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BUS 188 Cases

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Title: BUS 188 Cases


1
BUS 188 Cases
  • Fall 2007
  • Mike Splane

2
Chapter 1
  • INFORMATION SYSTEMS IN BUSINESS

3
OPENING CASE QUESTIONSApple - Merging
Technology, Business and Entertainment
  • What might have happened to Apple if its top
    executives had not supported investment in iPods?
  • Formulate a strategy for how Apple can use
    efficiency IT metrics to improve its business
  • Formulate a strategy for how Apple can use
    effectiveness IT metrics to improve its business
  • Why would it be unethical for Apple to sell its
    iTunes customer information to other businesses?
  • Evaluate the effects on Apples business if it
    failed to secure its customers information and
    it was accidentally posted to an anonymous Web
    site

4
OPENING CASE QUESTIONSApple - Merging
Technology, Business and Entertainment
  • Did Apple gain a competitive advantage from its
    decision to invest in an online music business?
  • How can Apple use environmental scanning to gain
    business intelligence?
  • Using Porters Five Force Model, analyze Apples
    buyer power and supplier power
  • Which of the three generic strategies is Apple
    following?
  • Which of Porters Five Forces did Apple address
    through its introduction of the iPod?

5
CLOSING CASE ONESay Charge It with Your Cell
Phone
  • Do you view this technology as a potential threat
    to traditional telephone companies? If so, what
    counterstrategies could traditional telephone
    companies adopt to prepare for this technology?
  • Using Porters Five Forces describe the barriers
    to entry for this new technology

6
CLOSING CASE ONESay Charge It with Your Cell
Phone
  • Which of Porters three generic strategies is
    this new technology following?
  • Describe the value chain of using cell phones as
    a payment method
  • What types of regulatory issues might occur due
    to this type of technology?

7
CLOSING CASE TWOInnovative Business Managers
  • Choose one of the companies listed above and
    explain how it could use a CIO, CTO, and CPO to
    improve business
  • Why is it important for all of DreamWorks
    functional business areas to work together?
    Provide an example of what might happen if the
    DreamWorks marketing department failed to work
    with its sales department
  • Why is information technology important to an
    organization like the Boston Red Sox? Every
    organization needs information to remain

8
CLOSING CASE TWOInnovative Business Managers
  • Which of Porters Five Forces is most important
    to Home Depots business?
  • Which of the three generic strategies is PepsiCo
    following?
  • Explain the value chain and how a company like GE
    can use it to improve operations

9
CLOSING CASE THREEThe World is Flat Thomas
Friedman
  • Do you agree or disagree with Friedmans
    assessment that the world is flat? Be sure to
    justify your answer
  • What are the potential impacts of a flat world
    for a student performing a job search?
  • What can students do to prepare themselves for
    competing in a flat world?
  • Identify a current flattener not mentioned on
    Friedmans list

10
CHAPTER 2
  • STRATEGIC DECISION MAKING
  • Opening Case
  • Revving Up Sales at Harley-Davidson

11
OPENING CASE QUESTIONSRevving Up Sales at
Harley-Davidson
  • How does Talon help Harley-Davidson employees
    improve their decision-making capabilities?
  • Identify a few key metrics a Harley-Davidson
    marketing executive might want to monitor on a
    digital dashboard
  • How can Harley-Davidson benefit from using
    decision support systems in its business

12
OPENING CASE QUESTIONSRevving Up Sales at
Harley-Davidson
  • Evaluate the HOG CRM strategy and recommend an
    additional benefit Harley-Davidson could provide
    to its HOG members to increase customer
    satisfaction
  • Describe how Harley-Davidsons SCM system,
    Manugistics, could improve its business
    operations
  • Provide an illustration of Harley-Davidsons SCM
    system including all upstream and downstream
    participants

13
CLOSING CASE ONEConsolidating Touchpoints for
Saab
  • How has implementing a CRM system enabled Saab to
    gain a competitive advantage?
  • Estimate the potential impact to Saabs business
    if it had not implemented a CRM system
  • What additional benefits could Saab receive from
    implementing a supply chain management system?

