Support (Rep Server 12.6)
• SMP cuts down latency (Rep Server 12.6)
• Real Time Data Services
• Replication Server 10.0, Modeling Support (Rep
  Server 12.6)

Minimize Impact on Operational Systems
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Data Warehouse

• Trends
• The line between Real Time and Historical Data
  blurring
• VLDW getting larger
• BI drawing closer to the operational environment

• Sybase Solutions
• IQ now more tightly integrated with ASE (IQ 12.6)
• Extensive Storage and Handling of VLDW (IQ 12.5,
  12.6)
• Support for unlimited size Binary Large Objects
  (IQ 12.5, 12.6)
• Reduction in Data Latency through Real Time
  Analytics (IQ 12.6)
• Modeling Support (IQ 12.6)

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The New Unwired Services Products

• Those that are data related under the Data
  services Platform
• Real Time Data Services
• Dynamic Archiving
• Mirror Activator
• Those that are message and process related
• Unwired Orchestrator
• Unwired Accelerator
• Sybase Workspace Integrated Application
  Development

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Real-time Services
A Major Ratings Institution When ratings change,
proactively send information to Web
applications Problem Stale Data Customer
Satisfaction Affected
A Major Bank When a loan closes with
deficiencies, proactively send information to
downstream applications Problem Delayed
Actions Increased Inefficiencies
A Government Institution When a passport is
reported stolen or lost, proactively send
information out to border security, airport
security and police. Problem Limited
Awareness Increased Risk
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Implementation Approach

• Within the application
• Restrictive
• Intrusive
• Changes are costly
• Code based

• Sybase RTDS
• Can tie multiple sources
• Non-Intrusive
• Changes to operational systems are eliminated
• Rules and Model based

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Sybase Real-Time Data Services

• Applications, Processes and People get notified
  when an event occurs
• End-to-End VisibilityFrom Enterprise
  Applications to Mobile Devices
• Relevant, enriched information, to the right
  people for faster decisions

Calls to historical or analytical data sources
for enrichment
IQ
Customer Relationship Management
ORDER ENTRY
SYBASE
Real Time Fraud Detection
MESSAGE BUS
SYBASE RTDS
BILLING
DB2
Real Time Sales Force Automation
MESSAGE BUS
Unwired Orchestrator
Q ANYWHERE
INVENTORY
ORACLE
Real Time Notifications
Capture data events from heterogeneous data
sources
Events can be enriched with no impact to
operational systems
Standardize and distribute data events via
message bus/mobile devices without custom coding
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Sybase Live System Implementation (COSCO Global
Transportation Company)

• Integration across enterprise boundariesFrom B2B
  to Web services
• Information free flowing between vendors and
  partners
• Reduced overhead by direct access to partner
  systems.

1. Real-time data sent from partner business
system
Corporate Firewall
DCNET
Partner 1 Custom Legacy
2. Business Flows, Message matching and
transformation occurs
EAS
Unwired Orchestrator
LMIS
3. Real-time information shared with Logistics
Mgmt. Info. System
4. Bi-directional data is then returned to
partner business system.
Partner 2 Oracle ERP
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Unwired Orchestrator Reference Quote

• Sybase Unwired Orchestrator Benefits
• Using Sybases Unwired Orchestrator directly
  increased operational efficiency
• Highly scaleable
• Broad integration capabilities
• Ease-of-use reducing time-to-implementation
• Strong support for Web services
• Reliable performance
• Using Sybase Unwired Orchestrator, we were able
  to build a strong business process integration
  system, allowing us to communicate better with
  our customers while supporting COSCO Logistics
  business expansion.
• -Mr. Zhang YU, IT Manager of COSCO Logistics

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Data Grows by Nature of Business Process
Customers
Products
Transactions
Sybase Applications
ERP
CRM
Applications
125 Data Growth Fueled by Compliance, Upgrades
Active
Active
Active
80 of Data isINACTIVE
Inactive
Inactive
Inactive
Infrastructure Costs Growing
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The Impact of Unmanaged Data Growth
DATA GROWTH IMPACTS MANY AREAS
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Dynamic Archive

• Sybase Dynamic Archive is an online database
  archiving solution that manages transactional
  data through its complete information lifecycle.
  
• Inactive data is identified and intelligently and
  automatically relocated from productions systems
  and archived into another database. Users retain
  seamless access to both production and archived
  data.
• Benefits
• Complete Maintenance Operations Faster smaller
  production databases mean that data-centric
  activities take less time, ensuring SLAs are met
  downtime is minimized
• Protect Business-Critical Application Performance
  40 typical reduction in DB size results in 30
  - 80 system performance improvement
• Reduce IT Costs Significantly smaller databases
  mean fewer hardware storage resources. Inactive
  data is not duplicated. Storage and maintenance
  costs are reduced.
• Enables compliance with regulatory requirements
  long-term storage, fast access and data integrity

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Sybase Dynamic Archive Use Case

