Next Steps

1
Next Steps

• Prediction is very difficult, especially about
  the future.
• Niels Bohr

2
Challenges

• The Guardian

3
Challenges

• .carbon dioxide emissions are rising. There is
  very little argument that this will produce rises
  in temperature and sea levels with mostly
  deleterious effects on ecosytems, food and water
  supplies, and human communities.
• it will be neither solved nor even helped by
  protestors who think that it is big and clever to
  splatter ministersthrowing custards pies is what
  clowns do.
• The Times 7 March

4
Challenges

• Climate change is the greatest market failure the
  world has ever seen
• ..need to inform, educate and persuade
  individuals about what they can do to respond to
  climate change
• Nicholas Stern (The economics of climate change)

5
Challenges

• The public is torn between competing and
  conflicting mindsets. As citizens they want to
  avert climate change but, at the same time, as
  consumers they want to go on holiday, own a
  second home, a big car and the latest electronic
  goods. They acknowledge their collective
  responsibilities but guard jealously their
  personal rights and freedoms
• The IPSOS MORI and Social Research Unit report

6
Issues

• You will find that the State is the kind of
  organisation which, although it does big things
  badly, does small things badly, too.
• JK Galbraith

7
Issues

• For a successful technology, reality must take
  precedence over public relations, for Nature
  cannot be fooled.
• Richard Feynman
• There is an evil tendency underlying all our
  technology the tendency to do what is
  reasonable even when it isnt any good.
• Robert Pirsig

8
Issues

• Sustainable Development is the only thing that
  stands between us and an utterly miserable
  descent into ecological collapse, resource wars,
  worsening inequity and social implosion
• Attr. Jonathan Porritt

9
What should campuses do?

• Human history becomes more and more a race
  between education and catastrophe
• HG Wells

10
What should campuses do?

• An affirmative corporate social agenda moves from
  mitigating harm to reinforcing corporate strategy
  through social progress
• Organisations that make the right choices and
  build focused, proactive and integrated social
  initiatives in concert with their core strategies
  will increasingly distance themselves from the
  pack
• Michael Porter, HBR December 2006

11
What should campuses do?

• For myself I am an optimist it does not seem to
  be much use being anything else.
• Winston Churchill

12
What should campuses do?

• The future is another country Well do things
  differently there
• Apologies to LP Hartley

13
What should campuses do?

• Youve got your passion, youve got your pride
• But dont you know that only fools are satisfied
• Dream On, but dont imagine theyll all come true
• Billy Joel, Vienna