14
CLOSING CASE ONEConsolidating Touchpoints for
Saab
  • Model Saabs supply chain
  • How is Saabs CRM implementation going to
    influence its SCM practices?

15
CLOSING CASE TWOMade-to-Order Businesses
  • What role does supply chain management and
    customer relationship management play in a mass
    customization business strategy?
  • How can Lands End use its CRM system to improve
    its business?
  • How can Nike use a CRM system to improve its
    customer relations?
  • Why is Nikes supply chain management system
    critical to its Nike iD order fulfillment
    process?

16
CLOSING CASE TWOMade-to-Order Businesses
  • Choose one of the examples above and explain how
    an ERP system could help facilitate the mass
    customization effort
  • Choose one of the examples above and explain how
    the company is attempting to gain a competitive
    advantage with mass customization
  • Identify one other business that could benefit
    from the use of mass customization. Explain why
    this business would need customer relationship
    management and supply chain management systems to
    implement a mass customization business strategy

17
CLOSING CASE THREEDelta Airlines Plays Catch-Up
  • What business risks would Delta be taking if it
    decided not to catch up with industry leaders in
    using IT to gain a competitive advantage?
  • What competitive advantages can an airline gain
    by using DSS and EIS?
  • What other industries could potentially benefit
    from the use of yield management systems?

18
CLOSING CASE THREEDelta Airlines Plays Catch-Up
  • How can American and United use customer
    information to gain a competitive?
  • What types of metrics would Delta executives want
    to see in a digital dashboard?
  • How could Delta use supply chain management to
    improve its operations?

19
CHAPTER 3
Chapter 3 E-BUSINESS Opening Case Amazon.com
Not Your Average Bookstore
20
OPENING CASE QUESTIONSAmazon
  • How has Amazon used technology to revamp the
    bookselling industry?
  • Is Amazon using disruptive or sustaining
    technology to run its business?
  • How is Amazon using intranets and extranets to
    run its business?
  • How could Amazon use kiosks to improve its
    business?

21
OPENING CASE QUESTIONSAmazon
  • What is Amazons e-business model?
  • How can Amazon use m-commerce to influence its
    business?
  • Which metrics could Amazon use to assess the
    efficiency and effectiveness of Amazons Web
    site?
  • What are some of the business challenges facing
    Amazon?

22
CLOSING CASE ONEeBay The Ultimate E-Business
  • eBay is one of the only major Internet pure
    plays to consistently make a profit from its
    inception. What is eBays e-business model and
    why has it been so successful?
  • Other major Web sites, like Amazon.com and
    Yahoo!, have entered the e-marketplace with far
    less success than eBay. How has eBay been able to
    maintain its dominant position
  • eBay has long been an e-marketplace for used
    goods and collectibles. Today, it is increasingly
    a place where major businesses come to auction
    their wares. Why would a brand name vendor set up
    shop on eBay?

23
CLOSING CASE ONEeBay The Ultimate E-Business
  • What are the three different types of online
    auctions and which one is eBay using?
  • What are the different forms of online payment
    methods for consumers and business? How might
    eBays customers benefit from the different
    payment methods?
  • Which metrics would you use if you were hired to
    assess the efficiency and effectiveness of eBays
    Web site?

24
CLOSING CASE TWODirect Groceries
  • What type of technology is FreshDirect
    usingdisruptive or sustaining?
  • How could FreshDirect use a kiosk to improve its
    business?
  • How could FreshDirect use m-commerce to improve
    its business?

25
CLOSING CASE TWODirect Groceries
  • What are the three different types of service
    providers and which one would FreshDirect use to
    run its business?
  • What types of information would be contained in
    FreshDirects intranet?
  • What types of information would be contained in
    FreshDirects extranet?
  • Which metrics would you use if you were hired to
    assess the efficiency and effectiveness of
    FreshDirects Web site?