• Financial Services Company
• Challenge To combat growtha 200GB database
  growing at 500MB per day. Daily maintenance
  operations are threatening the business cycle.
• Requirements Provide 80 reduction in production
  database size, normalizing (and optimizing)
  day-to-day operations.
• Sybase Dynamic Archive Benefits
• By reducing database size, Sybase Dynamic Archive
  improves the stability in high growth tables
  leading to
• - Deferred hardware cost
• - Decreased runtimes for batch processes
• - Decreased runtimes for maintenance operations
• - System stability
• - Predictable performance

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Sybase Dynamic Archive Use Case

• Health Care Provider
• Challenge A 300GB patient information tracking
  system is growing rapidly, making it unwieldy for
  quick recovery in the event the system goes down.
• Requirements The system must be available at all
  times.
• Sybase Dynamic Archive Benefits
• By reducing the production database by 200GB with
  Sybase Dynamic Archive, this organization was
  able to
• - Improve application performance and ensure
  consistency of access to current data
• - Decrease runtimes for maintenance operations
  e.g. dbcc, update statistics, backups,
  restores
• - Improve system stability
• - Reduce outages during upgrades
• - Achieve faster recovery time from unplanned
  outages

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Reference Quote

• While evaluating Sybase Dynamic Archive,
  weve realized how it could help us complete
  maintenance in a more timely manner, and provide
  a completely new level of simplicity, operational
  clarity and cost savings on the data management
  and archiving front.
• We are by definition a data-intensive
  enterprise. The ability to intelligently and
  automatically assign data to either production
  databases or online archives based on its
  business value will allow us to realize important
  new savings in both time and money.
• - Doren Jacobs, Vice President, T.
  Rowe Price Investment Technologies, Inc.

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Mirror Activator

• The problem
• In disaster recovery configurations
• Disaster recovery site is unusable unless primary
  fails
• Under utilized assets
• More load put on primary (OLTP, Data Mining,
  Batch Reports)
• The Solution
• Sybase Mirror Activator
• Works with disk vendors mirror solutions (EMC,
  IBM, HDS)
• Primary can be used for OLTP, Disaster recovery
  site can be used for Data Mining and Batch Reports

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Mirror Activator

• Integrate Sybases Replication technology with
  Storage Vendors Block Replication products
• CIOs and IT Managers need a way to combine the
  best aspects of both storage replication Disaster
  Recovery and Sybase transaction replication
• Protection for the entire storage environment
  (not only limited to Database)
• Standby Database that is always available
• Faster recovery time
• - Available for query/reporting, maintenance
  purposes
• - Decreases network bandwidth requirements by as
  much as 50

DB Storage (Data Log)
Data Device
DBMS
DBMS
Sybase Replication
Mirrored Log Device
Log Device
SRDF Block Replicator
DR Site
Primary Site
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Mirror Activator Customer Benefits

• Large financial institution required an
  integrated disaster recovery solution
• Zero data loss
• Guaranteed transactional integrity
• Standby databases protected from primary disk
  corruption
• All data (database, application, other data
  stores) are protected

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Mirror Activator Use Case

• Financial Services Company
• Challenge Better use of existing disaster
  recovery assets
• Requirements Need very fast recovery time and
  use of recovery database information
• Sybase Mirror Activator Benefits
• Reduced TCO for Database Business Continuity
• Reduce the network bandwidth by up to 50 of the
  database replication
• Reduce database time-to-recover to seconds
• Provide a live database available for reporting
  or decision-support purposes

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Mirror Activator Use Case

• Major Insurance Company
• Challenge As they expand their business and
  amount of data need guaranteed zero data loss
  using same block replication system
• Requirements Guaranteed Zero data loss
• Sybase Mirror Activator Benefits
• Guaranteed zero data loss and database integrity
  for disaster recovery data site
• - Working with Block Replication systems provide
  synchronous replication with no data loss
• - Guaranteed data integrity for ASE database
  replication
• Reduce the network bandwidth by up to 50 of the
  database replication
• Availability of the secondary database for
  reporting/query

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Sybase WorkspaceIntegrated Development to Build
the Unwired Enterprise
Web App, Mobile, Portal, Data Management,
Integration/Web Services, Enterprise Modeling
Common Frameworks
Eclipse
Sybase Infrastructure Products
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Sybase WorkspaceIntegrated Development to Build
the Unwired Enterprise

• SOA and Web services-based integration
• Point-to-point integration
• Real-time event delivery and notification
• Composite application development
• Application development for web, portal and
  mobile environments
• Data management and replication
• Model-driven development

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Summary

• Core product technologies continue innovation to
  meet your future needs.
• Development approach focuses on reliability,
  stability and ease of use
• New products being introduced
• Enable to get more value from existing
  application and data assets
• Implement with minimal intrusion into existing
  mission critical operational systems
• Implement in an incremental and evolutionary
  manner reducing risk and faster payback
• Support both Sybase and non-Sybase environments
• A new integrated development environment to
  support rapid and reliable next generation
  application development

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Thank you for your time and continued support of
Sybase
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Technology Directions
Raj Nathan Senior VP General Manager Infrastruct
ure Technology and Solutions Group July 29, 2004