26
CLOSING CASE THREEHow Do You Value Friendster?
  • How could you use e-business metrics to place a
    value on Friendster?
  • Why would a venture capital company value
    Friendster at 53 million when the company has
    yet to generate any revenue?
  • Why would Google be interested in buying
    Friendster for 30 million when the company has
    yet to generate any revenue
  • Identify Friendsters e-business model and
    explain how the company can generate revenue
  • Explain the e-business benefits and challenges
    facing Friendster

27
CHAPTER 4
Chapter 4 ETHICS AND INFORMATION
SECURITY Opening Case Sarbanes-Oxley Where
Information Technology, Finance, and Ethics
Meet
28
OPENING CASE QUESTIONSSarbanes-Oxley
  • Define the relationship between ethics and the
    Sarbanes-Oxley Act
  • Why is records management an area of concern for
    the entire organization and not just the IT
    department?
  • Identify two policies an organization can
    implement to achieve Sarbanes-Oxley compliance?

29
OPENING CASE QUESTIONSSarbanes-Oxley
  • What ethical dilemmas are being solved by
    implementing Sarbanes-Oxley?
  • What is the biggest roadblock for organizations
    that are attempting to achieve Sarbanes-Oxley
    compliance?

30
OPENING CASE QUESTIONSSarbanes-Oxley
  • What information security dilemmas are being
    solved by implementing Sarbanes-Oxley?
  • How can Sarbanes-Oxley help protect a companys
    information security?
  • What impact does implementing Sarbanes-Oxley have
    on information security in a small business?
  • What is the biggest information security
    roadblock for organizations attempting to achieve
    Sarbanes-Oxley compliance?

31
CLOSING CASE ONEBanks Banking on Security
  • What reason would a bank have for not wanting to
    adopt an online-transfer delay policy?
  • What are the two primary lines of security
    defense and why are they important to financial
    institutions?
  • Explain the differences between the types of
    security offered by the banks in the case

32
CLOSING CASE ONEBanks Banking on Security
  • What additional types of security, not mentioned
    in the case above, would you recommend a bank
    implement?
  • Identify three policies a bank should implement
    to help it improve information security
  • Describe monitoring policies along with the best
    way for a bank to implement monitoring
    technologies

33
CLOSING CASE TWOHacker Hunters
  • What types of technology could big retailers use
    to prevent identity thieves from purchasing
    merchandise?
  • What can organizations do to protect themselves
    from hackers looking to steal account data?
  • Authorities frequently tap online service
    providers to track down hackers. Do you think it
    is ethical for authorities to tap an online
    service provider and read peoples e-mail? Why or
    why not?

34
CLOSING CASE TWOHacker Hunters
  • Do you think it was ethical for authorities to
    use one of the high-ranking officials to trap
    other gang members? Why or why not?
  • In a team, research the Internet and find the
    best ways to protect yourself from identity theft

35
CLOSING CASE THREEThinking Like the Enemy
  • How could an organization benefit from attending
    one of the courses offered at the Intense School?
  • What are the two primary lines of security
    defense and how can organizational employees use
    the information taught by the Intense School when
    drafting an information security plan?
  • Determine the difference between the two primary
    courses offered at the Intense school,
    Professional Hacking Boot Camp and Social
    Engineering in Two Days. Which course is more
    important for organizational employees to attend?

36
CLOSING CASE THREEThinking Like the Enemy
  • If your employer sent you to take a course at the
    Intense School, which one would you choose and
    why?
  • What are the ethical dilemmas involved with
    having such a course offered by a private company?

37
CHAPTER 5
  • IT ARCHITECTURES

38
OPENING CASE QUESTIONSElectronic Breaking Points
  • Identify six hardware categories and place each
    product listed in the case in its appropriate
    category
  • Describe the CPU and identify which products
    would use a CPU
  • Describe the relationship between memory sticks
    and laptops. How can a user employ one to help
    protect information loss from the other?
  • What different types of software might each of
    the products listed in the case use?

39
OPENING CASE QUESTIONSElectronic Breaking Points
  • How can an organization use an information
    architecture to protect its IT investment in
    electronic devices outlined in the case?
  • How can an organization use the devices mentioned
    in the case to protect information security?
  • Identify the five ilites and rank them in order
    of importance for a laptop (1 highest, 5 lowest)
  • Describe how a Customer Phone Number Web
    service could be used by one of the products
    outlined in the case

40
CLOSING CASE ONEChicago Tribune
  • Review the five characteristics of infrastructure
    architecture and rank them in order of their
    potential impact on the Tribune Co.s business
  • What is the disaster recovery cost curve? Where
    should the Tribune Co. operate on the curve?
  • Define backups and recovery. What are the risks
    to the Tribunes business if it fails to
    implement an adequate backup plan?

41
CLOSING CASE ONEChicago Tribune
  • Why is a scalable and highly available enterprise
    architecture critical to the Tribune Co.s
    current operations and future growth?
  • Identify the need for information security at the
    Tribune Co.
  • How could the Tribune Co. use a classified ad Web
    service across its different businesses?

42
CLOSING CASE TWOUPS in the Computer Repair
Business
  • Do you think UPSs entrance into the laptop
    repair business was a good business decision? Why
    or why not?
  • Identify the different types of hardware UPS
    technicians might be working on when fixing
    laptops
  • Assume you are a technician working at UPS.
    Explain to a customer the different types of
    memory and why only certain types of data are
    lost during a computer failure. Also identify a
    potential backup strategy you can suggest to the
    customer
  • Assume you are a technician working at UPS.
    Explain to a customer the different types of
    software found in a typical laptop

43
CLOSING CASE THREEFear the Penguin
  • How does Linux differ from traditional software?
  • Should Microsoft consider Linux a threat? Why or
    why not?
  • How is open source software a potential trend
    shaping organizations?

44
CLOSING CASE THREE Fear the Penguin
  • How can you use Linux as an emerging technology
    to gain a competitive advantage?
  • Research the Internet and discover potential ways
    that Linux might revolutionize business in the
    future

45
OPENING CASE QUESTIONSChapter 6 Google
  • How did the Web site RateMyProfessors.com solve
    its problem of low-quality information?
  • Review the five common characteristics of
    high-quality information and rank them in order
    of importance to Googles business
  • What would be the ramifications to Googles
    business if the search information it presented
    to its customers was of low quality?

46
OPENING CASE QUESTIONSGoogle
  • Describe the different types of databases. Why
    should Google use a relational database?
  • Identify the different types of entity, entity
    classes, attributes, keys, and relationships that
    might be stored in Googles AdWords relational
    database

47
OPENING CASE QUESTIONSGoogle
  • How could Google use a data warehouse to improve
    its business operations?
  • Why would Google need to scrub and cleanse the
    information in its data warehouse?
  • Identify a data mart that Googles marketing and
    sales department might use to track and analyze
    its AdWords revenue

48
CLOSING CASE ONEFishing for Quality
  • Explain the importance of high-quality
    information for the Alaska Department of Fish and
    Game
  • Review the five common characteristics of high
    quality information and rank them in order of
    importance for the Alaska Department of Fish and
    Game
  • How could data warehouses and data marts be used
    to help the Alaska Department of Fish and Game
    improve the efficiency and effectiveness of its
    operations?

49
CLOSING CASE ONEFishing for Quality
  • What two data marts might the Alaska Department
    of Fish and Game want to build to help it analyze
    its operational performance?
  • Do the managers at the Alaska Department of Fish
    and Game actually have all of the information
    they require to make an accurate decision?
    Explain the statement it is never possible to
    have all of the information required to make the
    best decision possible

50
CLOSING CASE TWOMining the Data Warehouse
  • Explain how Ben Jerrys is using business
    intelligence tools to remain successful and
    competitive in a saturated market
  • Identify why information cleansing and scrubbing
    is critical to California Pizza Kitchens
    business intelligence tools success

51
CLOSING CASE TWOMining the Data Warehouse
  • Illustrate why 100 percent accurate and complete
    information is impossible for Noodles Company
    to obtain
  • Describe how each of the companies above is using
    BI from their data warehouse to gain a
    competitive advantage

52
CLOSING CASE THREE Harrahs
  • Estimate the potential impact to Harrahs
    business if there is a security breach in its
    customer information
  • Identify three different types of data marts
    Harrahs might want to build to help it analyze
    its operational performance

53
CLOSING CASE THREE Harrahs
  • What might occur if Harrahs fails to clean or
    scrub its information before loading it into its
    data warehouse?
  • Describe cluster analysis, association detection,
    and statistical analysis and explain how Harrahs
    could use each one to gain insights into its
    business

54
CHAPTER 7
  • NETWORKS, TELECOMMUNICATIONS, AND WIRELESS
    COMPUTING
  • Opening Case
  • The Digital Hospital

55
OPENING CASE QUESTIONSThe Digital Hospital
  • Explain how hospitals are using telecommunication
    and network technologies to improve their
    operations
  • Describe the two different types of network
    architectures and identify which one Hackensack
    University Medical Center is using
  • Explain TCP/IP and the role it plays in
    Hackensack University Medical Centers IT
    projects
  • Identify a new telecommunication or network
    product that Hackensack University Medical Center
    could use to improve its operations

56
OPENING CASE QUESTIONSThe Digital Hospital
  • Why is real-time information important to
    hospitals?
  • How is Hackensack University Medical Center using
    wireless technology to improve its operations?
  • Identify three wireless technologies that are
    changing the way businesses operate and explain
    how hospitals can use these technologies to
    improve their operations

57
CLOSING CASE ONETracking Students
  • Explain the fundamentals of RFID and how it is
    being used to track students
  • Describe the ethical dilemmas involved with
    tracking students with RFID
  • Identify two types of wireless business
    opportunities schools could take advantage of to
    help improve operations

58
CLOSING CASE ONETracking Students
  • How could RFID help schools deal with potential
    security issues?
  • Develop a Bluetooth, GPS, or satellite product
    that schools could use to improve operations
  • Determine a way that schools could use RFID tags
    without violating privacy rights

59
CLOSING CASE TWOUPS versus FedEx
  • Explain the fundamentals of wireless fidelity
  • Describe the differences between UPS and FedExs
    use of wi-fi
  • Identify two types of wireless business
    opportunities the companies could use to gain a
    competitive advantage

60
CLOSING CASE TWOUPS versus FedEx
  • How could RFID could help the companies deal with
    potential security issues?
  • Develop a Bluetooth, GPS, or satellite product
    that the parcel delivery business could use to
    improve efficiencies

61
CLOSING CASE THREEPrada
  • Would you consider Pradas use of technology
    cutting-edge? Why or why not?
  • Pradas attempt to use RFID to check inventory in
    real time failed because of the staffs refusal
    to use the system. What could Prada have done to
    make the implementation of RFID successful?
  • Identify an additional strategic use of RFID for
    Pradas high-tech store

62
CLOSING CASE THREEPrada
  • What should Prada do differently when designing
    its next store to ensure its success?
  • Identify a new use of wireless technology for
    Pradas next store

63
CHAPTER 8
  • SUPPLY CHAIN MANAGEMENT

64
OPENING CASE QUESTIONSDells Famous Supply Chain
  • How might Dell use each of the five basic SCM
    components?
  • How had Dell influenced visibility, consumer
    behavior, competition, and speed though the use
    of IT in its supply chain?
  • Explain the seven principles of SCM in reference
    to Dells business model

65
OPENING CASE QUESTIONSDells Famous Supply Chain
  • Identify the four primary drivers of SCM and
    explain how Dell uses each one to gain efficiency
    or effectiveness in its supply chain
  • Choose one of the fast growth SCM components and
    explain how Dell can use it to increase business
    operations
  • What is RFID and how could Dell use the
    technology to improve its supply chain?

66
CLOSING CASE ONEBudNet
  • How can an SCM system help a distributor such as
    Anheuser-Busch make its supply chain more
    effective and efficient?
  • SCM is experiencing explosive growth. Explain why
    this statement is true using BudNet as an example
  • Evaluate BudNets effect on each of the five
    factors that are driving SCM success
  • List and describe the components of a typical
    supply chain along with its ability to help
    Budweiser make effective decisions

67
CLOSING CASE TWOListerines Journey
  • Summarize SCM and describe Warner-Lamberts
    supply chain strategy. Diagram the SCM components
  • Detail Warner-Lamberts facilities strategy
  • Detail Warner-Lamberts inventory strategy

68
CLOSING CASE TWOListerines Journey
  • What would happen to Warner-Lamberts business if
    a natural disaster in Saudi Arabia depletes its
    natural gas resources?
  • Assess the impact to Warner-Lamberts business if
    the majority of the eucalyptus crop was destroyed
    in a natural disaster
  • Detail Warner-Lamberts information strategy

69
CLOSING CASE THREELevis
  • How did Levi Strauss achieve business success
    through the use of supply chain management?
  • What might have happened to Levis if its top
    executives had not supported investments in SCM?
  • David Bergen, Levis CIO, put together a
    cross-functional team of key managers from IT,
    finance, and sales to transform Levis systems to
    meet Wal-Marts requirements. Analyze the
    relationships between these three business areas
    and SCM systems. How can an SCM system help
    support these three critical business areas?

70
CLOSING CASE THREELevis
  • Describe the five basic SCM components in
    reference to Wal-Marts business model
  • Explain RFID and provide an example of how Levis
    could use the technology to increase its business
    operations

71
CHAPTER 9
  • CUSTOMER RELATIONSHIP MANAGEMENT

72
OPENING CASE QUESTIONSCustomer First Awards
  • Summarize the evolution of CRM and provide an
    example of a reporting, analyzing, and predicting
    question Progressive might ask its customers
  • How could Progressives marketing department use
    CRM technology to improve its operations?
  • How could Minis sales department use CRM
    technology to improve its operations?

73
OPENING CASE QUESTIONSCustomer First Awards
  • How could Progressive and Minis customer service
    departments use CRM technology to improve their
    operations?
  • Define analytical CRM and its importance to
    companies like Progressive and Mini

74
OPENING CASE QUESTIONSCustomer First Awards
  • How might Progressives business model change if
    it decreased its investments in CRM technologies?
  • How might Minis business model change if it
    decreased its investments in CRM technologies?
  • Describe the CRM industry best practices and
    explain how Progressive is using each

75
OPENING CASE QUESTIONSCustomer First Awards
  • Explain SRM and how Mini could use it to improve
    its business
  • Explain ERM and how Progressive could use it to
    improve its business

76
CLOSING CASE ONEFighting Cancer with Information
  • How could the ACSs marketing department use
    operational CRM to strengthen its relationships
    with its customers?
  • How could the ACSs customer service department
    use operational CRM to strengthen its
    relationships with its customers?
  • Review all of the operational CRM technologies
    and determine which one would add the greatest
    value to ACSs business

77
CLOSING CASE ONEFighting Cancer with Information
  • Describe the benefits ACS could gain from using
    analytical CRM
  • Summarize SRM and describe how ACS could use it
    to increase efficiency in its business

78
CLOSING CASE TWOCalling All Canadians
  • What are the two different types of CRM and how
    can they be used to help an organization gain a
    competitive advantage?
  • Explain how a contact center (or call center) can
    help an organization achieve its CRM goals
  • Describe three ways an organization can perform
    CRM functions over the Internet

79
CLOSING CASE TWOCalling All Canadians
  • How will outsourcing contact centers (call
    centers) to Canada change as future CRM
    technologies replace current CRM technologies?

80
CLOSING CASE THREEThe Ritz-Carlton
  • What are the two different types of CRM and how
    has the Ritz-Carlton used them to become a
    world-class customer-service business?
  • Determine which of Ritz-Carltons six steps of
    customer service is the most important for its
    business
  • Rank Ritz-Carltons six steps of customer service
    in order of greatest to least importance in a CRM
    strategy for an online book-selling business such
    as Amazon.com

81
CLOSING CASE THREEThe Ritz-Carlton
  • Describe three ways Ritz-Carlton can extend its
    customer reach by performing CRM functions over
    the Internet
  • What benefits could the Ritz-Carlton gain from
    using analytical CRM?
  • Explain ERM and describe how the Ritz-Carlton
    could use it to increase efficiency in its
    business

82
CHAPTER 10
  • ENTERPRISE RESOURCE PLANNING AND COLLABORATION
    SYSTEMS

83
OPENING CASE QUESTIONSCampus ERP
  • How could core ERP components help improve
    business operations at your college?
  • How could extended ERP components help improve
    business operations at your college?
  • How can integrating SCM, CRM, and ERP help
    improve business operations at your college?
  • Review the different components in Figure 10.14.
    Which component would you recommend your college
    implement if it decided to purchase an ERP
    component?

84
OPENING CASE QUESTIONSCampus ERP
  • How can a college campus achieve business success
    through the use of collaboration tools?
  • How can your college use knowledge management
    systems to improve operations?
  • How can your college use content management
    systems to improve operations?

85
OPENING CASE QUESTIONSCampus ERP
  • How can a team of college students use a workflow
    management system to complete a group project?
  • If your college wanted to implement a groupware
    system, what would be its primary purpose?

86
CLOSING CASE ONEDreamWorks
  • How can companies use Halo to increase their
    business efficiency?
  • Explain how a company like PepsiCo can use Halo
    to gain a competitive advantage in its industry
  • How can knowledge management be increased by
    using a product such as Halo?

87
CLOSING CASE ONEDreamWorks
  • Why would a company like DreamWorks, that is not
    IT focused, be interested in collaboration
    technology?
  • What are a few of the security issues surrounding
    this type of technology?

88
CLOSING CASE TWOHighway Safety
  • How are collaboration tools helping to save lives
    in Texas?
  • How could a police department use groupware to
    help with collaboration on accident reports?
  • Describe how a police department could use
    workflow systems to help with accident reports
    and health-care-related issues

89
CLOSING CASE TWOHighway Safety
  • What would be the impact on lives if a state
    fails to implement collaboration tools to help
    track and analyze highway accidents?
  • How could police departments use wireless
    technologies to operate more efficiently and
    effectively?
  • What ethical issues surrounding wireless
    technologies should police departments
    understand?

90
CLOSING CASE THREESaving Costs at Costco
  • Identify content management and document
    management and explain how Costco is using them
    to improve business operations
  • Provide an example of a few of the documents that
    Costco must maintain electronically
  • How might other Costco departments benefit from a
    document management system?
  • The Stellent Imaging and Business Process
    Management solution allowed Costco to grow as a
    company without increasing expenses. Identify
    another business that could benefit form the
    Stellent Imaging and Business Process Management
    Solution

91
CHAPTER 11
  • SYSTEMS DEVELOPMENT

92
OPENING CASE QUESTIONSHPs Software Problems
  • Identify the business benefits associated with
    successful software development for HP
  • Which of the seven phases of the systems
    development life cycle is most important to HP?
  • Which of the seven phases of the systems
    development life cycle is least important to HP?
  • Which of the different software development
    methodologies should HP use to implement
    successful systems?
  • Explain what might happen if HP used the
    waterfall methodology to develop its ERP system

93
OPENING CASE QUESTIONSHPs Software Problems
  • Describe the different types of feasibility
    studies and explain how HP could use a technical
    feasibility study to avoid software development
    failure
  • Review the buy versus build decision and explain
    why HP chose to buy its ERP system
  • Why is testing critical to HPs software
    development process?
  • Identify the primary reasons for software project
    failure and explain which ones HP experienced on
    its ERP build

94
CLOSING CASE ONEDenver International Airport
  • One of the problems with DIAs baggage system was
    inadequate testing. Describe the different types
    of tests DIA could have used to help ensure its
    baggage systems success
  • Evaluate the different implementation approaches.
    Which one would have most significantly increased
    the chances of the projects success?
  • Explain the cost of finding errors. How could
    more time spent in the analysis and design phase
    have saved Colorado taxpayers hundreds of
    millions of dollars?
  • Why could BAE not take an existing IT
    infrastructure and simply increase its scale and
    expect it to work?

95
CLOSING CASE TWOReducing Ambiguity
  • Why are ambiguous business requirements the
    leading cause of system development failures?
  • Why do the words and and or tend to lead to
    ambiguous requirements?
  • Research the Web and determine other reasons for
    bad business requirements
  • What is wrong with the following business
    requirement The system must support employee
    birthdays since every employee always has a
    birthday every year

96
CLOSING CASE THREEGearing Up at REI
  • What business benefits did REI receive by
    developing its successful CRM system?
  • Identify the potential issues facing REI if it
    failed to implement a successful SCM system
  • List and describe the seven phases of the SDLC
    and rank them in order of importance to REIs
    system development efforts

97
CLOSING CASE THREEGearing Up at REI
  • Summarize the different software development
    methodologies and recommend one for REI to follow
  • Describe the analysis phase of systems
    development along with its importance for
    successful system development efforts for REI
  • Explain the importance of the testing phase along
    with three different tests REI should perform on
    each new system

98
CHAPTER 12
  • PROJECT MANAGEMENT AND OUTSOURCING

99
OPENING CASE QUESTIONSChange at Toyota
  • What would be the impact on Toyotas business if
    it failed to implement a project management
    solution and managed its projects using a myriad
    of spreadsheets and Word documents?
  • Why would Opportunity, Resources, and Time
    Expense Manager applications be of value to a
    company like Toyota?
  • Why would Toyota find it important to focus on
    implementing good project management techniques?
  • Why are project management, change management,
    and risk management critical to a global company
    such as Toyota?

100
OPENING CASE QUESTIONSChange at Toyota
  • Why would Toyota find it important to focus on
    implementing solid risk management techniques?
  • Why would Toyota find it important to focus on
    implementing solid change management techniques?
  • Describe the ramifications to Toyotas business
    if it failed to anticipate change
  • Explain the potential issues facing Toyota if it
    failed to analyze risk

101
OPENING CASE QUESTIONSChange at Toyota
  • How could Toyota benefit from outsourcing?
  • If you had to choose a country to recommend for
    outsourcing, which country would it be and why?
  • Explain the issues facing Toyota from its
    internal IT department if it decided to outsource
    the project management of the development of a
    new system

102
OPENING CASE QUESTIONSChange at Toyota
  • What types of ethical issues might Toyota
    encounter when considering outsourcing?
  • What types of security issues might Toyota
    encounter when considering outsourcing?

103
CLOSING CASE ONEToronto Transit
  • Describe Gantt charts and explain how TTC could
    use one to communicate project status
  • Describe PERT charts and explain how TTC could
    use one to communicate project status
  • How could TTC use its Master Schedule to gain
    efficiencies in its supply chain?
  • How could TTC use its Master Schedule to identify
    change management and risk management issues?

104
CLOSING CASE TWOCircuit City
  • What are some of the potential risks facing
    Circuit Citys new business model?
  • Why would Opportunity, Resource, and Time
    Expense applications be of value to a company
    like Circuit City?
  • Why would Circuit City benefit from implementing
    good risk management and change management
    techniques?

105
CLOSING CASE THREEOutsourcing Brew
  • Describe an alternative approach that Coors could
    have used instead of outsourcing to EDS
  • What would be the advantages of offshore
    outsourcing Coors IT department?
  • What are some other reasons Coors outsourced its
    information technology functions that were not
    mentioned in the case?
  • Describe some of the factors causing Coors to be
    forced to outsource its information technology
    functions
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